Made in the USA: 87 Clean Beauty Brands You Need to Know
From indie gems to established names, check out these must-try American clean beauty brands!With thousands of clean beauty brands emerging across the U.S., it’s easy to feel overwhelmed by the sheer number of choices. Some brands boast all-natural formulas, while others focus on biotech-powered ingredients—but how do you know which ones truly deliver results?
The 2025 Clean Beauty Awards aims to take the guesswork out of the equation. As part of the Awards, these US-based brands are being reviewed by a panel of industry experts, skincare specialists, and clean beauty advocates. Each product represented by these brands is rigorously tested, ensuring that only the most effective and well-loved products receive top recognition.
This year, a diverse range of American brands is competing for top honors, showcasing everything from dermatologist-approved skincare to sustainable cosmetics. If you’re on the hunt for standout products that are both safe and effective, these American clean beauty brands should be on your radar.
1. Hi-Desert Silba Soap
Location: Yucca Valley, California
Hi-Desert Silba specializes in hair care products designed specifically for thin and fine hair. Their shampoo and conditioner bars are expertly formulated with Rice Protein to enhance volume, softness, and shine. Providing their customers with natural, plastic-free and sustainable hair care solutions that benefit both their hair and scalp is their top priority. Hi-Desert Silba's products are certified cruelty-free by Leaping Bunny and vegan. They firmly believe that hair and skin care should elevate your well-being and leave you feeling rejuvenated.
2. Mamas Medicinals
Location: Ukiah, California
Mamas Medicinals is a botanical skincare company based in Northern California. Their products are crafted with natural, organic ingredients using traditional methods, including six-week-long herbal and oil infusions. Made in-house and packaged in sustainable glass, their process focuses on preserving the purity and potency of each ingredient.
3. Nuthatch Naturals
Location: Weston, Connecticut
About 15% of children in the US have severe dry skin, but parents are often at a loss for finding natural and clean moisturizers that their kids will use. Nuthatch Naturals offers clinically tested skin care that is clean and USDA certified 100% biobased. Its signature product is the Daily Soothing Lotion, and launching soon is the Everyday Face & Body Wash.
4. Meadow Bee
Location: Peacham, Vermont
Meadow Bee Deodorant is made from 8 plant-based, vegan ingredients, works all day, won't irritate sensitive skin or stain clothing. No white streaks get left behind on the outside of outfits and it prevents bra chafe. Meadow Bee comes in 5 delightfully scented essential oil blends and also unscented. One solid bar lasts 4 months and longer. The packaging is planet friendly, plastic free, infinitely recyclable and so pretty featuring solitary pollinators that you might want to re-purpose it.
5. Kaia Skin
Location: Forest Hills, New York
Kaia Skin is a holistic skincare brand rooted in Ayurvedic wisdom and inspired by rituals that nurture both skin and spirit. The brand focuses on creating clean, natural, and non-toxic products crafted with potent botanical ingredients and infused with reiki energy to promote balance and wellness. Committed to sustainability and mindful beauty, Kaia Skin offers simple, effective solutions designed to support overall skin health and well-being. Kaia Skin is located in Forest Hills, NY.
6. Mil Usos
Location: Santa Clarita, California
Mil Usos was founded by Becky, an active and athletic individual frustrated with multi-step skincare routines. Determined to create a simpler, more sustainable alternative, she developed multi-use products designed for people on the go. Each formula is waterless, fragrance-free, biodegradable, and highly concentrated to address multiple skin concerns at once. Mil Usos aims to reduce skincare consumption by offering high-performance, minimal-waste solutions that are easy to use and better for the planet. Founded in 2023, the brand is redefining skincare efficiency with dynamic, travel-friendly products that deliver maximum results with fewer steps.
7. Whish Beauty
Location: Scottsdale, Arizona
Aimee and Jesse Werner founded Whish Beauty in 2007 with the passion and belief that better ingredients are better for the skin. The company started with their Shave Cream, and their vision has evolved into a complete line of high performance skin care and body care products.
Whish's headquarters in Scottsdale, AZ consists of an in house research an development lab, compounding facilities, product filling and manufacturing facilities, and fulfillment warehouse, as well as their corporate offices. In house product development and manufacturing allows Whish to closely monitor the process during every stage, assuring the highest quality finished product.
Whish's goal is to enable consumers to make healthy, intelligent choices for their skin, and is dedicated to the discovery of unique natural ingredients that offer alternatives to legacy harsh actives.
Location: Hauppauge, New York
Inspired by the resilience and beauty of nature, Dessert Essence creates nourishing body, skin, and hair care products infused with the potency of desert botanicals. With a commitment to clean, effective formulas, the brand harnesses the power of natural ingredients to deliver products that not only enhance beauty but also uplift the senses.
9. PiperBlue
Location: Stansbury Park, Utah
PiperBlue is a hormone-friendly, high-performance makeup line created by Jamie after her recovery from stage IV chronic kidney disease. Frustrated by the lack of truly clean cosmetics, she developed a makeup line free of titanium dioxide and phenoxyethanol, using natural, organic, and wild-crafted ingredients that are third-party tested for purity. PiperBlue proves that beauty products can be both clean and high-performing, without compromise.
10. frecklefarm organics
Location: Ridgeland, South Carolina
frecklefarm organics blends high-performance skincare with spiritual alchemy, using organic, plant-based ingredients that enhance both skin health and inner well-being. Founded in Brooklyn in 2011 by Juliana, a pharmacist with over 20 years of experience, the brand infuses each product with essential oils designed to inspire creativity, confidence, and self-love. frecklefarm organics is more than skincare—it’s a holistic beauty ritual.
11. Earth & Halo
Location: Culver City, California
A leader in sustainability and clean beauty innovation, Earth & Halo is redefining modern skincare with high-performance vegan formulas. Known for award-winning products like the Blue Crystalline Face Serum and Apple of My Eye Eye & Lip Contour, the brand blends science with nature to deliver powerful, results-driven skincare while actively advocating for environmental and social change.
12. Natural AWA
Location: Pickerington, Ohio
Natural AWA is a clean, ethical, and sustainable skincare brand inspired by Africa’s best-kept beauty secrets. Dedicated to fair trade and community empowerment, the brand sources unique, sustainable ingredients to create products that celebrate natural beauty while improving the lives of women producers. Natural AWA is redefining skincare by blending tradition, sustainability, and modern innovation.
