Clean Beauty Brands to Watch in 2025
Discover more brands for all your clean beauty needs!In today's overwhelming beauty market, finding products that are both effective and free from potentially harmful ingredients can feel like searching for a needle in a haystack. With countless clean beauty brands claiming to deliver on its efficacy but with little information or reviews, consumers are left wondering which products truly live up to their promises and truly deliver results.
That's where these 21 standout clean beauty brands come in—what makes these brands particularly noteworthy? These featured brands represent just a small fraction of the clean beauty excellence in today's market - the 10th Clean Beauty Awards welcomes an impressive 156 brands participating in this year's competition!
By entering their formulations in the Awards program which involves 3+ months of rigorous testing from 98 clean beauty experts and advocates on the judging panel, these brands demonstrate their confidence in product quality and their willingness to be evaluated against meaningful standards.
The Clean Beauty Awards has become a trusted platform where brands can showcase their innovations and prove the genuine efficacy of their clean ingredients—separating those who merely make product claims from those who can actually back them up.
Rosemira Organics Skincare is an independent woman-owned company that offers scientifically sound, organic products based on Dr. Mira Herman's extensive experience with herbs, nutrition, and holistic medicine. All products are handmade in small batches without additives, alcohol, or preservatives. The brand maintains a minimum standard of 98% organic and 90% vegan, and there is no animal testing on any of the ingredients they source. Chemical-free skincare is crucial for cultivating a healthy lifestyle, and all Rosemira products can be used with confidence, knowing that they meet the highest standards of purity and quality.
2. PIPER LILY™ Skincare
PIPER LILY™ Skincare is a Canadian, women-owned Indie skincare brand dedicated to creating clean, effective, and multi-functional minimalist products. Founded with a dual purpose: to provide safe, performance-driven skincare while supporting the founder's passion against animal testing, reflecting a deep commitment to both empowering wellness and animal welfare. Developed over five years by an award-winning holistic Esthetician and EU trained Organic Skincare Formulator, the brand's proprietary Phyto-Mineral Concentrate formulations are Dermatologist-Approved and certified by CertClean, Leaping Bunny, and contain 97% EcoCert Cosmos approved ingredients. The debut product, Emerald Renewal Elixir is an 11-1 product, and features a unique blend of active ingredients, including ethically sourced emeralds, phyto-retinol, Vitamin C and a dual Plant stem cell complex, designed to support skin health and vitality. PIPER LILY™ Skincare prioritizes sustainability, using Vegan and upcycled ingredients to promote both skin wellness and environmental responsibility.
3. Zakiella
Zakiella has a passion for sustainability and has made it their mission to create high-quality cosmetics using natural and organic ingredients. By supporting sustainable agriculture, being certified cruelty free, and refusing to use microplastic ingredients including liquid plastics that are so commonly used, they aim to minimize their ecological footprint and contribute to a healthier planet. Zakiella’s goal is to dispel the myth that healthier beauty means compromising on performance and have created lipsticks that glide on with intense pigmentation, their Lip Radiance feels like a hydrating lip mask, and their eyeshadows apply beautifully and can be customized to get exactly the shades you want in your palette. Zakiella wants to give people more shade options than what is usually available in clean beauty, so along with vibrant lipstick shades, their eyeshadow selection includes bold blues, greens, and purples, on top of the warm and cool neutrals, and have more fun shades planned for the future!
4. Hi-Desert Silba Soap
Hi-Desert Silba specializes in hair care products designed specifically for thin and fine hair. Their shampoo and conditioner bars are expertly formulated with Rice Protein to enhance volume, softness, and shine. Providing their customers with natural, plastic-free and sustainable hair care solutions that benefit both their hair and scalp is their top priority. Hi-Desert Silba's products are certified cruelty-free by Leaping Bunny and vegan. They firmly believe that hair and skin care should elevate your well-being and leave you feeling rejuvenated.
5. Denoir Cosmetics
Denoir offers clean, vegan, and cruelty-free lipsticks, intentionally designed for pigmented skin tones. Our lipsticks are buildable, long-lasting, and comfortable, with a creme finish. The rich blend of oils allow for an easy glide onto the lips and a lightweight feel after application. With Denoir’s moisturizing formula, there’s no need to compromise style over comfort.
