Learn about Nourishing, Cleansing and Natural Lavanticum Cleanser with ananné's Founder

How do you deeply cleanse your skin, hydrate and enrich it at the same time? Luxury brand ananné has worked tirelessly to come up with the ultimate cleansing solution for all skin types.

ananné is a brand that is focused on developing antioxidant-rich, organic formulas that soothe, refresh and enrich the skin. Their LAVANTICUM Nourishing Cleanser & Mask is a stunning example of how they source high quality ingredients without compromising the environment. Specifically developed with all skin types in mind,  ananné’s LAVANTICUM Nourishing Cleanser & Mask stands out among similar products in their category. We chatted with founder, Prof. Dr. with. Urs Pohlman about what makes their products so effective.

What ingredients set LAVANTICUM Nourishing Cleanser & Mask apart from the ingredients used in similar products?

ananné product formulations use only organic, cold-pressed seed oils. Organic farming methods for seed production in combination with cold-pressing methods allow for the greatest possible quality and the highest level of antioxidant content. The diverse mix and purity of the seed oils we select make ananné a premium cosmetic which justifies a higher product price.

How do clean beauty and ananné fit together?

For us at ananné, clean beauty is an expression of transparency and credibility. It stands for harmless, pure and honest cosmetics. We believe that Clean Beauty demands quality. Or as we like to say: "100% is just enough". ananné active ingredient cosmetics are natural, vegan, halal, free of animal testing and entirely free of micro beads. Our products are developed to contain only ingredients that are proven to benefit the skin.

What are the active ingredients in LAVANTICUM Nourishing Cleanser & Mask?

LAVANTICUM Nourishing Cleanser & Mask has carefully chosen active ingredients, which provide the skin with complete care. It is enriched with natural anti-inflammatory and antibacterial exfoliating agents. Papaya fruit extract removes dead skin cells and stimulates renewal. Simultaneously, borago seed oil and rosehip oil extract ensure moisturized and balanced skin. This multilevel skincare calms the skin, improves texture and leaves it visibly glowing.

How does it work so effectively?

LAVANTICUM Nourishing Cleanser & Mask is a gentle and effective cleanser that removes dirt and residue and deeply detoxifies. Rosehip oil is quickly absorbed by the skin rather than clogging the pores. Rosehip in combination with their other ingredients makes LAVANTICUM an ideal cleanser for people with oily or acne-prone skin. Borago officinalis seed oil, an antioxidant and hydrator, provides essential fatty acids, blocks the formation of leukotrienes, and increases ceramide production. Borage antioxidants also naturally absorb UV light.

The nourishing cleansing cream is suitable for all skin types. Because the creamy formula does not contain foaming surfactants, it is particularly gentle on the skin and therefore very suitable for dry and sensitive skin. Due to its multifunctionality, the cleansing cream is a popular unisex product.

As a Doctor, you must have extensive experience in this field. What helped you create this formula?

ananné was founded by Urs Pohlman, MD PhD who works as a doctor in the field of integrative Medicine. The highly effective fomulas are based on his many years of research at the Swiss University of Basel and the American Duke University Medical Center. His research focused on skin reactivity to cosmetics. Most cosmetics target the water-absorbing pores. However, these make up only 3% of the skin, 97% of the pores are oil-absorbing. ananné products contain low-molecular oils that penetrate the skin and are also carrier substances for the ingredients.

How can this product be used?

Apply a pea-sized amount to a dry face and neck and gently massage into the skin. Lightly emulsify with water and then rinse off. LAVANTICUM is particularly suitable for removing eye make-up. For deep-cleansing an additional cleansing step can be carried out with our PURGATIUM gel cleanser. Used as a mask, LAVANTICUM Cleansing Cream should be left to work for 5 to 10 minutes and then rinsed off with lukewarm water. Leave on overnight to act selectively on impurities. LAVANTICUM is also suitable as a shaving cream, both for wet and dry shaving with a waterproof razor.

What awards or honours has this product won?

LAVANTICUM Nourishing Cleanser & Mask won the silver award at the Global Make-up Awards UK. It was praised for its organic active ingredients, effects, vegan and cruelty-free properties. The Luxury Awards (International Luxury Awards) have focused on selecting, recognizing, celebrating and promoting the best luxury brands, products and services around the globe including ananné. ananné was also the winner of the Wellness & Spa Innovation Awards in the "Cosmetics & Personal Care" category, which was organized by the German Wellness Association. ananné has also received a number of certifications.

ananné is a naturally luxurious and highly effective clean beauty product. Their focus on sourcing the highest quality, cold pressed oils and vegan, cruelty free ingredients sets them apart from other brands in the beauty industry. LAVANTICUM Nourishing Cleanser & Mask is one of their best selling products. Their PURGATIUM gel cleanser is also a product worth checking out.

Looking to find more of the most effective and mindfully crafted clean beauty products? We are breaking down the ingredients used in the best clean skin care on the market. Get an insider’s look at how Buck Naked’s Lemon + Lavender Crystal Infused Perfume Oil is making a waves in the fragrance category.