The Rise of Women-Powered Brands in Clean Beauty: Meet the Leaders of 2025

In an industry often dominated by corporate giants, women entrepreneurs are leading a quiet revolution—one that prioritizes safety, transparency, and sustainability in beauty. Yet, despite their innovation and impact, women-powered brands still face challenges in gaining the recognition they deserve.

While women drive nearly 90% of consumer beauty purchases (Nielsen, 2023), only 29% of beauty brands are founded by women (Fashion Institute of Technology, 2024). The funding gap is even more alarming—women-led startups across all industries secured less than 2% of venture capital funding in 2025 (PitchBook, 2025), highlighting the barriers that still exist.

The 2025 Clean Beauty Awards is committed to changing that. By recognizing and amplifying the work of women-led brands, the awards provide a powerful platform for innovation to thrive. This International Women’s Day, we’re celebrating the founders, formulators, and visionaries behind some of the most groundbreaking clean beauty products today.

Discover the women-powered brands shaping the future of beauty—proving that when women lead, the entire industry moves forward.

1. 100% PURE

Powered by: Susie Wang, Co-Founder & Chief Creative Ambassador

Susie Wang's journey into skincare innovation began during her freshman year at UC Berkeley when she encountered a common issue with Vitamin C serums—rapid oxidation, which not only reduces efficacy but also turns the product into skin-damaging agents. Motivated to solve this, Susie developed a stabilization method for vitamins, leading to several patents and numerous job offers from leading cosmetic companies. Her commitment to safe, effective skincare deepened after a lab accident exposed the harsh realities of chemical additives in cosmetics. This experience, coupled with the discovery of vibrant fruit pigments in her garden, inspired the foundation of 100% PURE. Today, the brand is renowned for using fruit and plant pigments in their products, ensuring their products are not only naturally colorful but also packed with essential nutrients and antioxidants for the skin.

2025 marks a monumental milestone for 100% PURE as we celebrate 25 years of pioneering in the clean beauty industry. Since our inception, we've been at the forefront of integrating pure, plant-based ingredients with cutting-edge science to deliver skincare and makeup products that are as beneficial as they are beautiful. Our commitment to sustainability and health has set new standards in beauty, earning us a loyal following and numerous accolades across the globe. This anniversary not only commemorates a quarter-century of innovation and excellence but also reinforces our commitment to empowering consumers with the purest, most effective products on the market.

2. Biomama Skincare

Powered by: Lauren Booke, Founder



The pregnancy skincare market was dominated by pastels, vague promises, and fear-driven messaging, going no further to address the unique skincare needs of mothers than “pregnancy safe” or “breastfeeding safe” leaving women feeling overwhelmed and forced to choose between safety and efficacy. Biomama breaks this mold by offering a complete yet minimalist skincare solution that adapts to the changing needs of hormonal skin and the time restraints of motherhood. Their Bump-to-Baby Essentials are not only safe and effective but also designed to feel sensual and empowering, redefining self-care for motherhood.

One main goal for Biomama was making “skincare as self-care” more than just a marketing catchphrase. Our products are designed to be simple yet sensual, indulgent rituals that create space for daily self-worship when it’s needed most. Since launching in November 2024 we’ve had overwhelming feedback from women that say they actually look forward to using Biomama each day—an empowering experience that helps them feel confident, sexy, and celebrated. Mission accomplished.

3. VOODOO Makeup

Powered by: Aimée Carr, Voodoo Makeup Founder and Clean Beauty Formulation Expert



Voodoo Makeup was created by necessity, not chemistry, and designed for health, not beauty”. Founder Aimée Carr became severely ill after unknowingly living with black mold for three years, which fed her body with harmful mycotoxins. Determined to heal, she began crafting her own toxin-free makeup in her kitchen using her husband’s only coffee grinder out of desperation to improve her health. A Medical Esthetician and Celebrity Makeup Artist, Aimée officially launched Voodoo Makeup in 2013 after her emergency creations at fashion shows—necessitated by product shortages caused by Hurricane Sandy—gained widespread attention. What started in her New Orleans kitchen grew into a custom blend bar in the French Quarter and is now proudly located in Fulshear, Texas, continuing her mission to create beauty that enhances without harm.

Voodoo Makeup proudly celebrates being chosen as a finalist for Cosmetic Executive Women's 2024 Indie Beauty Award for our revolutionary Under Eye Eraser. This recognition highlights our commitment to clean, high-performing beauty solutions that not only enhance but also care for the skin. The Under Eye Eraser, crafted with toxinfree, skin-loving ingredients, is a universal product that effortlessly conceals imperfections and is especially great for under eyes. Being acknowledged by such a prestigious organization affirms our dedication to innovation and excellence in the beauty industry.

4. Mad Ritual

Powered by: Amy Bragg Maddocks, Co-founder and CEO



Ditch the ibuprofen, we've got something better! Mad Ritual specialized in hemp-derived cbd topicals for natural pain relief that offer alternatives to NSAIDs like ibuprofen. When we founded MAD RITUAL™, we were tired of the outdated, ineffective recovery products. Feeling better shouldn’t have to come with a plethora of potential negative side effects. Mad Ritual is on a mission to educate the consumer that they have a choice where to find pain relief and why hemp-derived cbd is beneficial and safe for many people to turn to instead of sythetic creams, lotions and pills.

Mad Ritual is proud to be USDA Certified Organic, Leaping Bunny cruelty-free, and committed to using only vegan ingredients. Our dedication to quality and innovation was recognized in 2020 when our CBD Relief Rub won the Buyer’s Choice Award from Drug Store News, and for three consecutive years, we’ve been featured as Forbes Health’s recommended full-spectrum CBD Bath Bomb!