6. YOLO THE BRAND
Yolo The Brand is a Canadian personal care company specializing in high-quality, eco-friendly cleansing wipes. Inspired by the concept of YOLO—You Only Live Once—each wipe is designed for single use, emphasizing the importance of appreciating small, everyday moments. It serves as a reminder to embrace life fully, finding value even in simple acts of care. Just like each moment, every wipe plays its part, offering a thoughtful balance of practicality and mindfulness.
7. Naturobath
Naturobath specializes in therapeutic bath soaks crafted with all-natural and organic minerals, botanicals, and essential oils. The brand formulates mineral-rich bath products that promote physical and mental well-being through carefully selected natural ingredients.
8. CelRevive
CelRevive is a skincare brand focused on creating safe and effective products for sensitive and compromised skin. The brand emphasizes using non-toxic, sustainable ingredients and advanced formulation technology to support skin health. With a commitment to transparency, CelRevive aims to offer products that are both gentle and scientifically backed. The brand was founded by a formulation chemist who, after experiencing breast cancer treatment, understood the emotional and physical toll that skin problems can take. CelRevive was born out of a desire to create solutions that not only address the skin’s needs but also offer comfort and reassurance to those facing similar challenges.
9. Peak Scents Plant Based Skincare
Peak Scents is a plant-based skincare company committed to creating non-toxic, effective formulations using natural ingredients. Founded by herbalist DeeAnn Tracy in Arizona, the brand focuses on harnessing the benefits of botanicals to support healthy skin. All products are made with high-quality plant extracts, free from synthetic fragrances, phthalates, and harsh preservatives. Peak Scents also prioritizes sustainability by offering refill options and eco-conscious packaging.
10. My Joy Beauty
My Joy Beauty is a personal care brand focused on simple, effective formulations. Its most popular product, My Joy Oil, is a multipurpose beauty oil designed to nourish the skin and hair. Made with a blend of natural ingredients, it provides lightweight hydration and helps support overall skin health. My Joy Beauty emphasizes quality and transparency in its products, catering to those who seek straightforward and gentle skincare solutions.
11. bareLUXE Skincare
bareLUXE Skincare specializes in oil serums, combining plant-based ingredients with advanced oil-soluble actives. Founded by Dr. Heather Smith, the brand focuses on harnessing the benefits of oils to support skin health in a simple, effective way. With a commitment to sustainability, bareLUXE prioritizes ethically sourced ingredients and environmentally conscious packaging.
12. Mil Usos
Mil Usos is an innovative skincare brand designed specifically for athletes who hammer their skin during training. The name means "one thousand uses," since each product has many uses and is designed to replace multiple other products - perfect for athletes on the go! The Char Goals Everything Bar Cleanser is designed to replace every other cleansing product in the shower. This plastic-free powerhouse simplifies complicated shower routines and improves skin and hair health for athletes who take multiple showers per day!
13. TARAMAR
The MENS ACTIVE BRAND is forged from over 30 years of pioneering research in food science and marine biology by professors at Icealndic, European and US Universities. Our products are not just handcrafted; they are meticulously engineered with our patented Notox Technology, harnessing the purity of Iceland's natural resources. Dive into the revitalizing essence of glacial minerals, lava-filtered water, handpicked seaweed and organically grown herbs, delivering unparalleled nourishment and vitality. MENS ACTIVES stands as a testament to uncompromising quality and authenticity. Elevate your well-being and experience the transformative strength of nature today. Choose MENS ACTIVES – where science meets nature for undeniable results.
14. Dr.Lipp
Dr. Lipp is a multi-purpose skincare brand renowned for its 100% natural, ultra-hydrating formulas. It all began over two decades ago with the launch of its first product, the cult-favourite Original Nipple Balm, designed for dry lips and glossy bits. Since then, the brand has expanded to offer deeply nourishing solutions for skin, lips, and beyond. Loved by makeup artists and beauty enthusiasts alike, Dr. Lipp remains committed to simplicity, effectiveness, and sustainability.