13. VOODOO Makeup
Location: Katy, Texas
“There’s clean beauty, and then there’s VOODOO Clean.” Founded by celebrity makeup artist Aimee Carr, VOODOO Makeup takes clean beauty to the next level by formulating makeup free from mycotoxins and allergens. With full transparency in ingredients, the brand challenges industry norms by proving that all-natural, chemical-free makeup can be both high-performing and deeply nourishing for the skin.
14. Yuka+Face
Location: Nashville, Tennessee
Founded in 2023, Yuka+Face is a holistic skincare brand that emphasizes beauty without compromise. Developed after years of research in the U.S. and France, the brand offers a curated line of 17 vegan and natural products designed to work independently or together. More than skincare, Yuka+Face promotes whole-health wellness, encouraging mindfulness, meditation, and slow beauty rituals for a deeper self-care experience.
15. Mad Ritual
Location: Seattle, Washington
Mad Ritual was founded in 2018 by Amy and Kate to offer a natural alternative for pain relief and recovery. Specializing in certified organic, vegan, and non-toxic CBD topicals, Mad Ritual’s Relief Rubs and Bath Bombs target inflammation, muscle soreness, and skin irritations without the side effects of NSAIDs. Rooted in self-care and wellness, the brand empowers users to embrace natural healing through high-quality hemp-derived formulas.
16. W.S. Badger Company, Inc
Location: Gilsum, New Hampshire
W.S. Badger Company is a small, family-owned business dedicated to crafting powerfully pure skincare products. Rooted in Gilsum, New Hampshire, Badger goes beyond skincare—advocating for family-friendly workplace policies, sustainability, and climate action. With a mission to create a healthier world, the brand blends high-quality, organic ingredients with a commitment to social and environmental responsibility.
17. Erbaviva
Location: Chatsworth, California
Since 1996, Erbaviva has been a pioneer in organic skincare, crafting USDA Organic-certified personal care products with transparency and integrity. Founded in Topanga Canyon, California, Erbaviva sets itself apart by prioritizing ethical ingredient sourcing and holistic wellness. As a certified B Corp, the brand upholds rigorous social and environmental standards, ensuring that every formulation meets the highest benchmarks for purity, safety, and sustainability.
Location: Belleair Bluffs, Florida
Founded by actress-turned-skincare-entrepreneur Denice Duff, in your face skincare was born from a personal journey of healing and a deep knowledge of natural remedies. Combining four generations of Italian skincare wisdom with insights from Hollywood makeup artists and dermatologists, Denice developed highly concentrated, results-driven formulations free from silicones, microplastics, and synthetic waxes. The brand prioritizes effectiveness and ingredient integrity over industry shortcuts, offering luxurious, all-natural skincare packaged in sustainable glass containers and shipped in recycled materials.
19. Nesa Botanicals
Location: Columbus, Georgia
Nesa Botanicals delivers dual-action skincare solutions designed for midlife skin concerns, particularly perimenopausal and menopausal needs. Their Bisabolol cleanser doubles as a soothing makeup remover, while their lip plumper acts as both a serum and a protective gloss. Committed to sustainability, Nesa Botanicals embraces waterless formulations, UV-protectant glass packaging, and reusable black containers. The brand’s dedication to purity extends to its ingredient choices—free from artificial colors and fragrances, ensuring gentle yet effective skincare.
20. Orpheus Skincare
Location: Hoboken, New Jersey
Founded by Sara Kyurkchieva in 2019, Orpheus Skincare redefines clean beauty with biotech-driven formulations designed for those who embrace late nights, long flights, and an on-the-go lifestyle. Inspired by the regenerative power of the Orpheus Flower, the brand’s signature Orpheus Flower Cell Peptide Complex® restores tired, stressed skin while strengthening its barrier against pollution. Orpheus Skincare bridges the gap between nature and science, delivering high-performance skincare that revitalizes and protects.
Location: Blairstown, New Jersey
Wild Heart Essentials crafts skincare rooted in traditional wisdom and sustainable sourcing. The brand’s signature tallow balm harnesses the power of grass-fed beef tallow—rich in vitamins A, D, E, and K—to deeply nourish and hydrate the skin. By partnering with regenerative farms and prioritizing locally sourced ingredients, Wild Heart Essentials stays committed to both skin health and ecological responsibility.
22. Corrective Skin
Location: New York, New York
Founded in 1986, Corrective Skin has built a reputation for scientifically backed, results-driven formulations. Over the years, the brand has evaluated thousands of faces—spanning generations—developing a deep understanding of skincare transformations. Trusted by aestheticians and loyal clients alike, Corrective Skin prioritizes high-performance products designed to deliver lasting, visible improvements. Their commitment to proven results continues to define the brand’s approach to skincare.
23. SENSITIVE SKIN
Location: Oldsmar, Florida
SENSITIVE SKIN was created for women seeking transformative skincare tailored to sensitive skin. The brand challenges the misconception that sensitive-skin formulations must be watered down, instead crafting high-performance products with 100% natural ingredients backed by scientific research. With rich textures, vibrant colors, and sensory delight, SENSITIVE SKIN provides an effective yet gentle approach to skincare, restoring confidence and joy for those struggling to find a solution.
24. Trillium Herbal Company Inc.
Location: Fish Creek, Wisconsin
A pioneer in natural and organic self-care, Trillium Herbal Company has been crafting skincare solutions since 1994. In 1999, the brand received one of the first USDA Organic Certifications for a skincare company, holding the seal for two decades. Trillium is best known for its groundbreaking Organic Body Polish—a three-in-one exfoliating, cleansing, and moisturizing treatment that set a new standard in the green cosmetics movement. With a commitment to purity and sustainability, Trillium continues to offer handcrafted, high-quality skincare that nourishes both the skin and the planet.
25. Revealu Skincare Inc
Location: San Clemente, California
REVEALU brings a fresh, innovative perspective to clean beauty with products designed to work "from the inside out." The brand’s skincare is powered by a proprietary blend of California spring water infused with six essential elements—Platinum, Gold, Silver, Copper, Zinc, and Magnesium—creating a unique ion exchange that hydrates, rejuvenates, and promotes skin healing. With a science-backed approach and a commitment to inclusivity, REVEALU offers clean, effective solutions for all skin types and tones.
26. Kanuni Brown
Location: West Bloomfield, Michigan
Kanuni Brown® is the first responder hair care brand created by a registered nurse to rescue and protect hair from damage using holistic and plant-powered solutions. Their high-quality formulations, made with naturally derived and organic ingredients, combine the best of nature and science to deliver visible results. Prioritizing sustainability, Kanuni Brown manufactures its products in the western United States using some of the cleanest water and solar power. With eco-friendly packaging, cruelty-free and vegan options, and a commitment to evidence-based solutions, Kanuni Brown nurtures beauty and well-being while fostering a healthier community.
