The Best Clean Face Washes of 2025: Effective Cleansing Without Compromise

Finding the perfect face wash might seem simple, but it's actually one of skincare's greatest challenges. A truly effective cleanser must remove makeup, sunscreen, and daily grime while maintaining skin barrier health – all without using sulfates or questionable preservatives. The rise of oil cleansers has added another dimension to this category, challenging traditional beliefs about what "clean" feels like.

An independent panel of clean beauty experts and advocates conducted a comprehensive evaluation of 27 clean face washes over three months. Each product was assessed not just for cleansing efficacy, but for its ability to maintain skin health and comfort across different skin types and conditions.

Understanding Modern Cleansing

Today's clean face washes fall into several distinct categories:

Oil Cleansers:

Based on the principle that "like dissolves like"
Excel at breaking down sunscreen and makeup
Rich in skin-nourishing oils
Best for:
- Dry or mature skin
- Heavy makeup wearers
- Double cleansing routines
- Winter skincare
- Sensitive skin prone to stripping

Oil-to-Milk Cleansers:

Transform with water
Combine benefits of oils and traditional cleansers
Often double as makeup removers
Best for:
- Combination skin
- Those new to oil cleansing
- Year-round use
- Travel (no separate makeup remover needed)

Gel Cleansers:

Oil-free formulations
Focus on gentle surfactants
Often incorporate botanical extracts
Best for:
- Oily or combination skin
- Hot weather
- Active lifestyles
- Second cleanse after oils

Cream Cleansers:

Emulsion-based formulas
Higher oil content
Emphasis on barrier support
Best for:
- Dry or sensitive skin
- Winter skincare
- Aging skin

The Oil Cleansing Revolution

The surge in oil-based cleansers represents a significant shift in clean beauty. Here's what you need to know:

How Oil Cleansing Works:

Oils dissolve oil-based impurities (makeup, sunscreen, sebum)
Plant oils provide nutrients and fatty acids
Gentle massage helps remove debris without stripping

Debunking the Myth: Oil Cleansers Are Not for Oily Skin

A common misconception among skincare enthusiasts is that oil cleansers are not suitable for oily or acne-prone skin. In fact, oil cleansing is highly effective for oily skin types. Here's why:

Dissolving Excess Oil: Oil-based cleansers attract and dissolve excess oils and sebum, which are common contributors to clogged pores and breakouts. This process helps balance the skin’s oil production rather than exacerbate it.
Gentle, Non-Stripping Formula: Unlike traditional foaming cleansers, which can strip the skin of natural oils and trigger an overproduction of oil, oil cleansers nourish and cleanse without disrupting the skin’s natural moisture barrier.
Hydration and Balance: Oils used in cleansing formulations – such as jojoba, tea tree, or grape seed oil – can help maintain the right balance of hydration, making them ideal even for oily skin that still needs proper moisture levels.

If you have oily skin, it's essential to find a gentle oil cleanser that is non-comedogenic (won't clog pores) and formulated specifically for your skin type. Don't shy away from oil-based cleansing – it can offer a more effective, balanced solution than you might expect.

Best Practices for Oil Cleansing:

Apply to dry skin with dry hands
Massage gently for 1-2 minutes
Use warm water to emulsify
Follow with second cleanser if needed (double cleansing)

Best for:

Those wearing heavy or waterproof makeup
Dry or dehydrated skin types
Anyone with compromised skin barriers
Mature skin needing extra nourishment

[Rest of previous sections including Evaluation Criteria and Top 5 remain the same]

Expert Tips for Choosing Your Cleanser Type

The panel recommends considering these factors when selecting a cleanser:

Climate Considerations:

Humid climate: Lighter gels or foams
Dry climate: Oils or creams
Seasonal changes: Switch between types as needed

Skin Conditions:

Acne: Non-comedogenic oils or gels
Rosacea: Gentle oils or creams
Mature skin: Nourishing oils or creams
Combination: Consider double cleansing

Lifestyle Factors:

Heavy makeup: Start with oils
Active lifestyle: Gel for post-workout
Minimal routine: All-in-one oil-to-milk
Travel: Multi-tasking formulas