5. PIPER LILY™ Skincare

Powered by: Erica Cydeyko, Female Founder / EU Trained Organic Cosmetic Formulator / Holistic Esthetician



PIPER LILY™ Skincare was founded by award-winning holistic Esthetician Erica Cydeyko after witnessing over 25 years in the spa industry how many people spoke negatively about themselves during facial treatments, focusing on their imperfections rather than embracing their natural scared beauty. She was inspired to create a brand that encourages celebration of a life well-lived with the highest quality clean cruelty-free ingredients. After learning about animal testing on beagles and rescuing a beagle, she was inspired even further to create an ethical brand. Named after her daughter, PIPER LILY™ is Erica's way of leaving a legacy of self-love and empowerment. The brand offers minimalist, clean skincare designed to foster loving moments of self-massage and intention-setting with each drop, allowing women to honour their sacred beauty. The debut product, the Emerald Renewal Elixir, embodies this mission with a meticulous curated proprietary PHYTO-MINERAL CONCENTRATE process of natural, sustainable ingredients that support both skin health and emotional wellness thanks to key ingredients like phyto stem cell complex, vitamin C, phyto-retinol, emeralds & blue lotus.

PIPER LILY™ Skincare is proud to announce its successful launch after five years of meticulous research and development. With a perfect score on clinical studies and dermatologist approval, the brand has exceeded expectations, securing six wholesalers before its debut 2 months ago and receiving positive reception globally being featured in Conde Nast Tatler magazine in London. This Canadian small woman-owned Indie company had the honour of participating in prestigious events such as the CertClean Awards, Beauty Shortlist Awards, Allure Best of Beauty Awards, and Universal Beauty Awards. PIPER LILY™ Skincare is also thrilled to be committed to giving back in just a few months of launching, supporting organizations against animal testing, and empowering teen girls through scholarships to the Root to Rise retreat that focus's on empowering adolescents during a pivotal time of self-discovery, offering a path to confidence and radiant beauty.

6. Lemongrass Spa Products

Powered by: Heidi Leist, Founder and CEO



When Heidi Leist was pregnant with her first child, she immediately became aware of unsafe chemicals commonly found in bath and beauty products. With the excitement and desire to protect her daughter, she became an avid label reader, determined to educate herself about healthier alternatives in all areas of life. This led Heidi to begin making her own skincare and spa products in small, handcrafted batches.

Over the last twenty-two years, Heidi and her team at Lemongrass Spa have introduced hundreds of clean products resulting in over 250 items in their current online catalog spanning skincare, body care, haircare, mineral makeup, sunscreen, deodorant, men's and baby collections. They have welcomed tens of thousands of sales consultants to represent the brand via social sharing and supported dozens of non-profits with year-round giving back campaigns.

7. zorah biocosmétiques

Powered by: Mélissa Harvey, Founder and President



Zorah Biocosmétiques was founded by a visionary with over 20 years of experience and a deep passion for natural beauty and sustainability. Recognizing a significant gap in the beauty industry—where many products were laden with harmful chemicals and had a negative environmental impact—she set out to create a solution that was both effective and eco-friendly. By harnessing high-performance natural ingredients and committing to the highest standards of safety and environmental responsibility, Zorah Biocosmétiques delivers skincare that not only produces visible results but also honors both personal health and the planet. Today, the brand is celebrated for its innovation, integrity, and dedication to redefining beauty in a responsible, sustainable way.

Zorah Biocosmétiques has redefined industry standards by offering 100% natural, highly effective, and certified organic products, earning national and international recognition in the bio-medical cosmetics niche. Notably, the Hydraserum was named one of Canada’s best serums by Cosmetics Alliance, thanks to its innovative ingredients like argan stem cells. The brand also established an ethical business model supporting local communities and fair-trade ingredients, positioning itself as a leader in sustainable beauty. Additionally, Zorah has integrated the 17 UN Sustainable Development Goals since its inception, reinforcing its commitment to a better future for the planet.

8. Meadow Bee

Powered by: Wendy Mackenzie, Founder of Everlasting Herb Farm, and formulator of Meadow Bee Deodorant



Meadow Bee Deodorant was created when a local woman who had suffered a stroke asked for help because she couldn't apply traditional deodorant in a plastic applicator to one side of her body. Not knowing that natural deodorant could actually work, it took a 2-year deep dive to create the perfect plant-based deodorant that worked all day and checked off all the boxes that very few natural deodorants can boast about: it doesn't irritate sensitive skin, comes baking soda-free and aluminum-free, won't stain clothing or leave white marks on outfits, prevents bra chafe and lasts 4 months and longer. And without plastic packaging Meadow Bee is planet friendly and easy to apply.

Meadow Bee Deodorant won 2 out of 6 deodorant awards in the 2023 Beauty Short List Awards: Best Waste Free Deodorant and Best Unscented Deodorant. Meadow Bee Deodorant can be found in 65 stores and 14 states in the USA, as well as on our website, www.meadowbeedeodorant.com. Our certified woman-owned business began in 2003. And in 2024, Everlasting Herb was named the Micro-enterprise of the Year for the State of Vermont by the Small Business Administration.

9. Rosy&Earnest

Powered by: Marilou Hamer & Caroline Gélineault, Founders



Rosy & Earnest, a woman-owned, award-winning niche fragrance brand, prioritizes 100% ingredient transparency. The brand's inception stemmed from the founders' unwavering love for fragrances and their quest for luxurious, clean scents with complete ingredient disclosure—an offering they found lacking in the industry. The founders, both health-conscious young mothers and long-time sisters-in-law and friends, were troubled by the insufficient transparency prevailing in the fragrance sector. Upon discovering the loophole that allowed brands to conceal ingredients behind terms like "perfume" or "fragrance," they reluctantly forsook most fine fragrances due to potential health concerns. This predicament led them to seek out cleaner and completely transparent alternatives, which ultimately inspired them to craft their own line of fine fragrances. With a firm commitment to creating luxurious, complex scents that also champion transparent ingredient lists, they were the second brand worldwide in the eau de parfum category to obtain the stringent EWG* Verified certification (*Environmental Working Group). The EWG Verified mark ensures that products are free from chemicals of concern and adhere to the most rigorous health standards globally. The brand collaborated with Nathalie Feisthauer, a world-renowned award-winning Master perfumer from Paris, to create their scents.

Achieving the EWG Certification for all of our fragrances and being the second brand worldwide in the eau de parfum category to obtain this stringent certification is one of the brands proudest moments. Rosy & Earnest's commitment to transparency, clean ingredients, and quality has garnered recognition with serveral awards, including the Consider Beyond Global Conscious Brand Award (2024) and the Best of Scent Award (2024) from the prestigious niche fragrance publication ÇaFleureBon. Being featured in several top publications such as Forbes and US Weekly and receiving 5 star reviews from our clients are what make us proud. Getting into our first retail stores is another important milestone.

