Trends in the 10th Clean Beauty Awards: Celebrating Multi-Use Skincare

The 2025 Clean Beauty Awards brought to light an intriguing trend through a rigorous three-month evaluation process conducted by a panel of dedicated clean beauty advocates. Our judges didn't simply review products superficially; they immersed themselves in comprehensive testing, using each product consistently to understand its true performance, versatility, and efficacy.

Among the most notable observations was the significant number of multi-use products submitted by brands this year. While multi-use products have long been a part of the beauty landscape, this year's awards showcase an impressive array of innovative formulations that combine multiple skincare functions into single, efficient products.

As consumers become more mindful of their environmental footprint, clean beauty brands are responding with products that offer versatility and sustainability. These multi-use products represent a thoughtful approach to skincare—consolidating multiple beauty routines into single formulations while minimizing waste through reduced packaging and streamlined ingredient lists.

Beyond environmental considerations, these products offer practical benefits. They provide high-quality, versatile ingredients that work across different skin types and needs, making them an attractive option for consumers seeking to simplify their skincare routines without compromising on quality.

Moisturizers and Hydrating Essences

Jessica Wellness - Magic Skin Healing Moisturizer

"Jessica Wellness Magic Skin Healing Moisturizer worked great as an eye cream as well as face cream. It helped with fine lines under my eyes," shares judge Aimee Hembree, @aimeehembree, highlighting the product's versatile anti-aging properties.

Twin Skin - Skinmimetic Moisture Essence Roman Chamomile

Shannon Mann (@oysterstopearls) was thoroughly impressed, noting, "Twin Skin Skinmimetic Moisture Essence Roman Chamomile was amazing for combination skin. The postbiotic moisturizer kept blemishes at bay while also keeping the skin ultra hydrated and glowing. This product can even be personalized!"

KAELEN HARWELL - Essential Day & Night Cream

Feather Polo (@peruvianlily) enthused, "Absolutely wonderful! It was so hydrating on my skin that it really responded beautifully to it," demonstrating the cream's versatility across day and night routines.

Cleansers with Multiple Functions

Orpheus Skincare - Resurrection Serum Slip Cleanser

Elena Gutorova (@kellsy2901) provides a detailed review: "This cleanser does an amazing job of removing makeup, impurities, and pollution without stripping my skin. Unlike some deep cleansers that leave the skin feeling tight, this one keeps it hydrated and balanced."

Helena Lane Skincare - Chamomile & Mandarin Nourishing Cleanser

Jennifer Cicci (@beautyinthegreen) explained, "The cleanser removed waterproof makeup, dirt, and oil without stripping my skin. It made my skin soft and plump revealing a brighter complexion."

Mil Usos - Char Goals Everything Bar Cleanser

Yenis Monterrey (@yenismonterrey) succinctly praised it as "a great example of a multi-use product that actually delivers on its promises."

Chinook Skincare -  Superfruit Gel-to-Milk Cleanser

Marie Karla (@healthandbeautycoach_) highlighted its versatility: "It has 3 uses—it's a hydrating cleanser, face mask, and eye makeup remover. It's highly effective as a multi-use product with a wonderful texture and delicious scent."

Specialized Multi-Tasking Treatments

Dr. Alkaitis Organics - Restoring Eye and Makeup Remover

Patrice Murillo (@mamasbeautysecrets) highlighted its versatility: "A deeply nourishing blend suitable from forehead to décolletage, this oil will support your skin as a makeup remover, oil cleanser, or as a face moisturizer."

Trupure Organics - Eye/Hand Repair Serum

Erin Chalmers (@cleanbeautyhunter.ugc) reported, "The eye and hand repair serum is a fabulously hydrating multi-use product. Both my eyes and hands benefited from the product's effectiveness."

SHULA - Glow Serum

Jennifer Somkovic (@Blonde25) exclaimed, "SHULA Glow Serum works great at receiving my glow! It was amazing to achieve the best healthy glow!"

Body Care and Exfoliation

Pevonia Natural Skincare - Chocolate Indulgence Foaming Salt Scrub

Caitie Anisman-Reiner (@naturallabeauty) described it as "a delicious, brownie-scented treat that works well as a scrub for both face and body! Very effective! A gentler scrub for the body, but still quite lovely."

Of course, these multi-use products must deliver tangible results. The brands featured in the Clean Beauty Awards stand behind the performance of their products, which is why they've chosen to enter the awards program. Judges carefully evaluated these products not only for their sustainability and ingredient integrity but also for their ability to provide real benefits to consumers.

The multi-use product trend demonstrates how clean beauty brands are creating innovative solutions that align with consumer values of efficiency and sustainability. As we move into 2025, it's clear that beauty innovation continues to prioritize both environmental consciousness and exceptional skincare performance.

Continuing the exploration of innovative beauty trends, check out the products that dive into the world of Ayurvedic ingredients and formulations in skincare, uncovering another exciting dimension of holistic beauty and wellness. Click here to unlock the Ultimate Clean Beauty Guide, which covers everything you need to know about the 2025 Clean Beauty Awards! You can also watch the Awards Ceremony here to discover the finalists per category, presented by our judging panel.

Stay informed about the latest in clean beauty innovation. Follow CertClean on Instagram @CertCleanInc for exclusive insights, behind-the-scenes coverage of the Clean Beauty Awards, and in-depth exploration of emerging trends in sustainable beauty