15. IOKA Skin+Science
IOKA Skin+Science, LLC was founded by a scientist, Olga Goldberger, when she realized the lack of emulsifiers- free skincare on the market. Her products are focused on healing damaged skin barrier in multiple ways: high concentration of hydrating phospholipids, ceramides, hyaluronic acid and mitochondria-friendly ingredients. She developed proprietary technology to enclose sensitive ingredients inside the liposomes for deeper skin penetration and faster results.
16. Caraline Skincare
Caraline Skincare was born from a mission to change the dialogue about beauty and women 50+. Skincare should be about self-care, not damage control and fixing the skin - it’s about inner beauty, confidence, and self-assuredness. Caraline Skincare is formulated specifically for older skin and made with clean, organic, cruelty-free, plant-based ingredients. All Caraline products are formulated to support the skin with nutrient-rich botanicals, plant antioxidants, natural humectants, and omega fatty acids that hydrate, soothe, and protect.
17. Auratherapy
Auratherapy combines aromatherapy and chakra healing to promote wellness and personal transformation. Our data-driven aura readings and essential oil-based products are designed to balance mind, body, and aura. With flagship stores in Miami and Asheville, we redefine self-care through breathable, clean scents. Reconnect with your senses and intentions through purpose-driven, healing fragrances.
18. Small Wonder
Small Wonder is an innovative professional-grade haircare brand dedicated to revolutionizing the beauty industry with its powder-to-lather formulations. Known for its salon-grade powder products, Small Wonder elevates haircare by focusing on concentrated active ingredients, eliminating the need for unnecessary fillers or excess water. At the heart of the brand is its Wonder Bottle - a permanent, refillable fixture designed to reduce plastic waste while delivering luxurious, high-performance results. Paired with recyclable and compostable Refill Tubes, Small Wonder provides a more luxe-sustainable and efficient alternative to traditional haircare routines. The brand has been recognized with several prestigious awards, including the Cosmoprof North America 2024 Award for its Signature Shampoo, the IDEA Award for its patented Wonder Bottle and the Marie Claire Award for Best Refillable Packaging. With over 60 years of industry expertise behind its creation, Small Wonder is redefining beauty by merging clean ingredients with uncompromising quality.
19. Seaflora Skincare
Seaflora Skincare is a second-generation family business with a team of fewer than ten staff, specializing in skincare products rooted in the European tradition of thalassotherapy. The company’s formulations feature locally hand-harvested sea mud, seaweed, and sea salts, ensuring a connection to the surrounding marine environment. Committed to sustainability, Seaflora operates with an ultra-low carbon footprint and supports organizations such as the Ancient Forest Alliance, Georgia Strait Alliance, and Sooke Salmon Enhancement Society. Its zero-waste manufacturing process and food-grade formulations prioritize safety for all ages and skin types, with packaging that is 100% recyclable or compostable.
20. Mamas Medicinals
Mamas Medicinals is a botanical skincare company based in Northern California. Their products are crafted with natural, organic ingredients using traditional methods, including six-week-long herbal and oil infusions. Made in-house and packaged in sustainable glass, their process focuses on preserving the purity and potency of each ingredient.
Pure Heart Essentials is a women owned/led skincare company providing natural, effective skincare products. We combine our knowledge of science and nature when formulating result-driven skincare, using ingredients that are free of harmful parabens, phthalates, sulfates and artificial scents. Seeing first hand the harm that artificial ingredients can do to our hormonal system, it is our mission to produce the cleanest products possible for you and your family. Our skincare is gentle on the skin, ideal for all skin types, especially sensitive skin.
As we've explored these innovative clean beauty brands to watch in 2025, one thing becomes abundantly clear—the clean beauty movement isn't just a passing trend but a fundamental shift in how we approach personal care. These brands represent the harmony of effectiveness, safety, and sustainability that today's conscious consumers demand. Their participation in the 10th Clean Beauty Awards demonstrates their commitment to transparency and their confidence in delivering high-performance products.
For those particularly interested in supporting local innovation, be sure to check out our spotlight on Canadian clean beauty contenders who have joined this year's Clean Beauty Awards. These homegrown brands are making impressive strides in the sector.
Want to follow the journey of these remarkable brands through the Clean Beauty Awards process? Stay updated on the journey by following @CertCleanInc on Instagram. Join our community of clean beauty enthusiasts who are redefining beauty standards one product at a time!