10. Chinook Skincare

Powered by: Megan Houde, Founder, CEO & Certified Organic Formulator



Chinook Skincare was born from a desire to create a simpler, more effective approach to skincare, inspired by the founder’s personal journey of resilience and healing. After experiencing side effects from conventional treatments and struggling with sensitive, maturing skin, she saw a need for clean, multipurpose products that deliver real results without unnecessary ingredients. The beauty industry often prioritizes complexity over simplicity, leaving many overwhelmed and underserved. Chinook Skincare addresses this by offering a streamlined two-step routine powered by nature’s most potent ingredients, including elderberry seed oil, organic hydrosols, and powerful botanical extracts—featuring one of our favorites, upcycled cranberry peptides. With a focus on clean, sustainable formulations, the brand is dedicated to helping individuals achieve radiant skin while reconnecting with their sense of well-being.

Celebrating Chinook Skincare’s first anniversary on November 1, 2024, was an incredibly proud moment and a testament to how far we’ve come in such a short time. The amazing before-and-after photos and testimonials from our dedicated focus group reaffirmed that our skincare delivers real results and transforms how people feel about themselves. Another milestone was partnering with women-owned retailers like Chez Soi 1912, Pure Anada and Boss Beauty, as well as the local wellness chain Nutters Everyday Naturals. These collaborations have allowed us to expand our reach while staying true to our core values. Each new connection and achievement strengthens our mission to create meaningful impact.

11. Zakiella

Powered by: Zahra Kihel, Founder and cosmetic formulator



Zakiella was born out of the founder’s search for a high-performing lipstick that was fully natural and organic and didn’t use aluminum-containing pigments. The lipsticks she found at the time either performed poorly or contained ingredients she wanted to avoid. This sparked her desire to learn cosmetic formulation and develop her own formulas that give impressive color payoff and are comfortable to wear all day. Throughout this process, she also learned of the prevalence of microplastic ingredients in the cosmetics industry, even within clean beauty products. Determined to make a positive change, Zahra and her mother, Barbara, collaborated to develop Zakiella, a brand that reimagines clean beauty with proprietary formulas free from microplastic ingredients, offering eco-conscious cosmetics that celebrate nature and self-expression.

Developing Zakiella’s formulas was a meticulous labor of love, with many trials along the way. Creating makeup that lasts well, applies smoothly, and gives a strong color payoff without using any microplastic ingredients wasn’t easy! Using synthetic film formers makes it so much easier, but at the cost of the environment. Each aspect of developing the products was carefully considered, such as using organic beeswax from the United States (more local) instead of China (easier to find), composting most materials used to make them, and printing labels directly on the product itself instead of using individual cardboard boxes.

12. IERIAS NAMA SKIN & SPIRIT

Powered by: Kristina Siapkara, Founder



Inspired by the untamed beauty of Greek nature, ancient rituals, and the modern woman’s needs, IERIAS NAMA invites you on a journey to embrace your wild, unapologetic beauty and divine feminine power. Rooted in founder Kristina Siapkara’s passion for holistic self-care, the brand weaves together high-performance, clean formulations with tailored audio ritual activations, crafted to align with our products, and sync you with your senses. Each product is designed not only to nurture your skin but to awaken a deeper connection to your inner magic and well-being. IERIAS NAMA is here to redefine beauty—not just as something you see, but as something you feel deep in your soul, with clean, powerful skincare that nurtures your spirit, celebrates your divine feminine energy, and empowers you to shine from within.

IERIAS NAMA’s biggest accomplishment to date has been the incredible recognition we’ve received in the wellness and beauty community. Our interview with the prestigious wellness magazine *The Purist* and feature on CBS have elevated our brand to new heights. To top it all off, our products will be included in the gift bags at both the Oscars and the American Music Awards—an incredible honor that reflects the quality and impact of our skincare. These milestones are a powerful affirmation of our mission to empower women and redefine beauty with clean, high-performance formulations and transformative rituals.

13. eekoloks® Haircare AU

Powered by: Ana Saad, CEO



eekoloks® Haircare Australia was founded by Ana Saad, a dedicated mother of three energetic boys and a successful entrepreneur with a background in marketing and business development. Inspired by her two sons, Jayden and Joshua, who at the ages of 7 and 4 were huge fans of Elvis and his famous bouffant, they eagerly wanted to style their hair just like the music legend using their dad’s hair products—not the best fit for little ones. Joshua, in his earlier years, struggled with skin sensitivities, which further heightened Ana’s concern about the safety and quality of the products being used on her children. Like any caring parent, she was in search of brands that not only were trustworthy and free from harmful or toxic ingredients but also resonated with her values of sustainability and ethical manufacturing. Ana aimed for eco-friendly products that featured natural ingredients, were produced ethically, and were Australian-made. She wanted products that were safe and effective, yet simple enough to promote independence in her boys as they learned self-care routines, fostering confidence and security in a manner that also honored environmental responsibilities. Ana, with the help of Jayden and Joshua—whose personal struggle further fueled the mission—embarked on a search for a natural hair care range designed specifically for kids with sensitive skin and other concerns. Unfortunately, they found only a limited selection of such products available in the market. Motivated by this gap and driven by a mother's love and a clear vision of what she wanted for her children and the environment, they together established eekoloks® Haircare Australia. This venture not only aims to fill a crucial market need but also to provide peace of mind to parents grappling with similar concerns, making the journey towards safe, sustainable, and child-friendly hair care and self-care practices more accessible and reassuring.

Quickly carving out its niche in the kids’ natural hair care market, eekoloks® Haircare Australia has garnered significant recognition and acclaim across the industry. Highlighting its commitment to quality and environmental sustainability, eekoloks® has impressively secured several prestigious awards. In 2024, the brand proudly received the WINNER title at the National Parenting Product Awards (NAPPA) in the United States, a testament to its acceptance and appreciation by international audiences. This accolade specifically applauds products that simplify life for parents while maintaining high safety and quality standards—factors at the core of Ana Saad's founding vision. Further solidifying its status in the natural beauty space, eekoloks® also clinched top honors at the Organic Beauty Awards 2024. This award recognizes companies that excel in producing organic, environmentally friendly, and ethically made beauty products. Winning these awards demonstrates the brand's adherence to rigorous standards of natural ingredient sourcing and sustainable manufacturing processes. In addition, eekoloks® was celebrated at the Vegan Choice Awards 2024, an award that acknowledges products that are not only cruelty-free but also free from any animal-derived ingredients. This aligns with the growing consumer demand for vegan and ethical products, showcasing eekoloks® as a leader in this category. These accolades not only affirm the brand's commitment to creating products that are safe, sustainable, and ethical, but also enhance its reputation in the competitive beauty and personal care industry, making eekoloks® a preferred choice among conscious consumers globally.