27. LA SOL Collective
Location: Newport Beach, California
LĀ SOL Collective creates clean, mineral-based skincare products designed to protect both skin and the planet. Founded by two moms, Angela and Staci, who were frustrated by the toxic chemicals in traditional sunscreens, the brand offers a clear zinc sunscreen that blends seamlessly without a heavy white cast. Free from oxybenzone and other harmful ingredients, LĀ SOL’s formulations are reef-safe and environmentally friendly. With a mission to provide non-toxic sun protection for families, the brand brings a mom-approved, science-backed approach to skincare.
28. Trupure Organics
Location: Cleveland, Ohio
Trupure Organics was founded to create effective, plant-based skincare specifically for women over 50. Developed with scientists and chemists, their formulas harness the power of stem cells, bio-retinol, peptides, antioxidants, and botanical extracts—while avoiding harmful chemicals, dyes, parabens, GMOs, and synthetic fragrances. Their age-repair serums deeply hydrate, soothe inflammation, and firm and strengthen mature skin. With a focus on delivering radiant, healthy skin, Trupure Organics is a brand made by and for older women, championing a beauty industry that embraces aging gracefully.
29. LS.Topaz
Location: Roswell, Georgia
Inspired by the brilliance of gemstones, LS.Topaz creates skincare that is as multifaceted as beauty itself. Their age-defying formulas combine botanical extracts with advanced science to deliver deep hydration and essential nutrients to the skin. With a commitment to natural, high-performance skincare, LS.Topaz encourages customers to embrace a personalized ritual that enhances their skin’s radiance and vitality.
30. Solterra Tribe
Location: San Francisco, California
Solterra Tribe merges ancient Indian wellness traditions with modern biotech innovation to create sustainable, non-toxic skincare. Founded by Preema Sarkar, a former drug developer, the brand focuses on simple yet powerful formulations—starting with their signature Lip Bloom, a nutrient-dense balm made from just four clean ingredients. Solterra Tribe stands out with its commitment to sustainability, using dissolvable, zero-waste packaging that reduces environmental impact. By reimagining skincare with purity and purpose, Solterra Tribe offers a modern, mindful approach to beauty.
Location: Lynbrook, New York
Farmstead Apothecary is a woman-owned brand creating clean, plant-based skincare for all skin types, including sensitive skin and conditions like eczema and psoriasis. Their minimalist formulations, scented with real organic fruit, provide nourishment without unnecessary additives. With a dedication to sustainability, Farmstead Apothecary avoids plastic packaging, skips outer boxes, and ships products using eco-friendly materials. Thoughtfully crafted with both skin and the environment in mind, their skincare is as simple as it is effective.
Location: Rego Park, New York
The Winsome Apothecary blends time-tested home remedies with modern science to create small-batch, organic skincare. Founded in 2021, the brand is committed to sustainability—using raw, food-grade ingredients and low-impact packaging that can be repurposed. Beyond skincare, The Winsome Apothecary supports social causes such as domestic violence prevention and adult literacy, volunteering and donating to community organizations. Their philosophy is simple: skincare should be natural, sustainable, and socially conscious.
33. KAELEN HARWELL Organic Skincare Products
Location: Tucson, Arizona
Kaelen Harwell Organic Skincare was founded in 2015 on the principles of ecological responsibility and clean beauty. With minimal packaging—primarily amber glass for ingredient preservation—the brand provides spa-quality, non-toxic skincare for health-conscious consumers. Kaelen Harwell formulations use sustainable, organic ingredients, often inspired by culinary botanicals, to create an effective and aromatic skincare experience. Designed to be customizable, their products adapt to seasonal and individual skin needs, offering a holistic approach to skincare that evolves with you.
Location: Lehi, Utah
LifeVantage Corporation® is a leader in nutrigenomics, the science of using nutrition and naturally occurring compounds to optimize health. Their scientifically validated product line includes the Protandim® family, TrueScience® Liquid Collagen, and the MindBody GLP-1 System™, among others. With a focus on personalized health and wellness, LifeVantage works with individuals’ unique biology to activate and enhance their natural processes. Beyond innovation, the brand prioritizes sustainability, reducing packaging waste and using recyclable materials to support a healthier planet.
35. Living Earth Naturals
Location: Pocatello, Idaho
Living Earth Naturals, now owned by Beyond Health, stays true to the vision of Beyond Health's founder, Raymond Francis—an MIT-trained chemist who believed disease stems from cellular malfunction caused by toxicity. Women are exposed to hundreds of harmful chemicals daily, lingering in the body through personal care products. Living Earth Naturals is committed to eliminating these toxins with a full range of non-toxic beauty and personal care essentials, including facial serums, soaps, tooth powders, sunscreens, and bug repellents. The brand’s mission is to make a toxin-free lifestyle accessible while maintaining earth-friendly practices.
36. Jessica Wellness Skincare
Location: Naples, Florida
Jessica Wellness Skincare was founded by Jessica Lameda, a pilates instructor from Venezuela, after struggling to find safe and effective skincare. Despite living a healthy lifestyle, she faced skin issues and hair loss, leading her to uncover the harmful toxins in conventional beauty products. Determined to create a better alternative, Jessica teamed up with her sister, a chemical engineer, to develop high-quality, natural formulations that nourish and restore the skin. Focused on ingredient transparency and hormonal health, Jessica Wellness Skincare blends science and nature to create clean beauty solutions that truly perform.
37. This Is It. Beauty
Location: Santa Clarita, California
Founded in 2021, This Is It. Beauty is a wellness-driven skincare brand that merges nature and advanced science to create super-concentrated, high-performance formulas. Designed for all skin types and genders, the brand embraces a minimalist approach to skincare, offering multi-functional products that simplify routines without sacrificing results. Sustainability is at the core of their mission, with cutting-edge molecular distillation techniques ensuring the highest purity and potency of ingredients. This Is It. Beauty is redefining clean skincare with intelligent, results-driven formulations that deliver maximum impact in fewer steps.
38. Small Wonder
Location: Chicago, Illinois
Small Wonder is a professional-grade powder-to-lather hair care brand that transforms into a luxurious, creamy lather when activated with water. Their color-safe, sulfate-free, and paraben-free formulas feature the proprietary SHINE37 compound for healthy, shiny hair. Housed in the patented, refillable Wonder Bottle, their innovative packaging keeps the powder dry in the shower while dispensing like a traditional shampoo pump—making it chic, TSA-friendly, and sustainable. The brand’s hero product, the Signature Shampoo, is designed for all hair types, delivering volume, hydration, and shine, while the marula oil-based Signature Conditioner provides deep nourishment without weighing hair down. Based in Chicago and manufactured in California, Small Wonder is setting a new standard for "luxestainable" hair care.
