Trends in the 10th Clean Beauty Awards: Ayurvedic Wisdom Meets Modern Skincare

As clean beauty continues to evolve, one timeless tradition is making a powerful resurgence—Ayurveda. Rooted in ancient Indian wellness practices, Ayurvedic ingredients and philosophies are finding new expression in modern skincare. At the 2025 Clean Beauty Awards, this influence emerged clearly across several standout products that not only deliver results but embody holistic harmony.

Judges spent three months rigorously testing each submission, looking beyond labels to evaluate performance, ingredient integrity, and formulation philosophy. This year’s Ayurvedic-inspired products didn’t just check the boxes for clean beauty—they brought centuries of healing wisdom into daily routines with elegance and purpose.

Soothing Creams and Healing Balms

Rosemira Organics – Rosacea Soothing Cream

Formulated with Ayurvedic staples like Mango and Cacao Butters, plus nourishing oils from Almond, Apricot, and Coconut, this 100% natural cream made a lasting impression. Judge Shannon Mann (@oysterstopearls) shared, “Rosemira Organics Rosacea Soothing Cream was created with Ayurvedic ingredients… making this a clear winner.” With the added touch of Honey and Spearmint, the formula offers a calming and restorative experience ideal for sensitive skin types.

Cleansers That Calm and Balance

KM Herbals – Calendula Creme Cleanser

Though not a classical Ayurvedic herb, Calendula aligns seamlessly with Ayurvedic principles, particularly its calming effect on Pitta and Vata doshas. Elena Gutorova (@kellsy2901) praised the formula: “KM Herbals Calendula Creme Cleanser stood out to me with its soothing and plant-based formulation… great for balancing Pitta and Vata doshas.” It’s a prime example of how botanical science and Ayurvedic concepts can work hand-in-hand to deliver gentle yet effective skincare.

Rosemira Organics – Camellia and Apricot Cleansing Oil

This cleansing oil embodies Ayurvedic tradition from the first glance. Crafted with nutrient-rich Camellia and Apricot oils, the product requires a good shake to blend its ingredients, revealing a pastel green hue that feels as healing as it looks. Rachel Perez (@rachel7leo) noted, “From the moment I picked up the bottle, I could tell this was something special… vibrant and earthy at the same time.”

Targeted Treatments With Holistic Impact

IMBIBE – Collagen Eye Cream

This standout eye cream blends modern scientific formulation with a holistic approach to skincare. Erin Chalmers (@cleanbeautyhunter.ugc) raved, “This impressive blend takes this collagen eye cream to the next level… Hydrating, refreshing, smoothing—and most importantly truly effective!” While not overtly Ayurvedic, its formulation philosophy echoes the balance and harmony prized in Ayurvedic wellness.

Ayurvedic-Inspired Perfumes

Tulita – Agati

Ayurvedic influence extends beyond skincare and into fragrance with Tulita’s Agati. Each perfume draws on ancient remedies—flowers, bark, roots, and herbs—intended to balance the body’s chakras through scent. Sherry Chen (@mochiandblush) explains, “Each fragrance is a rich remedy… known for centuries to balance the chakras.” It’s a sensory experience that reflects the deeply integrative nature of Ayurvedic tradition.

Ayurvedic-inspired products in this year’s Clean Beauty Awards demonstrate how ancient wisdom and modern science can come together in powerful ways. Whether through deeply nourishing ingredients or philosophies of balance and harmony, these products reflect a growing demand for skincare that is not only effective but also rooted in holistic wellness.

If you missed it, explore another standout trend from this year’s awards—multi-use skincare products that combine function and sustainability—and discover how brands are simplifying routines without compromising on performance. Click here to unlock the Ultimate Clean Beauty Guide, which covers everything you need to know about the 2025 Clean Beauty Awards! You can also watch the Awards Ceremony here to discover the finalists per category, presented by our judging panel.

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