14. KM Herbals

Powered by: Kim Manley, Founder & CEO of KM Herbals, Master Herbalist, Aromatherapist, Flower Essence Practitioner, Massage Therapist, Reiki Practitioner & celebrated Educator



Kim Manley's passion for formulating personal care products began with a heartwarming catalyst: the arrival of her beloved daughter, Bonnie Rose. Concerned about the harsh chemicals used in mainstream baby care, Kim was inspired to create her own collection of gentle and soothing formulas, planting the seed from which KM Herbals has grown. Always at work expanding channels of production and education, Kim continues to dedicate herself to providing luxury products crafted with intention, wisdom, and passion.

KM Herbals proudly celebrates over 30 years of excellence in the wellness and beauty industries—a feat that reflects its founder’s belief that “what is real lasts.” One of the brand’s most remarkable achievements was its adaptability during the COVID-19 pandemic, quickly shifting production to create hand sanitizer to meet critical needs. Since its founding in 1992, KM Herbals has remained unwavering in its commitment, despite shifting trends and pressures, to organic and wildcrafted botanicals and essential oil ingredients. By building strong relationships with farmers and producers worldwide, this pioneering dedication to quality, sustainability, and community has solidified its place as a trusted leader in holistic wellness.

15. Kanuni Brown

Powered by: Stacey Brown, RN, HCF CEO, founder, owner, Kanuni Brown Registered Nurse (RN) Hair Care Formulator (HCF)



Kanuni Brown was born from a desire to create safe, effective hair care solutions after the founder, a registered nurse, struggled to find trustworthy products during the pandemic. Inspired by her grandmother Emma, who ran her own home-based salon that nurtured women’s beauty and wellbeing, she combined her medical expertise with hair care formulation to develop science-backed, holistic solutions. Her brand stands out for its commitment to education, offering insights into how medical conditions, stress, and ingredients impact hair health through consultations and webinars. With a focus on clean, cruelty-free, and eco-friendly formulations, Kanuni Brown promotes both healthier hair and a sustainable planet. Rooted in tradition, resilience, and community empowerment, the brand honors textured hair culture as a symbol of self-expression, identity, and strength.

Kanuni Brown’s biggest milestone to date is becoming a registered trademarked brand and earning WBENC Certification in 2024, solidifying its status as a nationally recognized women-owned business. The brand’s impact was further highlighted when its founder became a finalist in the prestigious WBENCPitch Amplify national competition in Washington, DC. Additionally, Kanuni Brown experienced significant growth, increasing its social media following, expanding its customer base, and boosting repeat customer retention from 16% in 2023 to an impressive 56% in 2024. These achievements mark a major step forward in the brand’s mission to provide high-quality, holistic hair care solutions while empowering women through education and community engagement.

16. Twin Skin

Powered by: Justyna Szpak, Founder



Twin Skin was founded by a skincare scientist with 20 years of experience in the beauty industry, inspired by a shift in perspective from following marketing trends to listening to the skin itself. The founder believes that the true focus should be on the skin’s natural composition and functions and ways to support it. Twin Skin was created to address this by using skin-identical ingredients that closely mimic the skin's natural elements, aiming to restore hydration and repair the protective barrier in the best way possible—skin's own way. The brand’s approach emphasizes scientifically-backed, skin-centered solutions for optimal skin health.

Twin Skin products have clinched two prestigious awards in the fifth edition of the Green Beauty Awards competition, highlighting the industry’s commitment to planet-friendly practices. Skinmimetic Moisture Cleanser grabbed the silver award for the “Best Natural Cleanser,” while Skinmimetic Moisture Essence Damask Rose emerged victorious in the “Best Rose Product” category!

17. Glomalin

Powered by: Angella Hughes​​​​​​​, Founder and President



Glomalin Organic & Natural Skincare was created as a solution for problem skin such as hyperpigmentation, collagen loss, fine lines and eczema using only ingredients sourced from plants grown and harvested using sustainable and/or organic practises. The brand strives to use plant based ingredients that are 100% organic and with as little processing as possible; i.e. virgin cold pressed oils and butters. The brand also researches plants that have known and proven health benefits for skincare and overall body wellness.

The brands biggest accomplishment is the feedback from customers. Our customer testimonials thrill us and often surprise us. One customer had a very large brown spot on her face that she was seeing a dermatologist to treat. After using our Anti Aging Face Serum for several weeks the spot completely disappeared. Another customer said that she used to sell very high end skincare lines for a living over many years and that our Moisturizing Face Cream was the best day cream she had ever used in her entire career. Another customer told us that she regularly uses our serum and day cream and her friends ask her why she doesn't have any wrinkles; she's 84 years old.

18. in your face skincare

Powered by: Denice Duff ​​​​​​, Founder & CEO



Four years ago, my husband and I took a giant leap of faith, bootstrapping this little dream of ours into reality. Last year we were honored to be named on the Inc. 500—#428 for overall growth and the #3 fastest-growing beauty brand of 2024! But what really blows my mind is the amount of women we have who have found their first real hydrating relief and skin transformation during and after their cancer treatments. These warriors scrutinize the full ingredients, not just the "highlighted" or "key" ingredients. They avoid cheap fillers, dyes, perfumes, harsh preservatives, and known carcinogens. So when they have done their research and make our products their choice, I realize this is more than a business, it’s a purpose.

