The Future is Clean: 9 Beauty Brands to Watch in 2024
Meet the clean beauty brands on our watchlist this year!Clean beauty continues to make waves in the industry, and 2024 is no exception! This year, we're turning our gaze towards innovative brands that are making their mark in the clean beauty scene. From high-performance formulas to unique sustainability practices, these rising brands are vying for recognition at the 9th Clean Beauty Awards. Get ready to discover the future of clean beauty, with brands that prioritize both efficacy and ethical practices. Read on as we delve into the stories and visions behind these exciting newcomers!
Rosemira Organics is a small woman-owned business that produces the best of what skincare has to offer, making honest products with integrity. No smoke and mirrors, no additives or chemicals, only formulations with natural, organic, clean, and effective ingredients. In the 1980's, desperate for an organic skincare product that would treat her sensitive, dry and red skin, Dr. Mira Herman formulated her first face moisturizer in her kitchen. It worked!... and friends, then clients, all wanted it. 40 years later, based out of Sebastopol, California, Dr. Mira Herman continues to maintain her original goal: to create trust-worthy natural and organic skincare that works.
Rosy & Earnest is a women-owned niche fragrance brand, based in Montreal, featuring a 100% transparent ingredient list. In March 2023, Rosy & Earnest launched and introduced their two flagship fragrances, Be Rosy and Be Earnest. All the fragrances are EWG Verified™, a mark that ensures that the fragrances are free from chemicals of concern and meet the strictest standards for your health. It is only the second line of “eau de parfum” to receive the respected EWG Verified™ mark in the U.S, the first in Canada and one of a handful of brands in the overall fragrance category. The nose behind the scents is Nathalie Feisthauer, an award-winning Master perfumer. Rosy & Earnest’s mission is to create fragrances that are beautiful and safe. It also cares about the environment and plans to give back as well.
With a commitment to excellence, THOYA Laboratoire is a clean professional sun care brand. All formulations combine the latest scientific advances with nature's powerful restorative actives. Thoya laboratoire products are developed with carefully selected natural-origin ingredients. Every ingredient is thoughtfully researched and all controversial, harmful, or toxic substances are excluded from their products. Thoya Laboratoire offers a wide range of sun care products that are carefully crafted to provide outstanding results for all skin phototypes (I to VI).
4. Aetās
Aetās is a circular beauty skincare brand from Japan, launched in 2023. All products are formulated with 90% or above Natural Origin Index, cruelty-free. Packaging uses recycled material (100% post-consumer PET for bottles and cardboard for boxes) to reduce carbon footprint and avoid using new materials. Aetās believes less-is-more. By combining simple ingredients with the most efficient delivery method, the products are effective and at the same time do not burden the skin nor the environment.
IOKA Skin+Science is a brand that merges natural ingredients with advanced technology. Founder Olga Goldberger, a molecular biologist, developed a unique liposomal delivery system that allows highly active ingredients to penetrate deeply into the skin. Unlike other skincare products, IOKA doesn't use emulsifiers, which can cause skin damage and irritation. Instead, the brand uses natural soy or sunflower-derived phospholipids to create effective, gentle, and luxurious formulas.
Mamas Medicinals is a botanical skincare company dedicated to nourishing & rejuvenating your skin and body to make you feel and look your best naturally. Using only the finest cold-pressed, unrefined organic oils and many native herbs sourced right here in Northern California and all made in-house at our workshop in Mendocino County. Every product is made with a full-spectrum water-soluble CBD. The hemp extract is sourced from California, Oregon and Colorado, organically grown, extracted, and tested in accordance with the 2018 Farm Bill.
7. TARAMAR
TARAMAR is an Icelandic company that has created an award winning brand of premium handcrafted skincare based on marine compounds isolated from organic seaweed, kelp, herbs and vegetables harvested from the pristine nature of Iceland. To achieve 100% purity, the founders, professors at Univ. of Iceland, designed a new technology, NoTox®, that boycotts all harmful chemicals and synthetic preservatives. Using slow cosmetic methodology, skin healing compounds were extracted to create the ArcticComplex® that forms the backbone of all formulae.
House of T•L is a modern apothecary located in Uxbridge, Ontario, Canada. Since 2012, we have been specializing in handcrafted personal care products that pamper you from head to toe. Our small team of women believe in the cumulative power of making small, healthy choices each day. Bringing the joy to daily skincare rituals. You’ll be drawn in by the scent, but will soon notice how good T•L feels on your skin. Our liquid Castile soap is made with just 5 ingredients and our signature blend of essential oils.
Honey Girl Organics is a leading producer and retailer of toxin-free, USDA Certified Organic, non-GMO Clean Beauty products that proudly adhere to cruelty-free principles. Devoted to the Green Beauty Movement, their mission is to offer skincare that is as healthy and safe as the finest organic foods. Recognizing that the skin is a porous organ that absorbs what's applied to it, we prioritize using the purest, most natural, and organic ingredients in all our formulations. Their approach combines the best of science and nature to harness the inherent power of nature's finest elements, promoting skin health and enhancing appearance. Each product in our lineup is meticulously formulated and handcrafted, featuring certified organic honey, beeswax, propolis, and an array of organic oils and botanical extracts. These star ingredients work harmoniously to rejuvenate and nourish your skin, revealing your innate radiance.
