4 Family-Owned Skincare Brands Share The Inspiring Stories Behind Their Winning Products

Have you ever wondered what makes family-owned brands so captivating? This roundup of incredible family-owned brands has been nurtured with love and care by families who pour their hearts and souls into their creations.

Let's hear the stories behind these exceptional brands that have captured the hearts of our esteemed judges at the 8th Clean Beauty Awards.

From the amazing mother-and-daughter tandem of The Potion Masters, to brands founded by life partners, these brands are shaping traditions, leaving a life-long legacy, and building cherished traditions and secrets to be shared and passed down generations.

Get ready to be mesmerized by heartwarming stories straight from the founding families of these clean beauty brands.

The Potion Masters

Blushing Mineral Body Scrub - 2023 Clean Beauty Awards Winner for Body Scrub

“My Mother and I are very best friends and polar opposites in many ways. Mama Joy is a world travelling, green thumb, eclipse chasing, whirlwind personality. I am more down to earth, driven, hardworking, and focused. But we are both dreamers and believers in magic and the power of intention. We bring our unique strengths together to create The Potion, and I believe this is what makes our brand so special.”

-Sylvan Daniels, CEO of The Potion Masters

Annmarie Skin Care

Activated CBD Serum - 2023 Clean Beauty Awards Top 2 for Face Serum

“In 2008, healthy living bloggers Annmarie and Kevin Gianni powered up a vegetable oil-powered RV and embarked on a 2½-year journey across North and South America. Their goal: to track down the best natural-care products and protocols to share with viewers of their popular YouTube videocast, The Renegade Health Show. While Annmarie and Kevin were posting interviews with healthcare experts, manufacturers, growers, and healers, their viewers were posting a question of their own: “Annmarie, what products do you use for your skin?” They combed through their cupboards, examining labels, and were horrified to discover that nothing Annmarie was using met their own high standards. So shortly after their trip began, they set out to find a product line they could recommend. They talked with skin care company owners but weren’t always impressed with their ingredients or results. They then spoke with formulators about developing their own skin care line but were dismayed by how many said the way to make products cleaner and greener was not to list any toxic ingredients on the label. In 2009, Annmarie Skin Care was launched. Each product is made with intention, using our 3-step, Wild. Beautiful. Proprietary process. All ingredients are hand-selected, then infused in base oils and aloe juice, and then crafted using additional plant extracts and ingredients to make them as effective as possible. The result is beautiful, glowing skin.”

-Co-founders Kevin & Annmarie Gianni

East Coast Glow

Wild Rose Infusion Cleansing Sugar Scrub - 2023 Clean Beauty Awards Top 2 for Body Care

“We’re Karen and Roger Dewling, founders of East Coast Glow, a wildcrafted skincare company located in amazing Bonavista, Newfoundland and Labrador, Canada. We began this adventure in 2010 as two creatively minded (and somewhat frustrated) parents searching for a natural solution to our newborn daughter’s agonizing skin condition. Today, our modern apothecary studio and shop sits near the edge of the North Atlantic Ocean where ancient icebergs drift by each spring, offering us the purest water on the planet to use in our distillations. We’re passionate ambassadors for sustainable, plant-based skincare. We forage and harvest by hand, using only wild, sustainable ingredients. From river mint to wild rose, we embrace the seasons and the bounty each has to offer. We capture the synergy of nature with innovative formulas that blend ancient and modern science. We invite you to join us in a simple, unhurried, self-care ritual that delights the senses. – Karen + Roger

The products we create are artful expressions of who we are, and where we come from. Where we live, and how we see the world, make all the difference to how we move through it. Like our ancestors, we are Newfoundlanders living off the land and sea in a way that ensures our children can do the same.”

-Roger Dewling, Co-owner

LaVigne Natural Skincare

Mayan Magic Balm - 2023 Clean Beauty Awards Top 4 for Body Care

“LaVigne Natural Skincare is a brand that is passionate about offering natural and effective skincare products to its customers. Linda Zaurrini, the founder and CEO, started the company after experiencing difficulties with her own sensitive skin and allergies to common skincare ingredients. Recognizing a need for high-quality natural skincare products that were both safe and effective, she launched the company in 2003 after living in Mexico. It was there that she discovered the extraordinary properties of Tepezcohuite, a botanical ingredient that inspired the creation of the entire LaVigne Natural Skincare line.”

-Linda Zaurrini, the founder and CEO

What legacy will you leave behind in your clean beauty journey? Just like these exceptional brands, you have the power to shape traditions, make a lasting impact, and inspire others through your choices.

Embrace the uniqueness and authenticity that family-owned brands bring to the table, and let their dedication and love for their craft inspire you to seek out the extraordinary in every product you choose.

To continue your clean beauty adventure with confidence and savvy, follow us on Instagram, @CertClean, and don't forget to download the Clean Beauty Awards Ultimate Guide 2023. It's the ultimate shopping companion, carefully curated to provide you with the best of the best of the indie clean beauty community.