The Official Winners of the 2025 Clean Beauty Awards

It's time to shine a light on the best in clean beauty! The highly-anticipated 10th Clean Beauty Awards has come to a close, and the winners are here. After a rigorous testing and judging process, these standout products emerged victorious in their respective categories.

But what sets them apart? These winners are formulated with safer ingredients that are kinder to your health, all while delivering noticeable results – as verified by an external judging panel of clean beauty advocates.

The Clean Beauty Awards is the largest awards programs of its kind in the clean beauty sector — on its 10th year, there have been over 156 brands, 339 product entries, and 98 judges. Now, let's meet the winners of all 21 categories!

Hair Wash

Winner: Small Wonder - Signature Shampoo

Small Wonder Signature Shampoo is a professional-grade, powder-to-lather hair care product that transforms into a creamy lather upon contact with water. This innovative shampoo is color-safe, sulfate-free, paraben-free, and cruelty-free, and features the proprietary SHINE37 compound to leave hair shiny and healthy. Housed in a patented, chic, and easy-to-use Wonder Bottle, this shampoo is TSA-friendly, refillable, and designed to prevent waste. Suitable for a variety of hair types, it cleanses, hydrates, and boosts hair volume and shine. Paired with the Signature Conditioner, a marula oil-based treatment, it deep conditions without weighing the hair down.

Hair Treatment

Winner: Kanuni Brown  - Avocado & Quinoa Protein Repair Conditioner Smoothie

This ultra-lightweight conditioner is designed to promote hair growth, improve curl definition, enhance shine, and lock in moisture, even for the driest hair. The pH-balanced formula helps detangle curls, allowing moisture to deeply penetrate each strand for complete curl restoration. Nourishing ingredients like avocado oil and hydrolyzed quinoa protein work together to combat breakage and dryness while enhancing curl definition that lasts long after rinsing. It can be used as a deep leave-in conditioning treatment or as a rinse-off conditioner after shampooing. Free from parabens and phthalates, this vegan, cruelty-free conditioner is ideal for rescuing and protecting natural, chemically-treated, or heat-styled hair.
 

Body Care

Winner: Wild Heart Essentials - whipped tallow balm

Wild Heart Essentials' Whipped Tallow Balm is a deeply nourishing moisturizer that delivers powerful hydration and healing. Rich in essential vitamins A, D, E, K, and B12, it penetrates the skin to repair and soothe. The balm contains omega 7s, 9s, and conjugated linoleic acid (CLA), providing natural anti-inflammatory benefits. With the added stearic acid, it improves skin flexibility and softness while treating dry, chapped, and sun-damaged skin. Ideal for eczema and other skin conditions, this simple, three-ingredient balm is safe for all ages and made with high-quality, 100% grass-fed tallow from locally raised, organically managed farms.
 

Body Scrub

Winner: Trillium Herbal Company Inc. - Body Polish

The Body Polish by Trillium Herbal Company is designed to restore and rejuvenate dry, ashy, dull, or cracked skin. It gently exfoliates with crystalline salt cubes while nourishing the dermal biome with aromatherapy, Vitamin E, and Vitamin C. Light lipids and silky phospholipids protect the skin, leaving it soft and smooth.
This luxurious treatment mobilizes lymph, stimulates circulation, and boosts mood. After use, the rich oils melt into the skin, creating a protective lipid bubble over newly hydrated skin. Free from petrochemical preservatives, synthetic fragrances, and sulfate surfactants, it offers a pure and indulgent skincare experience.
 

Body Wash

Winner: Scentuals Natural & Organic Skin Care  - Calming Lavender Bar Soap

The Calming Lavender Bar Soap by Scentuals Natural & Organic Skin Care combines the relaxing benefits of pure lavender essential oil with coconut and olive oils for a soothing and hydrating cleansing experience. Its gentle and nourishing formula makes it ideal for everyday use on all skin types.
 

Bath Soak

Winner: 39 Degrees - SLEEP WELL Natural Magnesium Mineral Bath Tonic

Immerse yourself in a peaceful and rejuvenating bath experience with this luxurious bath tonic. Infused with calming lavender, cedarwood, and chamomile, this formula promotes deep relaxation and helps ease you into a restful sleep. Packed with essential minerals like magnesium, chloride, potassium, and trace elements such as boron and silica, it mimics the benefits of a hot spring soak. The silky, milky water nourishes your skin with sunflower oil, enhancing moisture retention and offering gentle cleansing. Perfect for sensitive skin and those prone to eczema, this bath tonic provides a serene escape, leaving you feeling like you've just stepped out of a day spa.
 