The Top Face Wash Products

#1: Jessica Wellness Skincare - Cleansing Oil 20% Ultra-Nutrition - $42

Jessica Wellness Skincare’s 20% Ultra-Nutrition Cleansing Oil is a nourishing and calming cleanser designed to remove makeup and impurities while hydrating the skin. This formula is rich in vitamins and antioxidants, providing deep hydration without stripping essential moisture. It balances oil production, leaving the skin soft and rejuvenated. Suitable for all skin types, including oily and acne-prone skin, it is non-comedogenic and works to gently dissolve impurities and unclog pores. With its luxurious texture, this cleansing oil enhances your skincare routine, promoting a healthier, more radiant complexion with each use.

Expert Notes:

'I’ve been using this cleansing oil, and I must say, it has been a wonderful addition to my skincare routine. This oil-based cleanser is beautifully formulated with a concentrated 20% blend of natural hydrophilic vegetable oils and herb extracts, making it incredibly nourishing, effective, and gentle on the skin.
My Experience:
I love how it melts away even heavy makeup without stripping my skin. It works well on foundation, waterproof mascara, and long-wear lipsticks, leaving no residue behind.
The blend of Rice Bran, Castor, Grape Seed, Rosehip, Jojoba, and Extra Virgin Olive Oil gives my skin an instant boost of hydration and nutrients, making it feel soft and replenished.
I appreciate that it’s free from preservatives and helps maintain my skin’s natural sebum balance and pH level, which is great for keeping my skin healthy and radiant.
As someone with combination skin type, I find that it works beautifully, leaving my skin refreshed, not greasy. I can see how this would suit both dry and combination skin types." - Elena Gutorova, @kellsy2901

"Cleansing Oil 20% Ultra-Nutrition by Jessica Wellness Skincare is a very refined texture apart from other cleansers. It works well for age spots and true skin health and nourishment.

These organic botanicals and cruelty free ingredients are top shelf. Ricinoleic acid is known for its anti-inflammatory and moisturizing properties, which can help reduce skin irritation and promote wound healing. Including rosehip oil, Frankincense and Myrrh.

It’s a beautiful and chic good sized glass pump bottle." - Marie Karla, @healthandbeautycoach_

#2: IMBIBE - Melting Balm - $70

IMBIBE's Melting Balm is a luxurious hybrid cleanser that deeply cleanses without stripping or drying, leaving the skin buttery-soft and smooth. It combines precious fatty acids and activated phytonutrients to exfoliate, nourish, brighten, and moisturize. The spherical jojoba esters provide gentle exfoliation, clearing congestion and preventing acne-causing bacteria without irritation. Rich in seven precious oils like moringa, sweet almond, rosehip, and hemp, this balm lifts impurities while infusing the skin with essential vitamins and minerals, rejuvenating and treating the skin.

Expert Notes:

"This melting balm from Imbibe is as close to perfection as a skincare product can get! Seriously, it's clean, it melts on your skin, it cleans, and your skin will feel amazing. I can not recommend this enough. It's so good!" - Danielle Dudley, @d_dudley4

#3: Biomama Skincare - Awakening Cleanser - $54.29

Biomama Skincare's Awakening Cleanser is a botanically-rich, gentle cleanser formulated with natural AHAs to balance, purify, and exfoliate the skin without compromising the lipid barrier. Perfect for pregnancy and postpartum skin, this 100% naturally derived and 86% organic cleanser combines fruit acids and vitamin C to regulate natural oils, combat pigmentation, and neutralize bacteria that can lead to acne. With a refreshing citrus aroma, it invigorates the senses while providing a soothing, effective cleanse tailored to the unique needs of women during and after pregnancy.

