7 Asian Clean Beauty Brands to Explore in 2024

While K-beauty has rightfully earned its place in the spotlight, there's a world of untapped potential waiting to be discovered in other Asian clean beauty brands. From traditional simplicity to modern innovations, these top brands have joined the 9th Clean Beauty Awards to show off the efficacy of their skincare and hair care solutions. Read on to discover the visions behind these rising brands!

1. Aetās

Location: Tokyo, Japan

Aetās focuses on the beginning of the skin. Skin cells are born and from the inside, they go through a process called turnover, reach the outer stratum corneum, and peel off. The brand believes that by continuing to deliver effective nutrients to the environment in which the skin is born before turnover occurs, they can nurture healthy cells that are resistant to stress.

Aetās aims to create a well-balanced skin environment by continuously supplying nutrients even during cell turnover. Using a formulation technology that mimics a lamellar structure (a state in which water and oil layers are alternately connected), water-soluble and oil-soluble nutrients can penetrate and spread evenly to every corner of the stratum corneum. Maintain the healthy condition of the cells until they peel off, and skin is radiant and smooth as porcelain.

2. Pure Culture

Location: Taguig, Philippines

Pure Culture is a skin tech company that is focused on biocompatible natural and biotech ingredients scientifically proven to address certain skin concerns in high humidity and toxin-rich environments. Pure Culture is the Philippine's very first toxin-free skincare brand with the Made Safe seal. The brand is all about precise skin care asking about skin types before recommending products.

3. AYSWE

Location: Taipei, Taiwan

AYSWE is an esthetician-developed skincare brand based in Taiwan that advocates a simple, less-is-more approach to skincare. Their skincare solutions are made of clean, potent, organic, and plant-derived ingredients, always free from harmful chemicals and synthetic dyes. They use plant-derived preservatives based on organic acids instead of conventional preservatives. Their products are infused with pure essential oils, flower waters, or no scent at all, leaving your skin hydrated and glowing. The brand believes in simple yet effective skincare that balances your body, mind, and soul, using clean ingredients to create a holistic skincare ritual.

4. The Speak Collective

Location: Kuala Lumpur, Malaysia

The Speak Collective creates gentle products for people with sensitive skin. The brand was created by Nisa and Tiara based on their experience of how difficult it was to find products that focused on sensitive skin with environmentally friendly packaging. Its primary focus is to create sensitive skincare products with ingredients that are gentle, primarily plant-based and comes in environmentally friendly packaging. Glass is used as much as possible while they have successfully switched their lip balm packaging to compostable paper packaging. Their products are formulated and tested by sensitive skin folks. They select gentle, biocompatible ingredients that are primarily plant-based. This allows the skin to return to its natural, optimum health. And because every skin is unique, they strive to be transparent with their ingredients so you can know what you put on your skin.

5. 82°E

Location: Mumbai, India

82°E is a self-care brand launched in November 2022 by Deepika Padukone, a global Indian icon. The brand aims to make self-care simple, joyful, and effective through high-quality, high-performance products. Inspired by the standard meridian that passes through India, 82°E offers a range of skincare products made with authentic Indian ingredients and powerful scientific compounds. The brand is PETA-certified vegan, cruelty-free, and free from hundreds of questionable ingredients. With a focus on simplifying skincare routines, the brand currently offers three products - a moisturizer, a sunscreen, and a face oil - and has ambitions to expand into other categories that support a holistic approach to self-care.

6. Radico

Location: Noida, India

Established in the 1992, Radico is involved in setting new benchmarks in the field of organic cosmetics. The brand believes in creating unique high quality natural hair colours based on continuous research, experiments and Ayurveda. Continuous efforts are made in order to attain highest possible quality consistency.

7. The Powder Shampoo

Location: Singapore, Singapore

THE POWDER SHAMPOO™ is a powder-to-foam, vegan, cruelty-free, water-free, and plastic-free alternative to traditional hair care & body wash. Available in four scalp-specific shampoos and two mood-enhancing body wash formulas that don’t contain sulfates, silicones, parabens, or synthetic fragrances. Their products are good for you and good for Earth, and they plant one tree for every product sold.

Next time you’re in the mood to try an Asian clean beauty routine, you’ve got these brands to go back to! These brands believe that their products are amongst the best in the clean beauty sector as they are participants of the 9th Clean Beauty Awards program - only brands that believe in their product performance enter the Awards program!

Stay updated by following @certcleaninc on Instagram, where you can learn more about these brands, other participants of the Awards program and brands that carry the CertClean certification.

Looking for more clean beauty brands to add to your must-tries? Check out 8 Canadian Clean Beauty Brands You Should Keep Your Eye On!