Actress, photographer turned Skincare Founder, Denice Duff took everything she learned from her 4 generations of Italian women and combined it with her years in front of Hollywood make-up artists and dermatologists to create a luxe line of results driven all natural skincare. in my late 20’s I was put on Accutane by a talent agent. This completely dried out my Mediterranan glow and by my 40’s I was needing to get that hydration back, fast. In a world of quick-fixes that didn’t actually give your skin long lasting benefits and paying inflated prices for jars full of cheap microplastics, silicones, alcohols, and synthetic waxes, I started creating my own concentrated potions of herbal infusions and enzyme fermentations and THE CREAM was born!

19. Bitty Balm

Powered by: Maggie Schmieder​​​​​​​, Female Founder, Formulator, and Owner



Frustrated and unable to find an ultra clean, multi-purpose makeup balm, Maggie rolled up her sleeves and decided to formulate her own. With "clean beauty" being a misnomer for many brands on the shelf, Maggie wanted to actually create the makeup that others claim to be, but have proven unworthy. With two tween daughters to inspire her, Maggie created an ageless beauty brand that is bringing affordable, easy to use, clean makeup to all.

Frustrated and unable to find an ultra clean, multi-purpose makeup balm, Maggie rolled up her sleeves and decided to formulate her own. With "clean beauty" being a misnomer for many brands on the shelf, Maggie wanted to actually create the makeup that others claim to be, but have proven unworthy. With two tween daughters to inspire her, Maggie created an ageless beauty brand that is bringing affordable, easy to use, clean makeup to all.

20. TARAMAR

Powered by: Gudrun (Rúna) Marteinsdottir​​​​​​​, CEO, Founder, Owner - Master Formulator



I was 50 years old when I first noticed the changes associated with ageing on my face. Of course, fine lines had appeared earlier, but those did not cause me any worries. It was not until two dramatically deep wrinkles appeared in each corner of my mouth, that my attention was fully captured. As a full-time Professor at the University of Iceland, I was running a large research group of many postdocs and PhD students working on ocean dynamics and reproduction and development of commercially important marine species. I was not, in any way, looking for new endeavors, but was, however, already experiencing difficulties finding good hydration for my skin.. Sadly, I discovered that my skin did not tolerate any of the products already on the market. As someone born with a deep curiosity, I became a passionate reader on skincare ingredients and after delving into the back-of-pack information, I was absolutely shocked to discover the unbelievable practices happening in the skincare industry. It’s deeply concerning to learn that some products on the market actually contain toxins like formalin and benzene derivatives. One thing lead to another and I decided to take matters into my own hands and create a simple, pure formula right in my kitchen, a formula that would safeguard my skin in the harsh environment of the North Atlantic. Little did I know, but this was the beginning of TARAMAR Beauty and my 180° switch from being a professor of fisheries sciences to a beauty entrepreneur.

While most skincare is derived from the Pharmaceutical industry, TARAMAR is based on research in Food Sciences and Marine Biology. In a clear mission to create absolutely pure chemical free skincare, we the founders developed a new Technology (NoTox) to formulate and store skincare formula without using any conventional preservatives or other compromising chemicals. This technology is now patented and has enabled us to create some of the purest formula on the market. Out second breakthrough has to do with a unique process where we assemble natural skin-actives based on their natural frequencies presented in our Arctic Complex. This way our formula are 100% synergistic, and present a symphony of natural vibrations. Our NoTox technology is perhaps the only technology available that can conserve these vibration in a finished product over at least 12-18 month storage. Our third milestone was the development of effective and natural delivery systems. These are based on more than 35 years of research and more than 80 peer reviewed scientific papers. This way the efficacy of our natural skin actives are guarantied and the beneficial changes can be seen with naked eyes. Our fourth milestone was the incorporation of ingenious ingredients from the Icelandic nature. These included the lava filtered water, glacial minerals, organic seaweed, herbs and vegetables. After intensive research we have shown that these ingredients have the ability to stop oxidation, inflammation and breakdown of collagen, elastin and tyrosine fibers; to name a few.

21. Neon Goat

Powered by: Jackie Baron​​​​​​​, Founder



THE LIGHTBULB MOMENT. For nearly 18 years, “Director of Family Matters “ has been on my business card. Being a mother has meant the world to me and has now given me not just a fulfilling, fantastic, sometimes frustrating family but a new chapter in my career. Neon Goat was born from having to schlep stinky kids from school to sport and orchestra to home. When my husband & I started spraying them with his colognes before letting them in the car, I had a lightbulb moment. IT WAS TIME FOR ME TO START SWEATING THE BIG STUFF - launching a vegan, cruelty-free, Australian made deodorant and body spray for active growing boys (of course, all humans can use it too!) The name? Shining a bright ‘neon’ light towards our boys who are often overlooked, misunderstood, can be complex and can be downright frustrating (believe me I’ve seen it all!). And Goat goes back to how parents feel about their kids - that they’re the GREATEST. OF. ALL. TIME. Yep, even when they’re pushing our buttons and limits!

Since its launch in 2023, Neon Goat has made an unforgettable mark in the natural, vegan, and organic body care space for tween & teenage boys. What started as a vision to empower boys with simple yet effective hygiene solutions has grown into a brand recognised for innovation, excellence, and a cheeky sense of fun. Here's a look at some of our greatest milestones: Pitching Our Vision to the Top Neon Goat proudly took the stage at the 2024 Naturally Good Pitch Fest, a prestigious competition spotlighting Australia’s emerging & natural brands. The event, held in Sydney, featured a “Shark Tank”-style panel of national industry leaders, and Neon Goat’s bold, creative pitch was crowned the winner. This recognition cemented our place as a brand to watch, showcasing not just our products but the passion driving our mission. Making Waves Internationally As the year came to a close, Neon Goat expanded its reach beyond Australian borders, debuting in The Raye Store’s London pop-up. Known for curating the best in sustainable and innovative brands, The Raye Store’s selection of Neon Goat products was a testament to our global appeal. Seeing our Shvitz Stick and Shvitz Spritz proudly displayed in one of the world’s most stylish cities was a pinch-me moment that validated our commitment to quality and coolness. Award-Winning Excellence In just under a year, Neon Goat has amassed a stunning collection of accolades. From being named a finalist and winner across multiple awards, including the Vegan Beauty Awards, Organic Beauty Awards, and AusMumpreneur Awards, to receiving Best Youth Deodorant Brand 2024 – Australia at the GHP Global Excellence Awards, Neon Goat has proven that natural, ethical products can shine on any stage. Building a Strong Community Our growing community of parents and teens is at the heart of everything we do. Through our engaging blog, The Goat Guide, and playful social media campaigns, we’ve sparked meaningful conversations about body care, self-confidence, and the often-overlooked challenges boys face. From parents praising us for "ending the stink" to teens loving our relatable, non-embarrassing vibe, the feedback fuels our passion daily. Elevating the Conversation Around Boys' Hygiene We’ve set out to change the narrative, breaking down stigmas and creating products that resonate with our audience. Neon Goat’s success is not just about the awards or sales—it’s about the shift in how parents and teens approach personal care. With these accomplishments, Neon Goat is just getting started. From local competitions to international shelves, we’re proving that a small brand with a big heart can achieve extraordinary things. Here's to many more milestones ahead

