Learn How Ayelet Naturals Unique Ingredients are Working to Drastically Minimize Dark Circles

Arabica coffee has the power to revive a lot more than your energy levels. Combined with natural retinol alternative, green coffee extract is being used as a key ingredient to smooth under eyes and brighten dark circles. The amazing part? Coffee also acts as a natural preservative and astringent.

Ayelet Naturals is a brand producing high quality, super effective skin care that is as gentle on our skin as it is on our planet. Their Awaken Reviving Under Eye Cream is packed full of coffee extract, BakuchiolI and essential fatty acids for a truly impactful result. Specifically developed with tired, aging eyes in mind, Ayelet Naturals Awaken Reviving Eye Cream stands out among similar products in their category. We chatted with their founders about what makes their Eye Cream so Amazing.

What does ‘Clean Beauty’ mean to you?

To us, clean beauty means creating a product that is safe; Safe for your health and the health of the planet.  The ingredients must contain only safe, clean, non-toxic ingredients and have transparent, honest labels. Clean beauty also defines an awareness of the impact that product and its packaging has on the environment. We take all these factors into consideration when we formulate each Ayelet product.

How does Awaken Reviving Under Eye Cream solve those under eye woes?

Awaken Reviving Under Eye Cream is a multitasking product that is designed to address the delicate eye area and encourage cell renewal. It improves the skin's moisture barrier for true hydration, reduces the appearance of wrinkles and puffiness. It improves firmness and elasticity, reduces the formation of glycation, and helps prevent skin damage by protecting it from environmental aggressors.

Awaken is ideal for all skin types. It is light in texture and packed with powerhouse active ingredients that are suitable for normal, dry, maturing, dehydrated, dull, sun-damaged and combination skin.

What is so special about the ingredients you use and the formula you created?

The combination of ingredients I chose for this formula are unique. Formulating high-performing skincare becomes more complex the more ingredients you have. The more active ingredients, the more obstacles arise. The challenge lies in harmonizing the contents to create an effective, and stable product.

We take our raw material sourcing seriously. We are committed to ethically sourced, certified organic, and wild harvested ingredients. We know the origins of every ingredient. This ensures that the cultivation and production are sustainable and environmentally safe. We partner with One Tree Planted, donating $1 for every order to grow trees around the world. We are also a Leaping Bunny Certified Cruelty-Free company. We adhere to the Leaping Bunny corporate standard of compassion for animals, a voluntary pledge to clear animal testing from all stages of product development. Our ingredient suppliers have made the same pledge and the result is a product guaranteed to be 100% free of animal testing.

We know coffee is a major powerhouse ingredient, are there other ingredients that make this cream so effective?

There are a number of impactful ingredients in our Awaken Reviving Under Eye Cream.

Green coffee extract from the Arabica coffee bean variety is highly caffeinated and robust. The extract acts as an astringent, can help reduce the appearance of dark under-eye circles and reduce puffiness by constriction of the blood vessels. It also improves the tone and texture of the skin.

Bakuchiol is a multi-tasking, natural, gentler alternative to retinol. It is also just as effective as retinol and is great for those with sensitive skin. Bakuchioll reduces the depth and appearance of fine lines and wrinkles, improves elasticity and firmness of the skin. It boosts the production of skin collagen and elastin and protects the skin from free radical damage.

Linoleic acid and linolenic acid (Vitamin F complex) are two essential fatty acids that provide moisture and plumpness. They protect the skin barrier and regulate skin cell differentiation. The vitamin provides structure and flexibility to the skin cell.

Polypeptides decrease the appearance of dark circles and wrinkles, encourage cell renewal, improve firmness and elasticity, nourish and replenish the skin’s moisture levels, and enhances resistance to environmental stressors.

Hydrolyzed rice protein improves the skin's moisture barrier for true hydration and dry skin relief. It provides protection from environmental aggressors.

Proline is an amino acid that helps the skin retain moisture and improves the skin’s elasticity and suppleness.

Glycine amino acid helps to improve the visible sign of aging. It can reverse mitochondrial aging of fibroblasts as well as reduce the formation of glycation.

Jasmine Sambac and Hawthorn Flower Extracts have numerous functions including lifting droopy eyelids and fading dark under-eye circles by reducing the permeability of blood vessels and capillaries. They Improve blood circulation and decrease the accumulation of skin darkening molecules. They also work by increasing the synthesis of collagen, producing a lifting effect.

Our cold pressed blueberry seed oil contains a high source of vitamin A, C, tocopherols, antioxidants, essential Omega 3 fatty acids, and alpha-linolenic acid. The oil provides nourishment, cell rejuvenation, firmness, brightness and protects against environmental stressors.

What research, personal experience or knowledge led you towards this formula?

I was inspired by own experience with aging skin, wrinkles as well as puffiness in the eye area. As a result, I wanted to create a product that would address these issues, but would be light pleasant on the skin. I wanted it to be used all year round for every skin type. Every active ingredient’s effectiveness in this formulation has been proven. Our primary ingredient bakuchiol has undergone extensive research like this study which shows its effectiveness as an alternative to retinol.

How can consumers use this product most effectively?

After cleansing, gently smooth a layer of cream onto the under eyes, upper eyelids, and along the brow bone. For best results use morning and evening. It's important to follow the instructions provided on our website to maximize the short and long-term effects.

Can this product be used in any unique or unexpected way?

Usually an under-eye cream is designed to use under and around the eye area, Awaken is designed to work all around the eye area including the brow area and between the brow and eyelids, where wrinkles love to appear.

Ayelet Naturals’ products are especially formulated to combat environment factors and boost the immune system. Their holistic organically grown, wild harvested ingredients are what make this brand’s products so effective. Their Awaken Reviving Under Eye Cream isn’t their only amazing product. Their Pomp Hydration Expeditor Essence is another truly unique clean beauty must have.

Looking to find more of the most effective and mindfully crafted clean beauty products? We are breaking down the ingredients used in the best clean skin care on the market. Get an insider’s look at how Bao created their Endymion’s Luminous C Set for luminous skin.