39. Greentanica
Location: Doral, Florida
Founded in 2023, Greentanica is dedicated to creating solid skincare products that prioritize simplicity, sustainability, and effectiveness. With a focus on eliminating water waste and reducing packaging, the brand specializes in solid formulations, including moisturizers, firming body bars, vitamin C serums, night serums, and natural deodorants. Greentanica was born out of a desire to offer consumers a cleaner alternative to traditional water-based skincare, ensuring longer-lasting, eco-friendly products. By combining natural science with a commitment to minimal environmental impact, Greentanica is redefining sustainable skincare.
40. Peak Scents Plant Based Skincare
Location: Flagstaff, Arizona
Founded in 1993, Peak Scents is a woman-owned, plant-based skincare company with a deep-rooted commitment to clean, toxic-free, and cruelty-free beauty. At the heart of the brand is founder DeeAnn Tracy, a second-generation herbalist trained at the Southwest School of Botanical Medicine. Her expertise in botanical remedies, combined with her experiences as a Grand Canyon river guide, inspired her to develop skincare solutions that protect and nourish the skin in harsh conditions. Every Peak Scents product reflects DeeAnn’s passion for health and sustainability, offering effective, nature-powered formulas that prioritize both skin wellness and environmental responsibility.
41. Foria
Location: Boulder, ColoradoForia is a pioneering wellness brand creating organic solutions for intimate health, period care, and menopause support. Committed to clean ingredients and sustainability, Foria formulates plant-based products designed to enhance pleasure, comfort, and overall well-being. Their award-winning range is crafted to support women’s wellness at every stage of life, setting new standards in personal care with innovative, natural formulations.
42. Hume Supernatural
Location: Pacific Beach, California
Founded in 2020, Hume Supernatural is on a mission to create a new category of supernatural personal care products that replace harsh chemicals with clinically backed, plant-derived ingredients. Their breakthrough deodorant formula harnesses the power of prickly pear, aloe vera, and diatomaceous earth to strengthen skin and neutralize odor at its core—offering an innovative alternative to traditional natural deodorants. Hume also revolutionized body care with their Dry Body Oil, a waterless blend of nutrient-rich oils designed to restore the skin’s lipid layer for long-lasting hydration. Rooted in science and nature, Hume Supernatural is leading the way in high-performance, microbiome-supporting personal care.
43. PN Artisan Luxury
Location: Wingdale, New York
PN Artisan Luxury promotes a lifestyle choice rooted in clean ingredients and deep respect for nature. By utilizing innovative green chemistry and the age-old wisdom of artisanal methods, the brand creates potent yet natural and safe skincare solutions that heal and nourish the skin.
PN Artisan Luxury Skincare is meticulously formulated by a Medical Microbiologist/Biochemist and crafted in small batches in a strictly controlled environment in Hudson Valley, NY, using only organic, non-GMO, sustainably and ethically sourced ingredients. Premium quality butter, oils, botanicals, clays, natural salts, minerals, and essential oils are combined with respect to their synergistic action. The efficacy and healing powers of the ingredients are further enriched and optimized with Activated Oxygen. PN Artisan Luxury stands for 100% ingredient transparency and is proud to be vegan, eco-friendly, cruelty-free, and free of synthetic ingredients, nano-particles, by-products, preservatives, fillers, plastic, and aluminum.
44. 100% PURE
Location: San Jose, California
100% PURE™ embodies the purity and innovation of nature-driven beauty, having launched in California to champion the cleanest skincare, hair care, body care and cosmetics. Distinguished by its use of naturally derived fruit pigments and cutting-edge, environmentally responsible formulations, the brand is a pioneer in the non-toxic beauty space. Operating under a mission to nurture health and sustainability, 100% PURE™ offers a range of products that stand out for their ethical sourcing and absence of harmful additives. This commitment not only highlights their dedication to wellness but also sets them apart in a crowded market of natural beauty claims.
45. Dr Orga
Location: La Jolla, California
Dr Orga is a vegan cruelty-free skincare brand that is formulated with only pure, simple, natural, and skin-friendly ingredients. Dr Orga's headquarter is in Seoul, Korea, and was founded by cosmetics experts who have launched and distributed numerous products for over 20 years. Dr Orga started in 2013 with a belief in Mother Nature's healing power and considers the greatest value to creating sustainable products for the next generation. Dr Orga's goal is to create sustainable products that minimize the impact on nature and animals after using raw materials from the earth, clean nature, and products using them.
46. Lux Care Brands
Location: Arroyo Grande, California
Lux Care Brands was founded in Santa Barbara, CA in January 2024 by a chef, a caregiver and, an artist to create chef-inspired, artisan-crafted skin care products. Featuring 100% natural ingredients, each product is formulated to care for specific skin care needs. Inspired by a variety of family members’ skin needs and types (from teenage acne care to surf and sailing to aging-skin care), LCB’s products are curated for “every body”. By blending ingredients from around the world - sourced from both the land and the sea - Lux Care Brands' products offer unique and creative blends that address many skin types and skin care needs.
47. Nu Skin
Location: Provo, Utah
The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company’s products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.
48. Rosemira Organics
Location: Sebastopol, California
Rosemira Organics is a small woman-owned business that produces the best of what skincare has to offer, making honest products with integrity. No smoke and mirrors, no additives or chemicals, only formulations with natural, organic, clean, and effective ingredients. In the 1980's, desperate for an organic skincare product that would treat her sensitive, dry and red skin, Dr. Mira Herman formulated her first face moisturizer in her kitchen. It worked!... and friends, then clients, all wanted it. 40 years later, based out of Sebastopol, California, Dr. Mira Herman continues to maintain her original goal: to create trust-worthy natural and organic skincare that works.
49. Pevonia Natural Skincare
Location: Daytona Beach, Florida
Pevonia is a trusted brand of professional estheticians offering natural skincare solutions that moisturize, repair, and revitalize the skin. Committed to sustainability and never tests on animals while offering a range of vegan and pregnancy-safe products. Their manufacturing and delivery systems produce clinically proven results while promoting self-care and preserving the planet's environment.