Expert Notes:

"Loved this product! I love the glass container but would love to see the ingredients and instructions on the container as many throw away the box. Smells amazing" - Jennifer Cicci, @beautyinthegreen

"Even though this was made specifically to be pregnancy-safe, I really enjoyed using this cleanser. I have oily/combo, acne-prone skin, and I got really good out of this as it targets congestion and blemish prone skin. The hybrid oil and gel cleanser was really satisfying to use. It felt great against the skin. The ultimate clean cleanser." - Rossy Salazar, Rossy Salazar

#4: KAELEN HARWELL Organic Skincare Products - Refining Roman Chamomile Ylang Ylang Cleanser - $36

KAELEN HARWELL Organic Skincare's Refining Roman Chamomile Ylang Ylang Cleanser is a creamy, soothing cleanser designed for dry, sensitive, or dehydrated skin. The calming blend of Roman chamomile and ylang ylang helps to hydrate while soothing irritation and redness, making it ideal for those with rosacea. This gentle formula nurtures and balances the skin, providing a calming cleanse without stripping moisture.

Expert Notes:

"I was impressed by its gentle yet effective formula, which delivers a deep cleanse without stripping the skin.

The chamomile ingredient provides a soothing, calming effect, making it perfect for sensitive or irritated skin. The texture is lightweight and luxurious, lathering beautifully and leaving my skin feeling refreshed and nourished.

What I love most is how it refines and smooths my skin without any harsh ingredients. It effortlessly removes impurities, leaving behind a healthy glow. After consistent use, I noticed my complexion looking more even-toned and radiant." - Elena Gutorova, @kellsy2901

"I admire that Refining Roman Chamomile Ylang Ylang Cleanser helps people who need soothing things such as dry or sensitive skin. I had a highly notable difference in my skin texture. My skin was plump and glowing. All the things you want for your skin!

The organic ingredients are packed with calming effective ingredients such as Aloe, chamomile, vitamins, moisture, and essential oils

After testing I found it would make a large difference in these conditions and over time my skin would glow." - Marie Karla, @healthandbeautycoach_

#5: Trabun Apothecary - Balancing Cleansing Oil - $48

Trabun Apothecary's Balancing Cleansing Oil is a nutrient-packed formula designed to gently remove impurities and sunscreen without compromising the skin's natural moisture barrier. Infused with papaya, jojoba, and apricot oils, this cleansing oil helps to smooth and brighten the complexion, leaving the skin refreshed and nourished after each use.

Expert Notes:

"Trabun has truly mastered oil cleansing! no only was the packaging beautiful but the product has amazing slip and ingredients that target pigmentation and work for all skin types! product is truly amazing would use this in my professional services as and esthetician." - Yvana Thompson, @naturally.monet

"Their Balancing Cleansing Oil features nutrient-rich papaya seed oil, jojoba, and apricot oil. Papaya seed oil, with its enzyme papain, clears debris and dead cells while providing antibacterial and anti-inflammatory benefits. This luxurious formula removes impurities, sunscreen, and pollution while preserving the skin's natural moisture barrier.

So, what did I think? I'm a little obsessed with cleansing oils. So, this already had my attention from the get-go. The moment I used this, I knew I found another one to add to my collection. It removes impurities, light makeup, and sunscreen so easily. My skin felt smoother and has even looked brighter after using. I'm going to give a warning to those who don't like fragrance or are sensitive - this isn't subtle. It sticks around for a little bit.'

Overall, it's going in my cleansing oil rotation, and I'd give it a 4 out of 5 stars." - Danielle Dudley, @d_dudley4

#6: PN Artisan Luxury - Oxygenated Facial Cleanser with Babassu, Shea, Cocoa & Kaolin Clay - $48

PN Artisan Luxury's Oxygenated Facial Cleanser is a premium formula crafted with organic butters and oils, including Cocoa, Babassu, Shea, and Coconut, combined with Activated Oxygen and Kaolin Clay for a deeply nourishing and detoxifying cleanse. This luxurious cleanser gently removes impurities while providing anti-inflammatory, anti-aging, and healing benefits. The unique combination of unsaponified oils gives it a lotion-like texture, making it perfect for all skin types, including sensitive skin. Ideal for those looking for a natural, effective skincare solution with powerful therapeutic properties.