Sun Care

Winner: Pevonia Natural Skincare - After-Sun Soothing Gel

The After-Sun Soothing Gel by Pevonia Natural Skincare is designed to immediately soothe sunburn and repair skin damage. Infused with Water Lily, Sodium Palmitoyl Proline, and Green Tea, this gel helps cool, calm, and revitalize the skin, visibly reducing temperature and redness. It can also be used after waxing or whenever skin becomes irritated.
 

Face Cream

Winner: Orpheus Skincare - Resurrection Bio-Shield Cream

The Resurrection Bio-Shield Cream by Orpheus Skincare is an intensive restoring treatment that repairs the skin barrier while shielding against moisture loss and pollution. Its rich texture melts into the skin, creating a breathable bio-shield that delivers an immediate dewy glow.
Formulated with the Orpheus Flower Cell Peptide Complex®, a blend of antioxidants, peptides, and botanical stem cells, the cream helps visibly firm the skin and reduce fine lines. Barrier-strengthening ingredients like organic chia seed oil, bio-ceramides, niacinamide, and Vitamin E lock in moisture and improve texture. The innovative formula also includes anionic polysaccharides and cacao extract to protect against pollution. Clinically proven to increase lipid protection from pollution-induced oxidation by 21% and enhance moisture retention by 42% for up to 7 days.
 

Face Serum

Winner: Shula - Glow Serum

The Glow Serum by Shula is formulated to enhance radiance while supporting skin concerns such as acne, redness, uneven tone, and signs of aging. It can be used alone or layered with a moisturizer for added hydration.
Crafted in small batches with all-natural ingredients, the serum offers a clean formulation free from hidden additives. Variations in color and texture may occur due to the nature of its handcrafted production.

Face Oil

Winner: PIPER LILY™ Skincare - Emerald Renewal Elixir

PIPER LILY™ Skincare's Emerald Renewal Elixir is a luxurious, multifunctional treatment designed to deliver 11 skincare benefits in one product. Infused with over 50+ active ingredients, this elixir works at both the surface and deeper layers of the skin. Its powerful formula combines dual phyto stem cell complexes, antioxidants, ceramides, and plant-derived phyto-retinol, providing targeted hydration and nourishment. The exclusive phyto-mineral concentrate features plant-based alkaloids like nuciferine, along with vibrationally structured emeralds and essential vitamins B, C, E, and K. Clinically tested and dermatologist-approved, this EcoCert Cosmos-approved product embodies sustainable luxury and offers a high-quality skincare experience. Perfect for those seeking an intentional, effective, and eco-conscious beauty routine.
 

Face Wash

Winner: Jessica Wellness Skincare - Cleansing Oil 20% Ultra-Nutrition

Jessica Wellness Skincare’s 20% Ultra-Nutrition Cleansing Oil is a nourishing and calming cleanser designed to remove makeup and impurities while hydrating the skin. This formula is rich in vitamins and antioxidants, providing deep hydration without stripping essential moisture. It balances oil production, leaving the skin soft and rejuvenated. Suitable for all skin types, including oily and acne-prone skin, it is non-comedogenic and works to gently dissolve impurities and unclog pores. With its luxurious texture, this cleansing oil enhances your skincare routine, promoting a healthier, more radiant complexion with each use.
 

Face Scrub

Winner: Seaflora Skincare - Refining Facial Polish

This gentle cream exfoliator features sea mud granules, perfectly sphered by the ebb and flow of the ocean, ensuring a delicate scrub that won’t rip or tear the skin. Rich in antioxidants, nourishing oils provide hydration for even the most sensitive skin, while organic kelp boosts skin vitality. The result is a dewy, glass-like complexion that radiates with health.
 

Face Mask

Winner: Dianne Caine Australia - Miracle Marine Mask

This award-winning, intensely revitalizing mask is packed with mineral-rich sea botanicals that deeply nourish and regenerate the skin. Bentonite and Aussie White Clay soothe and detoxify, helping to reduce blemishes and redness. Sea Fennel Extract, rich in minerals and vitamins A, C, and E, tones, conditions, and soothes the skin. Algae Extract provides instant hydration, stimulates collagen synthesis, and supports the renewal of tissue cells, leaving the complexion supple, soft, and glowing.
 

