42 Clean Beauty Brands in the USA You Should Try
Are you ready to discover the most coveted clean beauty brands in the USA?Are you ready to discover the most coveted clean beauty brands in the USA? The country is home to a thriving market of amazing brands committed to leaving out harmful chemicals in their product formulations and or using the natural or organic ingredients. And we've rounded up 42 exceptional brands capturing the industry by the heart, and we can't wait to share them with you.
Moreover, all these brands are participating in the 8th Clean Beauty Awards, where judges test each brand to cut through the clutter and recognize the top clean beauty products that work. The competition is fierce, and each brand is bringing its A-game.
There are brands like BYROE, based in New York, where they have a “salad-inspired collection” to nourish the skin, there’s IOKA Skin+Science, based in Massachusetts, where they do not use emulsifiers but uses natural soy or sunflower-derived phospholipids to create a luxurious formulation, Kaia Skin, based in New York, where their products are inspired by rituals of Ayurveda, infused with Reiki energy, Levity and Co, based in Pennsylvania, where they focus not only effective and great smelling small-batch skin care products but also on creating affordable products for everyone to enjoy, Mamas Medicinals, based in California, where they only use cold-pressed, unrefined organic oils and other native herbs that are also sourced in California, Parisian's Pure Indulgence, also based in California, where they prioritize plant-based products for mature skin, Pickle's Potions, based in Maine, where the Founder has obtained certifications in herbology, essential oils and organic cosmetic science to create potent natural products for sensitive skin, and there’s Vine Beauty, based in Texas, where the founder who was a salon owner and make-up artist decided to create a clean and healthy makeup that could withstand the harsh Texas environment while ensuring the makeup is long-lasting.
So whether you are looking for clean beauty products that are plant based or integrates the wisdom of ancient science or looking for products that are natural or sourced locally, you will probably find a brand that resonates with you here.
Let's dive in and discover these 42 clean beauty brands and find out which one resonates with you and your values.
Location: North Carolina, USA
The word “adoratherapy” is derived from the Latin words “adora” (to adore) and “therapia” (healing). Adoratherapy believes that essential oils have unique healing properties. Their alcohol-free chakra-boosting essential oil fragrance blends go beyond aromatherapy and perfume. They smell amazing and provide alignment and balance, reminding you to reclaim your inner healing journey while supporting your practice of breath and affirmation.
Based in Asheville, North Carolina, and launched in 2015, they believe that when we have the presence of mind and heart to be more adoring and compassionate with ourselves, this very feeling cascades into the world and all we touch within it.
Location: California, USA
Annmarie Skin Care, founded in 2009, prides itself on providing safe, Clean Beauty products for consumers and the planet. Their commitment to purity and sustainability is evident in every step of production, from formulating with organic and wildcrafted ingredients to using eco-conscious packaging. Their focus on safety includes blacklisting harmful ingredients and staying up-to-date on the latest research. They also have a series of environmental initiatives that benefit wildlife and the ecosystem. Annmarie Skin Care’s dedication to Clean Beauty is rooted in a deep understanding of harm-free ingredients and a commitment to creating healthy products for people and the planet.
Location: New Jersey, USA
Aromatherapy Drops is a brand that was born from a passion for aromatherapy. The company's goal is to offer a one-stop shop for all aromacosmetic and aromatherapeutic products, made from pure, herbal, and clean formulations. All of the formulas have been carefully crafted by Leila, a certified aromatherapist with over 20 years of experience. At the heart of Aromatherapy Drops is a commitment to Slow Cosmetics, a philosophy that values transparency, quality, and sustainability. The company's clean and responsible self-care products are crafted with love for herbs and ancient Balkan's medicine wisdom. The Balkan Peninsula is a verdant and diverse region blessed with a rich array of plants, herbs, vitamins, and minerals, as well as the nourishing influence of the Mediterranean climate. These natural resources provide a wealth of beneficial properties that are expertly captured in Aromatherapy Drops product line. Aromatherapy Drops aims to inspire customers to achieve a sense of balance and harmony in their lives, optimal health, and well-being through natural, non-toxic products, and holistic practices.
