Shereen Sands grew up in The Bahamas on a large, generational property where snacks were plucked from fruit trees and her family grew their own food. The same trees that nourished their bodies provided the ingredients for natural skin and hair products they made themselves.
After moving to Canada, Sands wasn’t able to find a job in finance, her area of expertise, so she tried doing something else she was passionate about and started Lyla Naturals. “I founded Lyla Naturals on the principles of my childhood. Creating this brand was going back to my roots; creating simple and effective clean beauty products,” says Sands.
Why did you create Fresh Mint Beautiful Curls Creme? What need were you fulfilling?
My very first product was the Fresh Mint Beautiful Curls Creme. I created it for my daughter who has curly hair. She was just a toddler when her curls started to grow in. There were products on the market for curly hair, but I didn’t want to use chemical-based products on her hair. The purpose of my Fresh Mint Beautiful Curls Creme was to tame her frizz and control dryness, while also treating and strengthening her hair. Also, being able to share this creation with others who have curly hair was definitely a goal as I believe everyone should have access to clean beauty products.
Would you say this is your best-selling product? If not, what is and why?
The Fresh Mint Beautiful Curls Creme is Lyla Naturals’ best-selling product. It is a favourite with our customers. Some customers purchase up to seven units of this product at once. I think this is because people with curly hair relate to the difficulties of managing it and have fallen in love with this product. Customers have said that before discovering this curl creme, they straightened their hair because they found it to be their easiest option. Now, they are able to love and appreciate their curls.
What does being named as a Clean Beauty Award finalist mean to you?
Being named a finalist means everything to me. I am humbled by and appreciative of the attention that this product has received. I know that I have created something great, but the validation for me means a whole lot.
Why is being a clean beauty brand important?
I want to continue creating life-changing products. I want to share and have others experience all of the amazing benefits of tropical ingredients in beauty products. It really is something special and I can’t keep it to myself.
At the moment, I have quite a few products that are in the formulation stage that I think my customers would enjoy using as much as I’ve enjoyed creating them. I’m working on expanding both my hair and skincare line of products and also will be expanding into more retail stores.
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