22. Peak Scents Plant Based Skincare

Powered by: DeeAnn Tracy​​​​​​​, CEO Master Herbalist + Formulator



The inspiration behind Peak Scents Plant-Based Skincare stems from founder DeeAnn Tracy's deep-rooted passion for natural healing and her firsthand experiences as a river guide in the Grand Canyon. Witnessing the harsh effects of desert conditions on skin, she recognized a gap in the beauty industry for clean, effective, and environmentally conscious skincare products. Combining her expertise as a second-generation herbalist and her commitment to health and sustainability, DeeAnn created Peak Scents to offer solutions that nourish and protect the skin without toxins. The brand reflects her mission to empower others to embrace ageless beauty through the power of botanicals.

Peak Scents Plant-Based Skincare is proud to have achieved significant recognition for its commitment to clean, effective, and sustainable beauty. One of the brand’s biggest milestones was being featured in Outside, InStyle, and Arizona Highways. Additionally, introducing refills at our Flagstaff store and expanding to online refills in 2025 has solidified our leadership in sustainable beauty practices. These accomplishments reflect our dedication to creating products that not only transform skin but also care for the planet.

23. Corrective Skin

Powered by: Kelly Brown, Founder



Corrective Skin was inspired by the founder’s mother, Gale Roberts, whose passion for skincare and entrepreneurship led her to create effective, scientifically backed solutions for her clients. She saw a need in the beauty industry for products that combined advanced formulations with natural ingredients to truly address skin concerns. Her vision drove her to develop custom-blended skincare that would help people achieve healthier, more radiant skin. Today, Kelly Brown is proud to continue her mother’s legacy by offering clinically proven products that deliver real results, empowering our customers to take control of their skincare journey.

Our biggest milestone to date has been the nationwide launch of our groundbreaking skincare line, a culmination of 30 years of research and dedication to scientifically proven formulations. After years of perfecting our products, we’re thrilled to make our premium, results-driven skincare collection available to customers across the country. This launch not only honors the legacy of my mother, Gale Roberts, but also marks a new chapter as we expand and help even more people experience the transformative power of Corrective Skin. With a solid foundation of innovation, integrity, and natural ingredients, we’re proud to offer products that truly deliver visible, long-lasting results.

24. CelRevive

Powered by: Theresa Tobin​​​​​​​, Founder and CEO



CelRevive was inspired by the personal journey of its founder - Theresa Tobin, who battled breast cancer and experienced firsthand the skin challenges that accompany medical treatments. Seeing a clear gap in the beauty industry for products specifically designed for individuals undergoing such treatments, she set out to create a brand rooted in safety and efficacy. CelRevive champions transparency and non-toxic ingredients, offering skincare solutions that cater to sensitive and compromised skin. With products backed by EWG verification, the brand underscores its dedication to providing safe, natural, sustainable alternatives.

CelRevive's most significant milestone to date is achieving EWG verification, a testament to its commitment to non-toxic, safe, and transparent skincare. This recognition underscores the brand's dedication to creating products that prioritize health and safety for sensitive and compromised skin. Additionally, being named a finalist for BeautyMatter's The NEXT Award for Best Breakthrough Product in Personal Care highlights CelRevive's innovation and impact in the beauty industry. This recognition is a testament to our dedication to innovation, excellence, and leadership within the beauty industry.

25. Kaia Skin (Standard)

Powered by: Kalpana Semple​​​​​​​, Founder and CEO



With a lifelong journey through Indian philosophy, yoga, and Ayurvedic teaching, coupled with a Reiki Master certification, Kalpana recognized an opportunity for all-natural skincare products that provide a truly holistic experience. Kaia Skin products are lovingly hand-crafted in small batches with the purest ingredients and include insights into elevating skincare to a mindful ritual.

Kalpana is proud that her products and articles have been showcased in the monthly magazine of a leading organization that serves professional estheticians and spa owners.

26. LS.Topaz

Powered by: Carol McEwin​​​​​​​, Founder | Formulator



The creation of LS.Topaz has been decades in the making, inspired by the timeless message of the 1960s: a return to nature and a rejection of overly industrialized, synthetic products. This philosophy resonated deeply with our founder as she struggled with persistent red, irritated skin that conventional dermatological solutions and the cosmetic industry failed to address. Over time, the evolution of natural, botanical-based cosmetics offered transformative solution. LS.Topaz was born out of a desire to bring the purity and efficacy of nature to skincare, offering products that are gentle, effective, and rooted in the power of botanicals.

The biggest accomplishment of LS.Topaz Botanical Skincare is the recognition and trust it has earned from its customers. The success of the products, reflected in their positive results and the loyalty of returning customers, highlights the brand’s commitment to creating effective, natural skincare solutions. This ongoing support and recognition stand as a testament to the value and impact of LS.Topaz within the community and beyond.

27. SAOR

Powered by: Christine Walsh​​​​​​​, Founder



SAOR Skin was inspired by the founder’s vision to create a skincare line that celebrates natural beauty and promotes inclusivity. Recognising the pressure from filtered social media standards, the founder saw a need for products that embrace and enhance the skin’s natural state. The name "SAOR," meaning "free" in Irish, reflects the brand's mission to free individuals from unrealistic beauty expectations. Combining Irish heritage with Australian botanicals, SAOR Skin offers postbiotic formulations designed to support healthy, radiant skin for everyone.