Location: Kansas, USA
Belly Treasures was designed to help as many women as possible to make their journey into parenthood in the most natural, healthy simplistic way. Belly Treasures is the love child of ancient Chinese herbology wisdom and the founders' clinical experience. All of Belly Treasures' products aim to help ease symptoms experienced during the nine months of maternity and the first year after giving birth so that women can enjoy this special time of bringing a new human into our world, connecting to their bodies, and feel pretty from the inside and out. All of Belly Treasures' products are packed in glass bottles and reusable biodegradable envelopes to help protect the environment as much as possible.
Location: California, USA
BRIXY is a health and beauty brand that aims to provide better-for-the-planet clean beauty products, elevating from a better-for-you approach. Their story started when the founder and his best friend launched Think, a company focused on non-toxic consumer products. BRIXY's line of clean ingredients and plastic-free shampoo, conditioner, and body wash bars reflect its mission to create beauty-conscious personal care products that are mindfully made without plastic packaging. They donate 1% of sales annually to a non-profit that focuses on bringing back the beauty of natural habitats created by the founder. Their products are vegan and certified cruelty-free by Leaping Bunny, contain zero palm oil, sulfates, parabens, phthalates, synthetic scents, and colorants, and are packaged with 100% plastic-free materials.
Location: New York, USA
BYROE harnesses the power of cutting-edge science and natural, salad-inspired ingredients to create clean, cruelty-free skincare that produces results. A female-founded and run company, BYROE is dedicated to leveraging the anti-oxidant and anti-inflammatory properties of healthy and nutrient-rich foods to provide your skin with the same high-quality nutrition as your body. The products are free from harmful chemicals and strike the perfect balance between high-performance actives and potent natural ingredients, without compromising on quality, effectiveness, and safety. BYROE believes in a holistic approach to skincare because what you're applying to your skin matters just as much as what you put in your body. With that in mind, founder Amy Roe created a luxurious salad-inspired collection for the skin with the nutrition it needs to be healthy and glowing.
Location: New York, USA
Cleo+Coco is an award-winning brand that offers clean personal care products. The brand uses powerful ingredients like charcoal and magnesium to eliminate odor, infuse the body with minerals, and nourish the skin. Their natural deodorant is effective from day one with no smelly detox downtime and is trusted by athletes and pregnant moms to fight odor without harmful ingredients. The brand's products contain no aluminum, synthetic fragrance, sulfates, phthalates, or parabens.
Location: Illinois, USA
dome BEAUTY is a clean beauty brand focused on providing color cosmetics to everyone, specifically to women of color. They aim to ensure that their products are clean in every aspect, safe, eco-friendly, sustainable, and inclusive. Through this approach, they have solidified their commitment to creating a unified and clean beauty experience for all customers.
Location: California, USA
Dr Orga is a vegan cruelty-free skincare brand that is formulated with only pure, simple, natural, and skin-friendly ingredients. Dr Orga's headquarter is in Seoul, Korea, and was founded by cosmetics experts who have launched and distributed numerous products for over 20 years. Dr Orga started in 2013 with a belief in Mother Nature's healing power and considers the greatest value to creating sustainable products for the next generation. Dr Orga's goal is to create sustainable products that minimize the impact on nature and animals after using raw materials from the earth, clean nature, and products using them.
Location: Georgia, USA
Essentials Everything is in its infancy as a company, but as a family-owned and operated brand, strives to breathe new life into the world of organic skincare. Every precaution is taken to ensure products are all-natural and effective. All ingredients are ethically sourced from certified organic suppliers and products are carefully crafted to provide a safe natural alternative to conventional skincare. The team at Essentials Everything believes that clean healthy skin gives people the confidence to live life on their own terms, without their skin holding them back.