50. SeaSoaked Skin
Location: Edmonds, Washington
SeaSoaked Skin is a form of Thalassotherapy, the therapeutic union of marine algae and mineral salts. We use sustainable and ethically sourced ingredients by carefully selecting farmers and growers whose practices benefit the earth instead of depleting resources. We are proud to use certified organic and sustainably harvested Alaskan sea kelp, unrefined, cold-pressed botanical oils, extracts and pacific sea salt to create skincare and bath care goods for both women and men.
51. Lemongrass Spa Products
Location: Targon Springs, Florida
Lemongrass Spa was founded in 2002 by Heidi and Bryan Leist following the birth of their first child. During her pregnancy, Heidi had become an avid label reader and was determined to educate herself about healthier alternatives to typical chemical-filled personal care products. Armed with this knowledge, she began making her own skincare and body care in small batches — clean, healthy, and handcrafted products that people could use without worry. Today, after more than 20 years as a trusted, original source of clean beauty, Lemongrass Spa is a debt-free, privately owned company, headquartered in Tarpon Springs, Florida. Consumers value Lemongrass Spa’s commitment to offering quality effective products with over 300 SKUs spanning across head-to-toe categories for the entire family including sunscreen, skincare, hair care, body care, and makeup — all products being gluten free and cruelty free, with many being vegan. In addition to offering clean, beneficial products, Lemongrass Spa prioritizes giving back with long running annual campaigns for Feeding America, breast cancer prevention and Operation Freedom Feet – Freedom Feet is their longest running campaign providing foot care kits to US military members for over 16 years.
52. Denoir Cosmetics
Location: Oakland, California
Denoir Cosmetics is a clean, vegan, and cruelty-free lipstick brand that blends rich color with nourishing ingredients. Designed to complement a spectrum of skin tones, its lipsticks offer a buildable, long-lasting formula with a smooth crème finish. Infused with a luxurious blend of oils, each shade glides on effortlessly, providing a lightweight yet vibrant wear.
Rooted in thoughtful design and inclusivity, the brand’s name—Denoir, meaning “of black” in French—honors the creative force behind it: a Black woman committed to formulating high-quality, universally flattering shades. With a dedication to clean ingredients and strict beauty standards, Denoir Cosmetics delivers bold, beautiful lip color without compromise.
53. Morrocco Method Int'l
Location: Paso Robles, California
Originally developed over the course of forty years of global travel, research, and salon experience by founder and CEO Anthony Morrocco, Morrocco Method officially went public in 2002 as the world's first truly all-natural hair care company. Today, his range of pure, raw hair and body care products are still handcrafted in small batches in southern California without harsh, synthetic chemicals. Morrocco Method's emphasis on transparency and responsibly-sourced, wild-crafted ingredients reflects a dedication to using the purest, minimally processed components in their formulations, making their products popular among those seeking holistic alternatives for hair and body care needs.
54. IERIAS NAMA SKIN & SPIRIT
Location: New York, New York
Introducing IERIAS NAMA, a pioneering, holistic, and sensorial skincare and wellness brand that embodies the essence of the clean beauty movement.
Combining the power of nature’s most nutrient sense botanicals—like adaptogen superfruits, algae proteins, and gemstones—with cutting-edge mood-boosting science, IERIAS NAMA delivers high-performance results for both skin and spirit.
Each product is crafted in Greece using Ecocert ingredients, free from toxic chemicals, and fully vegan, cruelty-free, and sustainable. Female-owned and inspired by the beauty of Greek nature, IERIAS NAMA's mission is to unveil the radiant glow that comes from a happy, balanced heart.
55. Lendava Skincare
Location: Miami, Florida
Lendava is dedicated to revolutionizing skincare with a minimalist approach, optimizing skin function through meticulously engineered formulas. The brand focuses on using evidence-based actives and bio-tech ingredients to deliver effective, no-compromise skincare solutions. Lendava aims to simplify daily routines by offering concentrated products that provide everything the skin needs to maintain its healthiest state. Committed to sustainability, Lendava employs refillable packaging and consciously-sourced ingredients, striving to minimize its environmental footprint while ensuring an enjoyable skincare experience.
56. Shula
Location: Gig Harbor, Washington
Shula is more than just natural skincare—it’s a philosophy of well-being rooted in the healing power of nature. Born from a family’s deep connection to the earth and a desire for a more holistic approach to health, Shula harnesses the properties of plants to create truly natural, effective, and beautifully crafted products.
The name Shula, meaning “peace” or “wholeness,” is inspired by the Shulammite woman from the Song of Solomon, reflecting the brand’s mission to restore harmony and connection to the body. With a commitment to purity and purpose, Shula offers skincare that nurtures both skin and soul.
57. IOKA Skin+Science
Location: Newton, Massachusetts
IOKA Skin+Science is a brand that merges natural ingredients with advanced technology. Founder Olga Goldberger, a molecular biologist, developed a unique liposomal delivery system that allows highly active ingredients to penetrate deeply into the skin. Unlike other skincare products, IOKA doesn't use emulsifiers, which can cause skin damage and irritation. Instead, the brand uses natural soy or sunflower-derived phospholipids to create effective, gentle, and luxurious formulas.
58. Balcony Botanicals
Location: Hotchkiss, Colorado
Balcony Botanicals is a lavender farm and body care brand located high in the Rocky Mountains of Colorado. The lavender is raised at an altitude of over 7,000 feet, hand picked and distilled with Rocky Mountain spring water making the small batch essential oil exceptional. With this essential oil and all natural, sustainably sourced ingredients, Balcony Botanicals creates luxurious body care products that are specifically formulated for Colorado's dry climate. In a state where the sun shines 300 days of the year, the skin takes a beating and loses needed moisture year round. Balcony Botanicals products soothe dry skin and replace that lost moisture without adding any harmful ingredients. Balcony Botanicals would not be here today if it weren't for the founders' commitment to sustainability both in their farming practices and compostable packaging, as they refused to build a brand if it meant putting more unnecessary plastic bottles and tubes into the world.
59. Thicc Organics
Location: San Francisco, CA
Founder Mikey Chang started researching natural, organic ingredients for hair growth after losing hair in 2020 during the COVID-19 global shutdowns. Doctors' visits and other brands were not working to regrow hair, so Mikey decided to create Thicc Oil, an all-natural hair growth oil. The essential oils and ingredients used in the hair growth oil are clinically studied and proven to have lasting results. Using 8 clinically proven, organic ingredients the potent, follicle-stimulating and DHT-blocking formula has now helped over 50,000 consumers in their hair loss journey. The brand ensures a nutrient-dense product for its customers with its sustainably hand-blended and bottled process in California. Mikey’s inspiration behind Thicc Organics was to create a product to help everyone who may be experiencing hair loss or for those looking to have fuller, thicker hair.