Expert Notes:

" What I Loved:

– Thanks to Kaolin Clay, this cleanser does a great job of removing impurities and refreshing the skin without making it feel overly dry.
- Nourishing Formula – The blend of Babassu, Shea, and Cocoa Butter provides a nice level of hydration, which helps keep my skin from feeling tight after cleansing.
- Leaves Skin Balanced – My skin feels soft and smooth, and the oxygenated formula gives it a nice revitalized glow after each use.

What Didn’t Work for Me:
• The bar foam texture wasn’t my favorite. While the cleanser itself is effective, I personally prefer a more creamy or liquid texture. The bar foam didn’t feel as luxurious or smooth on my skin, and I found it a bit harder to work with compared to other types of cleansers.
• Because of the texture, I felt like I needed to use more product than usual to get the desired level of cleansing." - Elena Gutorova, @kellsy2901

"I love the oxygen concept it was so easy to use and would recommend 9/10" - Jo Placencio, @joplacencio

"I didn't know what to expect of this product since it's very small and has minimal bells and whistles. but the use and effectiveness of the product is magical. I found myself picking this one up every single time ! I would love to work with you guys in the future." - Yvana Thompson, @naturally.monet

#7: Glo Melanin - Turmeric Soap - $14.95

Glo Melanin's Turmeric Soap is a luxurious, skin-brightening bar that combines the power of high-quality ingredients like Coconut Oil, Safflower Oil, Goat's Milk, Honey, Alpha Arbutin, and Turmeric. This soap works to cleanse, nourish, and brighten your skin, helping to target dark spots, acne, and uneven skin tone. Enhanced with Vitamin C, Vitamin E, and Lemongrass, it provides a natural glow while improving the appearance of discoloration. Suitable for both face and body, this soap is the perfect addition to any skincare routine for radiant, even-toned skin.

Expert Notes:

"Turmeric Soap by Glo Melanin won my heart and warmed my soul. Don’t be fooled by this humble bar, it provides cellular glow revealing polished and smooth skin. With brilliant superfood ingredients turmeric, Vitamins E, C, oat, honey, alpha arbutin, and sensual oils, lemongrass, and rosehip oil. It offers a flawless fusion of innovative ideas with ancient wisdom. I’ve been finding out the secret of tightening and plumping with these anti inflammatory ingredients. Each purchase supports water access in Uganda. Reaching for Glo Melanin is comforting, just suds up to quickly and effectively wash my face while enjoying the so fresh and clean scent. Thanks Glo Melanin!" - Marie Karla, @healthandbeautycoach_

"I personally am not a fan of bar soap. But It you love bar soaps this one is for you ! 7/10" - Jo Placencio, @joplacencio

"I like using this soap after I clean my skin as part of a double cleanse routine. I have been using it 2-3 times a week . I love how it leaves my skin so nice and bright." - Camellia Arjomand,@beauty_bycamellia

#8: Helena Lane Skincare - Chamomile & Mandarin Nourishing Cleanser - $28

Helena Lane Skincare's Chamomile & Mandarin Nourishing Cleanser is a super gentle cleansing balm that softens, soothes, and effectively removes dirt, makeup, and pollution. It works to balance and maintain the skin's protective barrier, making it ideal for sensitive and irritable skin. Chamomile and calendula provide calming relief, while jojoba oil helps regulate sebum production, balancing both dry and oily skin types. Infused with organic mandarin essential oil, this cleanser brightens the skin and uplifts your spirits with its refreshing citrus scent. Perfect for daily use, it leaves the skin feeling clean, refreshed, and nourished.

Expert Notes:

"The cleanser not only smelled amazing but it felt amazing on my skin. I loved the ease of use and the packaging was perfect giving all the vital information. The ingredients are clean and beneficial for for most skin types. Being extremely acne-prone, beeswax is one ingredient I shy away from so the Lavender and Lime would probably be great for me. I love the double use of a mask! Great job!" - Jennifer Cicci, @beautyinthegreen

"The scent feels like aromatherapy, and the therapeutic oil residue has got to be one of my favorite things because I don't need to use moisturizer after. It is by far one of the best cleansing balms I have ever tried, and it's truly a testament of how far clean beauty has come." - Rossy Salazar, @ayrgalaxy

#9: Trupure Organics - Regenerative Cleanser - $39.99

Trupure Organics' Regenerative Cleanser is a gentle yet effective formula designed to purify and rejuvenate the skin while maintaining its natural moisture balance. This cleanser effortlessly removes dirt, impurities, and makeup, leaving the skin feeling soft, refreshed, and hydrated. Ideal for all skin types, including sensitive and dry skin, it helps support the skin's natural barrier, promoting a smoother and more radiant complexion. For best results, apply morning and night by massaging gently into dampened skin and rinsing with lukewarm water. Perfect for anyone seeking a deep-cleaning yet soothing skincare solution.