Location: Minnesota, USA
FACE FOUNDRIÉ is a focused facial bar specializing in all things face: facials, brows, lashes, and skincare. Their proprietary skincare line aims to bring consumers quality products that blend powerhouse ingredients bringing clients high-impact results at an approachable price point. Manufactured in Minneapolis, Minnesota traveling under 10 miles to the company's temperature-controlled warehouse, the blend of active, hero ingredients remains fresh and potent. After launching the line in October of 2022, FACE FOUNDRIÉ took control of the supply chain to better support their clients and franchisees. The proprietary products are now used in service protocols and are available in-store and online.
Location: Kansas, USA
Freegirl Skincare is a nutrient-dense, plant-based, 100% non-toxic formula that nourishes the skin and sparks the senses, with meticulously sourced ingredients from nature. Freegirl Skincare is certified non-toxic by MADE SAFE. Freegirl is a women-owned business that supports girls affected by Human Trafficking with every purchase. Freegirl Skincare is where luxury meets natural.
Location: Colorado, USA
Foria is an innovative health and sexual wellness company specializing in plant-based and organic hemp products. Their product line is designed to enhance intimacy, relieve pain, and promote overall well-being. Founded in 2013, Foria launched its first product, Pleasure, which quickly became known as the original cannabis arousal oil. Since then, they have expanded their line to include multi-botanical arousal oils, CBD lubes, suppositories, tonics, and CBD vape pens, all made from USDA organic and regeneratively grown hemp. Foria is dedicated to providing clean and innovative sexual wellness products for unmet needs across the entire lifespan.
Location: New Jersey, USA
FP Skincare is a results-driven brand that simplifies skincare routines with its multi-tasking, nutrient-dense formulations. Developed by scientists, the brand is committed to addressing various skincare and wellness needs through a high-performance, results-based approach. It is clean and sustainable, using only sustainably farmed ingredients and 100% recyclable packaging and components. Led by a female founder, their Tri-Balm product offers a lightweight stick application for a luxury experience on the go. With FP Skincare, consumers no longer have to choose between effectiveness and sustainability.
Location: California, USA
Fyve Beauty handcrafts bath, body, and facial products using only 5 ingredients in every bottle. In numerology, the number 5 represents humanity. 5 Ingredients, with real results, for all of humanity. As a member of the 1% For The Planet Organization, they are keen on giving back to humanity as well as the environment. Products for humanity, in order to give back to humanity.
Location: Tennessee, USA
Greenmade goods is a small, Nashville, TN-based skincare company that has been dedicated to making all-natural nail care, beauty tools, hair tonics, and serums since 2021. Inspired by the Clean Living Movement, Greenmade goods has been creating skincare made from ingredients you can trust and offers 100% ingredient transparency- listing every ingredient in every product right on their website. Greenmade goods also touts a Made Green + Clean Guarantee, promising to offer sustainably sourced, all-natural products with minimal, mindful packaging at the forefront of their thought process.
Location: Ohio, USA
HempHera is the world's first fully dedicated skincare line powered by Hemp Extract (CBD). What makes them extremely unique is their innovative use of NanoTechnology. NanoAmplified CBD is broken into millions of microscopic particles and absorbed faster and more deeply. It was inspired by luxe iconic brands such as Shiseido, La Mer, Cle de Peau, and Revive - along with a lifetime of fascination and independent studies of Mediterranean Mythology and Plant Science.
Location: New York, USA
Hynt Beauty was co-founded in 2015 by breast cancer survivor, Meryl Marshall, with a vision of providing luxurious textures and rich shades for a long-lasting, radiant look that is caring and gentle on the skin. The products are made in smaller batches for freshness in the USA, (except for wooden pencils made in Italy), and are formulated to strictly exclude potentially harmful, no-no ingredients, providing makeup and skincare with high-end performance and safety in mind. They are on a journey to continue improving on implementing sustainable packaging such as post-consumer recycled plastic, glass, and plant-based, carbon-neutral sugar cane. The line is vegan, organic-based, with inclusivity in mind.
Location: Massachusetts, USA
IOKA Skin+Science is a brand that merges natural ingredients with advanced technology. Founder Olga Goldberger, a molecular biologist, developed a unique liposomal delivery system that allows highly active ingredients to penetrate deeply into the skin. Unlike other skincare products, IOKA doesn't use emulsifiers, which can cause skin damage and irritation. Instead, the brand uses natural soy or sunflower-derived phospholipids to create effective, gentle, and luxurious formulas.