60. My Joy Beauty
Location: Plano, Texas
My Joy Beauty is a vibrant beauty brand dedicated to celebrating and enhancing natural beauty with a joyful spirit. Offering a diverse range of skincare products the brand focuses on inclusivity and empowerment, using high-quality, often cruelty-free ingredients. Their products and packaging are designed to inspire and uplift, reflecting a commitment to ethical practices and sustainability. With a strong emphasis on community engagement and exceptional customer service, My Joy Beauty invites individuals to embrace their unique beauty and find delight in their self-care routines. My Joy Beauty stands out by focusing on enhancing natural beauty with a joyful and empowering approach.
61. Greenmade goods
Location: Nashville, Tennessee
Greenmade goods is a small, Nashville, TN-based skincare company that has been dedicated to making all-natural nail care, beauty tools, hair tonics, and serums since 2021. Inspired by the Clean Living Movement, Greenmade goods has been creating skincare made from ingredients you can trust and offers 100% ingredient transparency- listing every ingredient in every product right on their website. Greenmade goods also touts a Made Green + Clean Guarantee, promising to offer sustainably sourced, all-natural products with minimal, mindful packaging at the forefront of their thought process.
62. Dr. Alkaitis Organics
Location: West Sacramento, California
Dr. Alkaitis Organics, founded in 1996 by Dr. Saulius Alkaitis, is dedicated to creating organic, edible ingredient-based skincare products. With a philosophy of "if you can't eat it, don't put it on your skin," Dr. Alkaitis offers a range of raw, living, therapeutic products free from synthetics, fragrances, and toxic preservatives. With Trish Alkaitis at the head of the company, she continues the legacy of its founder, maintaining a small-batch production lab in West Sacramento, California. Dr. Alkaitis has pioneered clean beauty, and today, the brand remains committed to health, wellness, and sustainability.
63. Caraline Skincare
Location: Boulder, Colorado
Caraline Skincare is a brand dedicated to redefining beauty for women over 50. Rather than focusing on damage control, Caraline embraces skincare as an act of self-care—celebrating inner beauty, confidence, and self-assuredness. Crafted with clean, organic, cruelty-free, and plant-based ingredients, each product is designed to nourish and support the unique needs of mature skin.
With a blend of nutrient-rich botanicals, plant antioxidants, natural humectants, and omega fatty acids, Caraline’s formulations hydrate, soothe, and protect skin with a story to tell. Launched in 2023, Caraline Skincare is based in Boulder, CO, and offers products that help women embrace their natural beauty at every age.
64. Natana Naturals
Location: Colorado Springs, Colorado
Natana Naturals is a family-owned brand dedicated to creating natural, anti-aging skincare and makeup using effective, safe ingredients. Founded in 2018, the company is based in Colorado Springs, Colorado.
Specializing in elegant, easy-to-use skincare solutions, Natana Naturals focuses on delivering the most effective anti-aging products without harmful additives or fillers. Each product is formulated with the maximum amount of active ingredients in their purest forms, ensuring optimal absorbency and efficacy.
Natana Naturals stands out by providing skincare solutions that prioritize both effectiveness and purity, making it a trusted choice for those looking to fight the signs of aging naturally.
65. Bona Dea Naturals
Location: Raleigh, North Carolina
Bona Dea Naturals offers products formulated to support and promote women's health using natural ingredients and traditional healing compounds.
The company’s flagship product, Bona Dea Naturals Feminine Spray, was born out of the founder’s personal quest to find a natural, effective treatment option for feminine issues, based in science. Based on both personal experience, as well as feedback from clients and customers, Bona Dea Naturals is driven to offer women with helpful solutions, free from chemicals or other synthetic ingredients.
Based in Raleigh, North Carolina, Bona Dea Naturals was founded in March 2016, and Bona Dea Naturals Feminine Spray launched September 2017.
66. Bitty Balm
Location: Highland Park, Illinois
Bitty Balm is a single makeup balm for eyes, lips, and lids that is free of added synthetic and lake dyes. Providing excellent color and shine and formulated with ingredients that are extremely clean and high quality, Bitty Balm is one of the only completely dye free cosmetic lines available. Bitty Balm is female founded, owned, and formulated in the Chicagoland area and has gone from concept to market, paving the way as a clean beauty brand to watch out for in less than 7 months. Bitty Balm's founder is a mom, author, illustrator, teacher, and innovator. She saw a hole in the market for a multi-purpose dye free balm and wanted to create a better balm for her and her daughters. Bitty Balm stands out for its affordable price point, while maintaining top notch whole, natural ingredients in every balm giving customers a luxurious, yet non-toxic experience.
67. Kuumba Made
Location: Tucson, Arizona
Kuumba Made is rooted in a deep respect for nature, community, and well-being. Based in Tucson, Arizona, the brand is dedicated to sourcing the highest quality ingredients to create products that heal and bring joy.
With a mission to leave people and the planet more beautiful, happier, and healthier, Kuumba Made crafts its offerings from the gifts of Mother Earth. Each product reflects a commitment to sustainability, integrity, and the transformative power of natural ingredients.
68. KM Herbals
Location: Dillon Beach, California
Founded in 1992 by Master Herbalist Kim Manley, KM Herbals specializes in luxury skincare and aromatherapy products that are produced from organic and wildcrafted botanicals. Kim Manley’s desire to create gentle, soothing products, free from harsh chemicals, was inspired by the arrival of her daughter, Bonnie Rose. Based in Dillon Beach, California, KM Herbals hand-harvests ingredients from its permaculture garden to create artisanal products. KM Herbals is committed to sustainability, holistic wellness, quality, freshness, and the therapeutic benefits of natural ingredients. Kim Manley’s pioneering vision to prioritize both wellness as a way of life, and embrace authentic beauty from the inside out, continues to guide the brand's ethos.
69. SeneGence
Location: Sapulpa, Oklahoma
Founded in 1999 by Joni Rogers-Kante, SeneGence revolutionized the beauty industry with its debut of LipSense®, the first long-lasting, smudge-proof liquid lip color. SeneGence has since expanded to offer a comprehensive line of long-lasting, anti-aging cosmetics and skincare products, all featuring their unique proprietary SenePlex+®. Infused with orchid stem cells, this complex is clinically proven to combat signs of aging, visibly transforming the complexion, promoting a luminous, hydrated, and smoother appearance for a radiant and healthy-looking skin complexion. Committed to clean beauty, SeneGence formulations adhere to the strictest EU cosmetic standards, banning over 1,450 harmful chemicals, and are free from animal by-products. Celebrating a milestone 25th anniversary, SeneGence continues to innovate with a diverse portfolio of more than 300 clean beauty products.