SAOR Skin’s biggest accomplishment to date has been its successful growth from a small local business to negotiating entry into international markets. This milestone reflects the global recognition of its natural, postbiotic formulations. Additionally, the brand takes pride in its ability to connect with a diverse audience while staying true to its mission of promoting natural beauty and inclusivity.

28. Auratherapy (formerly Adoratherapy)

​​​​​​​Powered by: Laura McCann, Founder and CEO



I founded Auratherapy to revolutionize the fragrance and wellness industries by offering clean, breathable scents that support emotional, mental, and physical well-being. Inspired by my own healing journey from stress-related health challenges, I combined aromatherapy, chakra balancing, and intention setting to create products that go beyond traditional perfumes. I recognized a gap in the industry for all-natural, mood-boosting fragrances that not only smell beautiful but also promote self-care and holistic wellness. My mission with Auratherapy is to empower individuals to embrace their inner healing and transformation, one breath at a time.

​​​​​​​I founded Auratherapy to revolutionize the fragrance and wellness industries by offering clean, breathable scents that support emotional, mental, and physical well-being. Inspired by my own healing journey from stress-related health challenges, I combined aromatherapy, chakra balancing, and intention setting to create products that go beyond traditional perfumes. I recognized a gap in the industry for all-natural, mood-boosting fragrances that not only smell beautiful but also promote self-care and holistic wellness. My mission with Auratherapy is to empower individuals to embrace their inner healing and transformation, one breath at a time.

29. Caraline Skincare

Powered by: Laura Coblentz, Founder/CEO

Caraline Skincare was born from a mission to change the dialogue about beauty and women 50+. Skincare should be about self-care, not damage control and fixing the skin - it’s about inner beauty, confidence, and self-assuredness. Caraline Skincare is formulated specifically for older skin and made with clean, organic, cruelty-free, plant-based ingredients. The Daily Nourish Face Oil is a blend of skin-nourishing botanical oils, including rosehip, sea buckthorn, and chia, formulated to deliver optimal nutrients and vitamins to the skin.

The Daily Hydrate Face Mist, made with hyaluronic acid and antioxidants, was recognized by Healing Lifestyles magazine and received an Earth Day Beauty Award for best face mist. We worked to formulate a hydrating mist that would hydrate and brighten while supporting the health of the skin barrier with clean, sustainably sourced ingredients.

30. Hi-Desert Silba Soap

Powered by: Silke Bayer​​​​​​​, Founder and CEO, Master Formulator

Hi-Desert Silba is a specialized provider of haircare products tailored for individuals with thin and fine hair. Silke, the founder, has personally experienced the challenges of managing fine/thin curly hair which inspired her to create innovative solutions. Throughout our lives, we encounter various stages where hair loss or thinning becomes a concern, such as during menopause, aging, medication use, or after surgery. Hi-Desert Silba Soap products are designed not only to address the appearance of thinning or hair loss but also to help restore confidence in one's overall look and feel. They understand the importance of feeling confident in one's appearance, and their goal is not only to improve the health of the hair but also to provide the tools to achieve that confidence.

Developing natural and sustainable hair care products that have the power to transform people's lives is a significant achievement for our small brand. Our products not only enhance the beauty of healthy hair, but also instill a sense of worthiness and confidence in our customers. We take pride in creating formulations that not only make individuals look beautiful, but also feel their best.

31. LYOS

Powered by: Kati Partanen & Veera Brückler​​​​​​​, Founders

LYOS, a Finnish skincare brand, was inspired by the desire to revolutionize how people feel about their skin by transforming skincare routines into joyful, skin-tastic experiences. The founders and skincare specialists, Kati and Veera, saw a gap in the beauty industry filled with ineffective products and empty promises, leading them to create LYOS – a 100% natural, results-driven skincare line crafted from carefully chosen botanicals and bioactive ingredients that truly benefit the skin without the need to know your skin type. Skincare should be fast, efficient and result giving – therefore LYOS has built a product line that delivers wanted results with minimal effort. LYOS brings vibrancy and fun to skincare, offering a simple yet effective three-product routine, the basis of skincare – designed to make peachy, glowing skin accessible to everyone. Taking its name from the philosophy of Love Your Own Skin, LYOS invites users to celebrate self-care, with every application feeling like a toast to embracing your natural beauty.

LYOS's most significant accomplishment to date has been the successful launch of its innovative, natural skincare line. Created to address common skin concerns, the range has received positive feedback from customers with various skin types, highlighting its versatility and effectiveness. LYOS has also been warmly welcomed, with customers praising the delicious scents and the colorful, vibrant packaging design that makes the products stand out on natural cosmetics shelves. In a short time, LYOS has built a loyal customer base, further affirming that the brand is making a meaningful impact in the world of skincare

32. LaVigne Natural Skincare

Powered by: Linda Zaurrini​​​​​​​, Founder and CEO

LaVigne Natural Skincare, a woman-owned, vegan, and Cruelty-free-certified natural skincare brand, has been in business for 22 years, winning multiple awards. While Founder Linda Zaurrini was living in Mexico, she learned from locals about miracle “skin tree" ingredient Tepezcohuite, and the brand's Best Selling Mayan Magic Balm was born. LaVigne has since expanded to over 25 products, featuring sophisticated, premium, effective blends of ancient botanical ingredients like Sacha Inchi, Canadian Willowherb, and Himalayan Swertia Chirata, and top-rated anti-aging skincare ingredients such as Hyaluronic Acid, Vitamin C, Ferulic Acid, Niacinamide, and Bakuchiol.

Our biggest accomplishment to date has been celebrating 21 years in business, a testament to our commitment to delivering high-quality, natural skincare products. As we enter 2025 and embark on our 22nd year, we're more excited than ever to continue innovating and offering the best in natural skincare. We've built lasting relationships with our loyal customers and have expanded our impact in the clean beauty space, and we can't wait to share even more of what we have in store for the future!

33. Buck Naked Soap Company

Powered by: Rina Clarke​​​​​​​, President + Mater Formulator

Buck Naked was born out of necessity. When baby Elias, son of Buck Naked founder Rina, developed skin irritations from traditional baby products, she soon realized the need for a truly natural alternative. As necessity is the mother of all invention, the Chamomile & Calendula Soap was invented to help soothe the little guy’s skin. With this creation, Rina discovered her passion of formulating skin care products using the purest of ingredients. Since inception, she’s introduced a full line of all-natural, vegan, handcrafted skin care products. Buck Naked is committed to being chemical-free, using only pure, natural ingredients. On this, the brand is unwavering. Only natural, vegan and sustainable goodness goes into every product.