KAELEN HARWELL Organic Skincare Products
Location: Arizona, USA
Launched in 2015, Kaelen Harwell Organic Skincare was founded on the principles of ecological responsibility. Kaelen Harwell packaging is minimal and primarily consists of amber glass, for the protection of its additive-free products. Kaelen Harwell provides effective, non-toxic skincare products to spa professionals and health-conscious consumers using sustainable, organic, ingredients whenever possible. Located in Tucson Arizona, Kaelen Harwell views itself as a creative partner with its customers, employees, community, and the environment. They offer competitive pricing and ingredient transparency. The intention of Kaelen Harwell Organic Skincare is to become an internationally recognized beauty brand while upholding its founding vision. Kaelen Harwell utilizes natural culinary ingredients to create a healthful yet effective aromatic experience. As the skin is constantly changing from month to month and season to season, Kaelen Harwell is customizable and allows the consumer to tailor their skincare regime based on their ever-changing needs.
Location: New York, USA
Kaia Skin is a holistic skincare company committed to producing cleansers, toners, and serums that are inspired by the ancient science & rituals of Ayurveda, infused with healing Reiki energy, and comprised of wholesome organic ingredients with no artificial, synthetic, or chemical additives. They believe that the integration of energy improves the efficacy of skincare. Founded in 2021, their mission is to share awareness of how aligning skincare products & rituals with the body’s core energy type greatly enhances the overall benefits. Kaia Skin lovingly handcrafts their nourishing, rejuvenating products in small batches in Queens, NY.
Location: Colorado, USA
Leaf People is a plant-based skincare brand that merges botanical science with western medical herbalism to provide natural, effective skincare for modern life. Founded by medical herbalist Julie Levin in 2003, the brand's extensive product line features certified organic and ethically harvested ingredients and is vegan and gluten-free. Their products are packaged sustainably and produced using high production standards to ensure ingredient integrity. Their products can be found online, at Whole Foods and Amazon Handmade, and in notable dermatologists' offices and medical day spas. Leaf People also donates 5% of profits to charity.
Location: Pennsylvania, USA
Levity and Company is an all-natural, small-batch skincare company that believes in clean beauty products that are also effective and smell amazing. Levity and Co is a mother-daughter brand founded in 2021 and based out of Pennsylvania (USA). With a passion for providing luxurious-feeling skincare products at affordable prices, Levity and Co is on a mission to ensure that everyone can create a daily skin-care ritual that is affordable and free of harmful chemicals and toxins.
Location: California, USA
Making great beauty as nature intended is what matters to Lovesong Beauty. Established in 2020, each haircare and body care product is all-natural, cruelty-free, vegan, and created with wind energy in California. Lovesong Beauty never contains harmful GMOs, parabens, sulfates, silicones, petroleum, phthalates, dyes, synthetic fragrances, and synthetic preservatives. As part of its commitment to the planet, Lovesong Beauty sources recyclable packaging and donates a percentage of sales to protect and preserve wild spaces. They believe that the best beauty products are the ones that work - the kind you reach for again and again. You wouldn’t compromise on them, and they would never compromise on what goes into them.
Location: Texas, USA
Madame Gabriela Beauty is a luxury clean lipstick brand launched in 2020 with 4 essential products powered by organic New Zealand honey. Each product is infused with healing antibacterial Manuka honey and shea butter, among other natural ingredients, and has a distinct satin formula and shade. The brand offers 3 lipstick shades and a lip balm, with packaging made from recycled aluminum.
Location: California, USA
Mamas Medicinals is a botanical skincare company dedicated to nourishing & rejuvenating your skin and body to make you feel and look your best naturally. Using only the finest cold-pressed, unrefined organic oils and many native herbs sourced right here in Northern California and all made in-house at their workshop in Mendocino County. Every product is made with a full-spectrum water-soluble CBD. The hemp extract is sourced from California, Oregon, and Colorado, organically grown, extracted, and tested in accordance with the 2018 Farm Bill.