70. Grace | Rae Skincare
Location: Norwalk, Iowa
Grace | Rae Skincare is more than just a skincare brand; it embodies a vision inspired by the founder's two daughters, Noella Grace and Adeline Rae, who have been her motivation from the start. The joy of sharing moments like applying face masks together has instilled in them the value of self-care and the use of safe, effective ingredients. Established in April 2024, Grace | Rae Skincare operates on the principle that inner beauty is as important as outer beauty and that self-care is the cornerstone of self-love. The brand simplifies skincare by offering multi-beneficial products with high-quality ingredients, designed to deliver genuine results without the complexity. Based in the heart of the Midwest, Grace | Rae emphasizes community and trust, leveraging its esthetician background to inspire through ingredient integrity and exceptional quality.
71. Finally All Natural
Location: Woodland, California
Finally All Natural is redefining purity in natural skincare by selecting natural ingredients that are only manufactured without alcohol, chemicals, or fillers. The next step in their formulation process is to include only the natural ingredients that are scientifically proven in published studies to provide benefits without clogging pores or causing irritation. Their guidelines exclude common irritants such as essential oils, fragrances, coconut oil, and glycerin. Finally All Natural offers a free service to clients to analyze skincare product labels, helping them make informed choices for their families with overall health being the key purpose. Their eco-friendly approach includes sustainable packaging and partnerships with organizations like Clean Hub to address waste issues in different parts of the world. Finally All Natural's Revitalizing Face Oil is patent-pending and has proven results that can be seen in their gallery, vegan, organic, and truly for every skin type.
72. Trabun Apothecary
Location: Wellington, Florida
Inspired by the indigenous Mapuche word Trabun, meaning "a place of encounter," Trabun Apothecary is a celebration of self-care rooted in Latin America's rich biodiversity. The brand is dedicated to creating transformative clean beauty products that weave moments of self-love into everyday rituals.
Each formulation is meticulously crafted with high-quality ingredients, embodying the harmony between nature and personal well-being. Trabun Apothecary is more than skincare—it’s an invitation to reconnect with yourself through the power of clean, conscious beauty.
73. Earth Ahead
Location: New York, New York
Earth Ahead is your ultimate destination for effortless eco living without compromising on quality or style. Earth Ahead brand was born out of passion for making zero-waste lifestyle accessible to all. Their mission is to offer natural, eco-friendly products that align with your values while positively impacting our planet. Every product they offer is gentle on the Earth and safe for you and your family.
74. Glo Melanin
Location: Norcross, Georgia
Established in Atlanta in 2021, black owned skincare brand that's been making 100% natural products for women of color.
Definitely big pharma is focused on commercial part without thinking about needs that black skin needs so that's how Glo Melanin was created, with a goal of helping with skincare needs of people of color, and in a same way giving back to black community through donation and charity.
75. Meaux Co.
Location: Rochester, New York
Founded by estheticians, Meaux Co. is a family-owned skincare brand dedicated to blending science and nature in handcrafted, small-batch formulations. Designed for both professionals and clients, Meaux Co. delivers plant-based, professional-grade skincare solutions free from synthetics and animal testing.
With a strong commitment to eco-friendly packaging and education, the brand empowers individuals to achieve healthier skin through corrective, high-performance skincare rooted in clean, conscious ingredients.
76. ROAN Fragrances
Location: New York, New York
ROAN Fragrances is a New York based fragrance brand designed for the modern-day nomad. Inspired by serene places around the world, their everyday scents hero calm invigorating tea notes to provide a feeling of zen, oasis and connectedness in a fast-paced lifestyle. The brand strongly believes in greater ingredient transparency in the fragrance space, and is transparent about all ingredients within its own fragrance formula, even those considered proprietary. The brand is AAPI female owned and all scents are thoughtfully crafted to be clean, vegan, and cruelty-free.
77. Humble Botanics
Location : Downers Grove, Illinois
Humble Botanics is a mother+daughter run company shaking up the industry with the belief that clean and purposeful body care shouldn't be so hard to find. Their bath products are unique and comprised without the use of synthetic dyes and fragrances, instead with ingredients like kaolin clay, organic essential oils, and other botanical ingredients. Humble Botanics is carried in retailers of all sizes including Uncommon Goods, Whole Foods, and Anthropologie. Their mission is to also spread happiness to their community, donating a portion of profits to Lydia Home Chicago, a safe haven for children that is close to their home and hearts.
78. Sans Savon
Location: Irvington, New York
Launched in April 2024, Sans Savon is the first brand to offer non-foaming, oil-based cleansers for the hands and body.
Founders Eli & Erica Halliwell pioneered soap-free cleansing in their former roles at Hairstory, and after purchasing a home in the beautiful region of Charlevoix, Canada, they were inspired to create Sans Savon; products that respect the delicate balance of ourselves and the world we live in.
Sans Savon was born from the belief that we can clean our skin thoroughly, while keeping our body’s natural protective barrier and microbiome intact. The brand’s better-than-soap cleansers effectively lift away dirt, sweat and germs, leaving skin healthy, balanced and protected.
Unlike soap, Sans Savon’s formulas are made from plant-based esters and fatty alcohols that won't strip away skin's protective lipid barrier and have a pH aligned with our skin's. Each formula also includes a naturally derived antimicrobial system that removes 99.9% of dangerous germs and invasive bacteria. Meanwhile, prebiotics feed our skin’s microbiome which helps defend against bacteria that can enter when the skin’s microbiome is stripped away (by the use of traditional soap). Upcycled humectants bind water to skin to ensure skin feels soft, hydrated & comfortable.
79. Kayumanggi Skincare
Location: Lake Stevens, Washington
Kayumanggi Skincare (formerly Wicks & Bath Co), founded in March 2021 by Rick and Celyn in Lake Stevens, WA, is an artisanal brand rooted in Filipino heritage and a commitment to sustainability. Majority-owned by Celyn, a first-generation Filipino immigrant, the company specializes in premium hand-poured candles, artisanal bath products, and natural skincare, all made in small batches. Kayumanggi Skincare stands out for its dedication to using ethically sourced, organic ingredients and fully recyclable packaging. Beyond creating luxurious products, the brand partners with environmental and community-focused organizations, embodying a deep respect for nature and social responsibility.