Expert Notes:

"I genuinely have no criticisms of this product—it's simply wonderful. Every aspect of it feels thoughtfully designed. The packaging is hygienic and travel-friendly, making it incredibly convenient. The texture of the product is perfect. Although I consider it to be a mild cleanser or an oil cleanser that can be part of a double cleansing routine, it does an incredible job of keeping my dry skin hydrated. I truly feel that this is an excellent choice for anyone looking to repair and protect their skin barrier." - Rachel Perez, @rachel7leo

"I loved the packaging of this cleanser, as I had only seen creams/moisturizers come in packages like this one. It felt hygienic and the packaging also dispensed the perfect amount of product. My skin felt soft, refreshed, and I love the texture and consistency of the cleanser: it dispenses and feels like a cream that turns milky, with no foam or lather, that deeply cleanses without irritation or stripping/drying out my skin." - Rossy Salazar, @ayrgalaxy

#10: KM Herbals - Calendula Creme Cleanser - $42

KM Herbals' Calendula Creme Cleanser is a rich and nourishing formula designed to gently balance and hydrate the skin. Perfect for drier climates, this cleanser is a favorite for mature or damaged skin. Infused with Lavender Hydrosol, Calendula CO2, and Coconut Oil, it effectively cleanses while leaving the skin feeling calm, clean, and protected. This moisturizing cleanser is ideal for those seeking a gentle yet deeply hydrating skincare solution.

Expert Notes:

"I’ve been using this cream cleanser for a while now, and overall, I really enjoy how hydrating and gentle it is. It’s perfect for dry or sensitive skin, especially in colder months, and leaves my skin feeling soft, calm, and refreshed thanks to ingredients like Lavender Hydrosol, Calendula CO2, and Coconut Oil.
One thing I’ve noticed, though, is that while it’s great for removing makeup and nourishing the skin, it can feel a little rich and heavy, which might not be ideal if you’re prone to clogged pores. I find that following up with a toner or double cleansing helps keep my skin balanced.
If you have dry or mature skin, this could be a great addition to your routine! But if you’re acne-prone or have very oily skin, you may want to use it sparingly or as a hydrating second cleanse rather than a daily cleanser." - Elena Gutorova, @kellsy2901

"I really loved the texture of this cleanser. It felt really good on my face and cleaned effectively. While I'm not opposed to fragrances, I do want to point out that for all skin types to be able to enjoy this, the fragrance would need to be less than what it is. Those who are sensitive could break out from that. Overall, I really enjoyed this and want to continue using products from the brand." - Danielle Dudley, @d_dudley4

"Loved this creamy cleanser! I can tell they meticulously curated the ingredients in order to both hydrate and moisturize. very easy to use !" - Yvana Thompson,@naturally.monet

A cleanser doesn’t just remove dirt, it sets the foundation for everything else in your routine. The best clean face washes of 2025 proved that effective cleansing doesn’t have to mean harsh surfactants or compromised skin barriers. With innovations in oil-based, gel, and cream formulas, there’s now a cleanser for every skin type and routine.

But skincare doesn’t stop at the face—finding the right hair wash is just as important for maintaining scalp health and overall hair vitality. Next, we reviewed the best clean hair washes of 2025, identifying formulas that cleanse without stripping and support healthier hair from root to tip.

Follow us on Instagram (@CertCleanInc) for more clean beauty recommendations from this year’s judging panel. You can also subscribe to our newsletter and grab your free copy of the 2025 Clean Beauty Awards Ultimate Guide, a full rundown of this year’s top-performing products!