Location: California, USA
Vmagic is a natural, safe, gynecologist-endorsed feminine care brand that moisturizes, soothes, and nourishes vulvar skin. Their products are made with organic ingredients to help replenish moisture, balance pH and rejuvenate intimate skin. The brand aims to empower people to talk openly about caring for their vulva and offers a suite of organic, intimate skincare products that support the female microbiome.
Location: USA
Navinka was developed by Natasha Grigorian and Julia McClure - a mother-and-daughter team. Natasha is a seasoned medical esthetician, who spent the last 30 years caring for the faces of her clients.
Navinka formulas combine Natasha’s extensive knowledge and passion with the skincare traditions of her Russian roots. Each product features clinically tested plant extracts traditionally used for healing in that part of the world.
Location: Utah, USA
Nu Skin Enterprises, Inc. (NYSE: NUS) is a global integrated beauty and wellness company, helping people look, feel and live their best with products that combine the best of science, technology, and nature. Backed by more than 35 years of scientific research, Nu Skin develops innovative products including Nu Skin® personal care, Pharmanex® nutrition, and the ageLOC® anti-aging brand including the https://www.euromonitor.com/nu-skin-claims Founded in 1984 in Provo, Utah, Nu Skin began with a clean beauty mission to create products with “all of the good, none of the bad.” Nu Skin is committed to sustainability, including global initiatives such as transitioning to reduced and sustainable packaging for all products by 2030.
Ouroboros Herbals' holistic offerings are deeply inspired by nature, the tradition of wise women, and plant spirit medicine. By empowering their customers with clean and practical self-care that is highly vibrational, they hope to raise awareness of the importance of intentional living that is in tune with the ebb and flow of nature and helps stimulate deep inner development. Their mission is to approach natural skin care formulation in a heart-centered way bringing together high-quality plant, mineral, and marine-sourced ingredients so that each manifestation not only offers positive physical results but affects the user on a deeper energetic level as well.
Location: California, USA
Parisian's Pure Indulgence is a SoCal-based beauty company founded by Kelli Parisian in 2005. The brand prioritizes clean, plant-based treatments for mature, sensitive skin sourced with organic ingredients. Sustainability is a core value, reflected in using recyclable shipping materials and regular donations to charity organizations. Parisian's Pure Indulgence creates safe and healthy products for women while supporting organizations like "Charity: Water" and "Children's Hunger Fund."
Location: Florida, USA
Pevonia is a trusted brand of professional estheticians offering natural skincare solutions that moisturize, repair, and revitalize the skin. Committed to sustainability and never tests on animals while offering a range of vegan and pregnancy-safe products. Their manufacturing and delivery systems produce clinically proven results while promoting self-care and preserving the planet's environment.
Location: Maine, USA
Kristin Mutchler founded Pickle's Potions with a mission to develop effective natural products that are safe for sensitive skin while crafting luxurious and potent natural products that deliver results. Her formulations feature locally sourced or wildcrafted herbs and beeswax, high-quality unrefined oils, and botanical extracts to enhance their effectiveness. Her inspiration for creating natural products began 10 years ago while she was pregnant with her first child and discovering that her skincare products contained questionable ingredients. She then researched extensively and obtained certifications in herbology, essential oils, and organic cosmetic science. Pickle's Potions has grown from a small kitchen hobby to an international business. They recently opened their flagship store in Winthrop, Maine, and now have plans to open a second location in 2023.
Location: Pennsylvania, USA
Protéger creates versatile and conscious skincare with eco luxe formulas that go beyond neck-up skincare, delivering results head to toe. Protéger's first-of-its-kind hydrator, Dermal Sérum, is designed for the face & body with unisex, botanically derived, non-GMO, cruelty-free + vegan formulas; they are fragrance-free and are EU and Health Canada compliant. Their products are formulated and bottled in an Ecocert Greenlife Certified laboratory in Montreal. This brand is a proud woman and LGBT-owned business headquartered in Philadelphia with founders, JoLynn and Peter. The brand launched in 2021 and donates 2% of its proceeds to ALS research.