Toner/Mist

Winner: SeaSoaked Skin - /Restorative/ Marine Facial Mist

Revitalize your skin with SeaSoaked Skin's /Restorative/ Marine Facial Mist. This powerful blend of plant extracts and polysaccharides works to restore moisture, balance your skin’s natural pH, and provide a refreshing boost. With its antimicrobial and antibacterial properties, it gently plumps, tightens, and tones the skin, minimizing pores and smoothing fine lines. It also promotes collagen production, brightens dull skin, and aids in reducing hyper-pigmentation. A daily hydrating treatment for a rejuvenated, glowing complexion.
 

Eye Care

Winner: IMBIBE - Collagen Eyes



IMBIBE's Collagen Eyes is a powerful eye treatment designed to revitalize tired skin with its blend of hyaluronic acids and natural Bakuchiol, a retinol alternative. This multi-functional formula targets puffiness, fine lines, and dark circles while deeply hydrating the delicate skin around the eyes. Calendula, willow bark, and honeysuckle work together to reduce puffiness, while collagen peptides help regenerate cells for smoother, brighter, and lifted skin. In consumer trials, 97% reported reduced fine lines and wrinkles, 91% saw fewer crow's feet, 97% experienced brightening, and 99% noted improved hydration.

Lipstick

Winner: Denoir Cosmetics - Golden Hour

Golden Hour is a buildable, long-lasting lipstick with a creamy finish that provides a comfortable wear. The rich blend of oils ensures an easy glide onto the lips, offering a lightweight feel after application. From a natural look to a bold statement, this adaptable lipstick allows you to layer for a more intense allure, giving you control over your desired beauty.
 

Eye Colour

Winner: Zakiella - Sand Dunes Eyeshadow Palette

Zakiella Sand Dunes Eyeshadow Palette is inspired by the serene beauty of sun-kissed deserts, offering a range of rich, velvety mattes and shimmering metallics in warm, neutral tones. This palette includes soft beiges, sunlit ambers, and sultry browns, providing a versatile selection for both everyday looks and dramatic evening styles. Formulated with natural and organic ingredients, free from talc, PFAS, and microplastics, it delivers exceptional color payoff while supporting your values. The magnetic base allows you to replace empty pans, making it a sustainable and long-lasting beauty essential.
 

Lip Care

Winner: Whish Beauty - Tinted Lip Balm with Bakuchiol

Whish Beauty’s Tinted Lip Balm is infused with bakuchiol, a natural alternative to retinol that provides similar results without the harsh side effects. This lip balm soothes and hydrates while reducing the appearance of fine lines around the lips, helping to perfect the look of your pout. It offers just the right amount of shine—never sticky—and a hint of color for a perfect, sweetly enhanced pucker.
 

Nail Care

Winner: Greenmade goods  - Chamomile Cuticle Oil

Greenmade Goods' Chamomile Cuticle Oil is the perfect way to pamper your nails and cuticles with a delicate, fresh chamomile scent. Designed to be non-greasy, this cuticle oil quickly absorbs into your skin, leaving your hands nourished and hydrated without any oily residue. Packed with vegan oils like sweet almond, coconut, and vitamin E, it delivers immediate moisture and helps improve overall nail and cuticle health. Whether you're looking for a quick pick-me-up for dry cuticles or a nourishing treatment, this oil provides a soothing and effective solution. Plus, it's made in the USA!
 

Perfume

Winner: ROAN Fragrances - Porcelain Pulse

Porcelain Pulse by ROAN Fragrances is a captivating, poetic scent inspired by the warmth and charm of English tea parlors. This fragrance evokes the essence of cozy cottage core moments with its blend of fruity, earthy notes. It opens with the sweet freshness of carrot, rhubarb, and pear, which intertwines with an alluring mix of white florals, cozy tobacco, and Darjeeling black tea. A beautiful and unique fragrance that reminds you to indulge in the present moment, capturing the intimacy and connection of conversations. The perfect scent for those who appreciate complex, yet comforting aromas.
 

Odour Care

Winner: Hume Supernatural - fragrance free deodorant

This plant-derived deodorant features a powerful blend of prebiotics, probiotic ferments, and mineral-rich ingredients that work with your body to nourish the skin and support the skin microbiome. It effectively prevents odor before it forms, all without the use of fragrances, providing a natural and skin-friendly solution.

The excitement isn’t over yet — these first-placers, along with the finalists from each category, are offering limited-time only discounts and coupon codes to celebrate! Click here to unlock the Ultimate Clean Beauty Guide, which covers everything you need to know about the 2025 Clean Beauty Awards! You can also watch the Awards Ceremony here to discover the finalists per category, presented by our judging panel.