80. URB APOTHECARY
Location: Sacramento, California
At the heart of URB APOTHECARY is a commitment to sourcing the finest ingredients as locally, organically, and ethically as possible. They proudly partner with small herb farms across the US and where they are based in Northern California, ensuring that their products are not only of the highest quality but also support sustainable, community-driven agriculture. URB APOTHECARY is also dedicated to minimizing environmental impact, using innovative, eco-friendly packaging solutions like biodegradable bath salt packets and aluminum-plastic blend pumps. Every detail, from our cardboard tint tubes to our plastic-free outer cartons, reflects our mission to deliver exceptional products with a conscience.
81. Blessed Bananas
Location: Saint Cloud, Florida
Blessed Bananas is an innovative hair care brand located in Central Florida. Founded by Nadine Ramos in October of 2022, Blessed Bananas was crafted with a passion for enhancing scalp health. All Blessed Bananas products are meticulously crafted with 100% pure banana oil extracted straight from the peel.
Blessed Bananas goal is to seek out ingredients found within nature to not only restore healthy hair and soothe irritated scalps, but also heal conditions like dandruff and Psoriasis.
Nadine joined forces with her sister Taina, the current VP of Blessed Bananas who brings her background in nursing and health which fuels the company's passion for its holistic approach. Blessed Bananas highlights that healthy hair starts with a healthy scalp, and that the scalp is an extension of the face. That is why Blessed Bananas hair and scalp bonding serum is made with only three, skin grade ingredients, that heals hair from the inside out.
82. Just Ingredients
Location: Orem, Utah
Just Ingredients, founded in 2019 by Karalynne Call in Orem, Utah, offers a range of clean and safe health and beauty products. The brand was born from Karalynne's personal health journey, which began nearly 15 years ago as she battled suicidal depression. Through her Instagram account, @just.ingredients, Karalynne shared her story and educated others on the importance of knowing the ingredients in their products, inspiring nearly one million followers. Just Ingredients is dedicated to providing toxin-free alternatives to traditional personal care products, with offerings that include body lotion, deodorant, face serums and more. The brand stands out by not only delivering effective products but also by empowering consumers to take control of their health through informed choices.
83. Bright Body
Location: Midlothian, Virginia
Bright Body is a line of passionately researched and lovingly handcrafted skin, hair, and baby care products for ingredient-conscious, eco-minded, pro-science people. Founder Gabi Day lives with multiple chronic illnesses and founded Bright Body in 2017 after she couldn't find a brand that met her standards for purity and sustainability. While looking for a brand that would be gentle on her immune system and the planet, she was disheartened by greenwashing, fear mongering, and the vilification of all synthetic ingredients common in the clean beauty industry. Instead, Bright Body’s formulation philosophy uses a blend of plant-based ingredients alongside the safest synthetics for next-level performance without sacrificing personal or environmental health; mirroring the mix of prescription drugs and herbs that put Gabi into remission. All products are packaged in glass or cosmetic-grade aluminum and are available in refills with a take back system. Finally, 1% of sales are donated to the Center for Reproductive Rights, as one of Bright Body’s core brand values is the personal is political, and small business is, too.
84. ästhetik skincare
Location: Punta Gorda, Florida
ästhetik skincare, a Florida-based clean skincare brand, is dedicated to the Science of Pure Skin™. Founded and created by 30-under-30 sensation and skilled esthetician and entrepreneur Alexis Pfropper, ästhetik skincare was developed to be a real skincare solution – made from real, clean ingredients that produce real results for real people. Pioneered out of Pfropper's ästhetik spa in Punta Gorda, ästhetik skincare's revolutionary products are made from plant-based ingredients and are never tested on animals. ästhetik skincare is proudly women-owned and operated.
85. Auvê Beauty
Location: San Francisco, California
Auvê Beauty is a San Francisco-based skincare brand dedicated to crafting clean, effective products with a focus on education and sustainability. Founded in 2019 and relaunched in 2023 by industry veteran and cosmetic chemist Angella Sprauve, the brand consciously formulates each product in its Northern California Clean Beauty Lab to deliver quality and transparency. Drawing on the founder’s Guyanese-American heritage, Auvê is the first to harness the power of anti-aging botanical, Guyanese Bootlace Bark, combining it with globally sourced botanical actives to address specific skin concerns. Each product’s packaging shares educational tips on cosmetic chemistry and eco-friendly practices, reflecting Auvê's commitment to integrity and sustainability.
86. Hueliá Botanicals
Location: Sarasota, Florida
Hueliá Botanicals is a luxury skincare brand founded by Claudia Campos, an entrepreneur, coach, and skincare formulator based in Florida, committed to celebrating diversity and authenticity through clean, eco-chic products. Inspired by the beauty and elegance of nature, the brand creates sophisticated, designer formulations that blend high-quality botanicals with stable vitamins for optimal skin health. Hueliá Botanicals specializes in multi-benefit, non-comedogenic skincare products that simplify beauty routines while delivering exceptional results. Emphasizing sustainability, Hueliá Botanicals uses reusable secondary packaging, recyclable glass, and FSC-certified paper, along with energy-efficient cold manufacturing processes. All products are clinically and dermatologically tested to ensure their efficacy, embodying the brand’s belief that luxury, sustainability, and efficacy can beautifully coexist.
87. Adoratherapy
Location: Asheville, North Carolina
Adoratherapy blends the art of scent with holistic healing. Inspired by the Latin words adora (to adore) and therapia (healing), their alcohol-free, chakra-boosting essential oil fragrance blends go beyond traditional aromatherapy and perfume. Each blend is designed to balance and align energy, supporting mindfulness, breathwork, and self-care rituals. Launched in 2015, the Asheville-based brand believes that self-love and personal transformation create a ripple effect, elevating collective consciousness. Through its healing fragrances, Adoratherapy invites individuals to embrace their highest selves.
With an incredible lineup of 87 American clean beauty brands, there’s no shortage of innovative, skin-loving, and planet-friendly products to explore. Whether you're looking for gentle skincare, high-performance makeup, or body care essentials, these brands are leading the way in conscious beauty. Their participation in the 2025 Clean Beauty Awards highlights their dedication to creating effective and non-toxic formulations that beauty lovers can trust.
If you're eager to discover even more clean beauty brands making waves in the U.S., check out our feature on past American brand participants from the Clean Beauty Awards here.
Stay in the loop with the latest clean beauty trends, award updates, and must-try products—follow @CertCleanInc on Instagram and join us in celebrating the best in clean beauty from around the world!