Location: California, USA
Rosemira skincare is an independent woman-owned company that offers scientifically sound, organic products based on Dr. Mira Hermana's extensive experience with herbs, nutrition, and medicine. All their products are handmade in small batches without additives, alcohol, or preservatives. The brand maintains a minimum standard of 98% organic and 90% vegan, and there is no animal testing on any of the ingredients they source. Rosemira is a proud member of PETA and is Leaping Bunny certified. They have been awarded the Green America Seal of Approval and are one of only 322 companies to be honored with The Environmental Working Group title of "Champion" in the Campaign for Safe Cosmetics. Chemical-free skincare is crucial for cultivating a healthy lifestyle, and all Rosemira products can be used with confidence, knowing that they meet the highest standards of purity and quality.
Location: Texas, USA
Simply Organic Soap is a natural skincare brand that believes in providing customers with the best organic ingredients for their skin. The brand only uses organic, plant-based oils, butters, and essential oils to create products that are vegan, cruelty-free, non-GMO, paraben-free, and eco-friendly. Their products are free of harmful chemicals and are handmade in small batches using the Cold Soap Making Process to retain the benefits of essential oils and plant essences. The brand's proprietary soap formula is used to create all its soaps from scratch by in-house makers without using pre-made soap bases, ensuring that customers receive an amazing bar of soap that provides aromatherapy benefits and leaves their skin healthy and glowing.
Location: USA
Tipsycoco is a woman-owned skincare business founded by best friends Claire and Kim. They believe everyone wants to look amazing naked. They searched for an all-over body product with retinol because of the associated pro-aging properties and found that there was a void. Through their research in juventology and their combined backgrounds in healthcare and nutrition, they developed a line of body melts and serum infused with Retinol, Vitamin K2, and antioxidants based on the most up-to-date scientific knowledge regarding pro-aging. Tipsycoco melts and serum promote smooth, radiant, luscious, and glowing skin because EVERYONE wants to look amazing naked!
Location: Texas, USA
Vine Beauty was founded by Mandy Jordan, a salon owner, makeup artist, and hair color specialist based in Cedar Park, Texas. She noticed a need for clean and healthy makeup that could withstand the harsh Texas environment while protecting the skin and body from everyday environmental damage. Their products combine powerful ingredients and minerals specifically tailored for those who love sports and outdoor activities. The brand's formulas contain supercharged antioxidant ingredients from flowering plants like honeysuckle, chamomile, and sunflower vine that synergistically thrive together for maximum protection and long wear. Vine Beauty's product names are inspired by Texas cities, beaches, and desserts, paying homage to the state close to Mandy's heart. All of their products are ethically made in the USA, vegan, hypoallergenic, cruelty-free, gluten-free, phthalate-free, paraben-free, bismuth oxychloride-free, and talc-free.
Location: Florida, USA
Indulge in the luxurious and holistic experience of Yunasence, a premium beauty brand that combines the effectiveness of spa-grade products with the fun and natural inspiration of flowers, plants, and nature. Their meticulously crafted collection of anti-aging solutions and at-home spa treatments are formulated with only the purest, safest, and most effective ingredients sourced from around the globe. Each ingredient is handpicked for both its functional benefits and its sensory properties, ensuring a truly indulgent and rejuvenating experience for your body, mind, and spirit. Made in small batches in the USA and never tested on animals, Yunasence is the epitome of luxury skincare.
Which of these clean beauty brands in the USA resonates with you most?
Whether you're a long-time clean beauty enthusiast or looking to switch, we hope this list has inspired you to try out some exciting brands and see the difference they can make for your skin and the planet. Keep an eye out for the 8th Clean Beauty Awards winner announcement to see which of these brands made the top cut.
And if you're looking for more clean beauty inspiration, be sure to check out Seven Face Scrubs to Add to Your Clean Beauty Regimen, where you can discover some of the top nontoxic facial scrubs for renewed age-less skin. Happy exploring!