Our biggest accomplishment is staying true to our values without compromise while creating sought-after products that our customers love, including our confectionary like - which includes our Cotton Candy Body Soufflé. From day one, we’ve prioritized sustainability, ethical sourcing, and natural ingredients, refusing to cut corners or greenwash. This unwavering commitment has allowed us to stand out in a competitive market and earn certifications from PETA, Leaping Bunny, and CertClean, proving that high-quality products can be both effective and planet-friendly.

34. SIMKHA Biocosmétiques

Powered by: Muriel Koucoï, Founder/CEO

SIMKHA Biocosmétiques was founded by Muriel Koucoï in 2021, driven by her desire to create a skincare brand that aligns with her values of sustainability, inclusivity, and clean beauty. As a medical biologist of Beninese origin, Muriel was inspired by her ancestral knowledge and her son Lorenzo’s struggle with sensitive skin. She saw a gap in the beauty industry for natural, vegan, and cruelty-free products free from harmful chemicals and endocrine disruptors. Combining her scientific expertise and Beninese heritage, she created SIMKHA to offer safe, effective skincare while promoting environmental sustainability, challenging the reliance on toxic ingredients in the beauty industry.

SIMKHA Biocosmétiques' biggest accomplishment to date is being recognized as a finalist for the prestigious *Prix Femmes d'Affaires du Québec* in the category of 'Entreprises engagées dans une économie plus inclusive,' winning the *Best Skincare of the Year* award at the BFBG Awards, and expanding product availability on Walmart.com. These milestones highlight the brand's commitment to inclusivity, sustainability, and ethical practices in the beauty industry. SIMKHA’s growth, fueled by its dedication to clean beauty and social responsibility, has positioned it as a leader in promoting healthier skincare alternatives. This recognition and expansion reinforce SIMKHA's mission to challenge industry norms and create lasting, positive change in both the beauty and business sectors.

35. bareLUXE Skincare

Powered by: Dr. Heather Smith​​​​​​​, Founder and CEO

bareLUXE™ Skincare was inspired by Dr. Heather Smith’s journey as a physician and mother during the pandemic, a time of immense personal and professional upheaval. Faced with the need to simplify self-care while balancing chaos at home and in the ICU, she turned to skincare as a creative outlet. Combining science with sustainability, Heather created bareLUXE™ to embody resilience, balance, and a commitment to reducing plastic waste through luxurious, eco-conscious skincare.

During a challenging family crisis, Heather decided to pause plans to expand bareLUXE™ into other skincare categories like toners, lotions, and cleansers. Instead, she focused entirely on perfecting oil serums, allowing her to streamline the brand while maintaining its dedication to quality. This specialization not only ensured the brand’s survival but also strengthened its position as a leader in the oil serum market, turning adversity into a defining moment of growth and resilience.

36. DALÚ Natural Skincare

Powered by: Lucija Kračun, CEO & Founder Master formulator MD

The journey of DALÚ Natural Skincare began in 2018 during a family holiday in Croatia, a cherished annual tradition. It was there that a close friend, a pharmacist, shared an inspiring revelation about Helichrysum italicum, commonly known as immortelle—a remarkable plant native to the Mediterranean, renowned for its regenerative and anti-aging properties. What started as casual experimentation quickly became a passion. Together, they began blending creams for personal use, but as friends sampled the creations, their enthusiasm sparked a deeper pursuit. By the end of that holiday, what had started as a simple pastime had transformed into the foundation of a skincare brand. In 2019, DALÚ’s founder combined her extensive medical, dermatological, and aesthetic expertise with natural, organic, cruelty-free, and vegan ingredients to launch the first collection of products. Her mission was clear: to create science-based biotechnological , effective skincare using natural ingredients while excluding harmful chemicals. Every product is dermatologically tested and backed by clinical studies conducted in internationally esteemed laboratories. Dalú is a completely sustainable luxury blue beauty powered brand. From the outset, DALÚ was more than just skincare; it embodied a commitment to sustainability, ethics, and integrity at every stage of production. The brand seamlessly merges scientific knowledge of skin with an understanding of medicinal plants, resulting in a collection of luxurious, natural skincare products that deliver proven results while respecting the planet. At DALÚ, the philosophy is simple yet profound: to provide an unparalleled natural skincare experience. The brand is rooted in the belief that the power of plants can revitalize and nourish every skin type. DALÚ produces premium, natural skincare that integrates the latest advancements in dermatology and biotechnology with the timeless wisdom of nature. Every advanced skin-enhancing formula is meticulously crafted with science and passion, proving that top-notch skincare can be achieved without compromising ethics or quality.

​​​​​​​In 2024, DALÚ Natural Skincare achieved a significant milestone with the launch of its sustainable luxury SPA line, designed specifically for hotel spas. This marked a pivotal expansion of the brand’s product portfolio, further solidifying its position in the skincare industry. That same year, DALÚ received two prestigious accolades: the European Natural Beauty Award in Stockholm and the title of Best Premium Skincare Brand in Central Europe. These awards are a testament to DALÚ’s unwavering commitment to its core principles—sustainability, premium quality, and scientifically proven effectiveness. They underscore the brand’s ability to seamlessly blend luxury and efficacy while maintaining a steadfast dedication to ethical and environmentally conscious practices. These accomplishments reinforce that DALÚ is not only on the right path but is also setting new standards in the world of natural and sustainable skincare.
 

These women-led brands are redefining clean beauty with their dedication to safer, more transparent, and innovative products. Their stories highlight the passion, resilience, and expertise driving independent beauty brands forward.

The 10th Clean Beauty Awards recognizes and amplifies the work of these founders and formulators, giving them a platform to showcase their achievements. By supporting these brands, you’re celebrating the creativity and commitment behind clean beauty. Follow their journey in the Clean Beauty Awards via Instagram @CertCleanInc!

Feeling inspired from all this girl power? You also might want to check out last year's list of top women-powered clean beauty brands to discover more brands you can support in the clean beauty space!