10 European Clean Beauty Brands Making their Mark in 2025

European beauty has long been associated with premium ingredients and high-quality formulations. But in a region where centuries-old beauty traditions meet modern sustainability efforts, it can be difficult to navigate which brands are truly clean and ethical.

Luckily, the 2025 Clean Beauty Awards is highlighting some of the best European clean beauty brands that are setting new industry standards. From Italian skincare brands blending nature and science to Irish indie businesses harnessing the power of fermented ingredients for skin health, these contenders are proving that luxury and conscious beauty can go hand in hand.

1. Twin Skin

Location: Wicklow, Ireland

Twin Skin was founded by an experienced skincare scientist with 20 years of expertise, committed to creating skincare that works in harmony with the skin’s natural functions. Utilizing skin identical and fermented ingredients, the brand nurtures and repairs the skin barrier while supporting a healthy microbiome for balanced, radiant skin. The products are entirely based on aromatherapeutic floral hydrosols to enhance emotional wellbeing. With a focus on gentle, effective care, the brand prioritizes both skin health and a sense of inner peace.

2. TARAMAR

Location: Sudurnesjabaer, Iceland

TARAMAR is an Icelandic company that has created an award winning brand of premium handcrafted skincare based on marine compounds isolated from organic seaweed, kelp, herbs and vegetables harvested from the pristine nature of Iceland. To achieve 100% purity, the founders, professors at Univ. of Iceland, designed a new technology, NoTox®, that boycotts all harmful chemicals and synthetic preservatives. Using slow cosmetic methodology, skin healing compounds were extracted to create the ArcticComplex® that forms the backbone of all formulae.


3. LYOS

Location: Tampere, Pirkanmaa, Finland

LYOS is a Finnish natural cosmetics brand launched in 2024, dedicated to the brand’s mission to help everyone “Love Your Own Skin” through simplicity and effectiveness. Crafted with care by skincare experts, LYOS’s product line features a balanced blend of botanical and bioactive ingredients, ensuring targeted hydration and support for all skin types without unnecessary fillers. The brand prioritizes transparency and ingredient efficacy, making healthy skincare both accessible and affordable. Each product is designed to provide a joyous skincare experience, leaving skin naturally glowing and revitalized. LYOS embodies a commitment to making caring for one’s skin an effortless journey.

4. DALÚ Natural Skincare

Location: Loče, Slovenia

DALÚ Natural Skincare  is a unique synergy between medical expertise, scientific understanding of the skin, and deep knowledge of medicinal plants and how they can be harnessed to create exceptional skincare products. Their mission was to develop science-based, high-performance natural skincare that delivers visible results, ensuring healthy, beautiful, and radiant skin. Dalú spa line created a collection of exclusive facial and body beauty rituals. Drawing upon years of expertise in dermatology, medicine, cosmetic care, and wellness, they have meticulously developed our SPA rituals to align with the latest innovations in the global cosmetics industry. Their formulations are infused with potent natural and organic ingredients, complemented by cutting-edge biotechnological multifunctional components that reflect a high degree of technical sophistication.

5. LIV Botanics

Location: Amsterdam, Noord-Holland

LIV Botanics is an Amsterdam based, organic, high-performance skincare brand leading the way in conscious beauty. Each product is created using a combination of organic, cold-pressed, natural and wild-harvested ingredients.  

With sustainability as a core pillar of the brand, LIV Botanics delivers big results while respecting nature. Concentrated formulas with powerful botanical extracts, vitamins, minerals and other skin nutrients demonstrate the effectiveness of clean skincare. All products offer a sustainable alternative, containing active ingredients, highlighting plant-based alternatives that are coverable in effectiveness to the often-used synthetic variant.  All products are certified micro-plastic free by the Plastic Soup Foundation. 

At the heart of the brand is Estella. In the early stages of motherhood she was inspired to create clean skincare products that protect the planet. Estella's hope is for future generations to grow up in a greener world, where everyone cares about the environmental impact of their actions. The brand carries the name of her daughter Liv.  The packaging is made from a local Dutch plant, Elephant Grass, 
without the use of glue, printed with plant-based ink at a sustainable printing house. Shipping boxes, tissue paper and fully compostable tape, everything is eco-friendly and sustainable. LIV Botanics embraces waterless beauty and uses by-products from the food- and beverage industry such as strawberry, blueberry, blackberry and raspberry seed oils.

6. AROMA

Location: Amsterdam, Noord-Holland, Netherlands

AROMA is an Amsterdam-based, 100% natural skincare brand. Their key purpose is to make all women feel so radiant and confident that skincare becomes her new makeup. The brand was co-founded by a mother and daughter duo. Who realized the long-term effects They've produced a serum line that creates a hydrated environment where your skin can restore itself with a guaranteed glow effect.

7. Marina Miracle

Location: TØNSBERG, Vestfold, Norway

Marina Miracle is 100% natural skin care made in Norway for you who appreciate high quality, luxurious and safe skin care. All the ingredients they use are chosen with care. They only use natural and vegan ingredients and every product contains at least 70% certified organic ingredients. Only the best is good enough and they want to share this with you through our beauty products. Marina Miracle wants to contribute to a safer everyday with carefully selected ingredients that will bring your skin into a healthy balance.

8. Dr.Lipp

Location: London, United Kingdom

Dr.Lipp is a 100% natural-origin skincare company, pioneering the stripped back skincare movement. All their products are 100% multi-use, fragrance and allergen free and they are committed to a maximum of 10 ingredients per product, and all in sustainable packaging using bioplastic sugarcane tubes and FSC paper. Its “stripped back skincare range” will do all the basics in just 4 products regardless of skin type or age. The company is based in the UK and launched in 2004. Their mission is to provide clever skincare that is better, more efficient, and low in waste, which will ultimately support our planet’s biodiversity.

9. Vessi

Location: Trondheim, Trøndelag, Norway

Vessi is a Norwegian-developed skincare brand based that creates products containing extracts and oils from wild-grown plants and berries found in the Nordic nature. Their products are crafted with natural ingredients, ensuring they are cruelty-free and vegan. They are free from microplastics, mineral oil, and silicone, reflecting their commitment to purity and sustainability.

Their main target group is women aged 35+, and offer skincare products for both face and body. The first three products were launched in March 2023, four new ones in the fall of 2023, and this spring, two more products were introduced. They embrace a "pro-age" philosophy, and their products are designed to enhance natural beauty and authenticity.

What makes their products unique is the fusion of Nordic ingredients and science-backed skincare ingredients. The inspiration behind the brand is Nordic nature itself. The contrasting climate creates unique growing conditions, making the plants extremely resilient. The sun ensures that these plants produce large amounts of nutrients that protect them. These nutrients are not only a superpower for plants and berries—they also work wonders for our skin.

10. OliPhenolia Biodynamic Cosmetics

Location: Arezzo, Italy

OliPhenolia is a phytocomplex that is cold extracted, without the use of solvents, from olives and olive leaves cultivated by Fattoria La Vialla, using organic and biodynamic methods. It is a formidable natural source of polyphenols (over 20 times those found in a good extra virgin olive oil). Results of scientific research carried out by RSC Pharma ( on May 7th 2019 they were also published in the scientific journal "Cosmetics") have demonstrated that OliPhenolia contained in the cosmetics have  the following actions on epithelial cells:- antioxidant - anti-inflammatory- anti-germ- regenerative (anti-age).The characteristics: Ingredients made with raw materials from biodynamic agriculture, produced at Fattoria La Vialla and Demeter certified, make up 90% of the Intensive Serum, over 80% of the Olive Salve and Hair Tonic, and between 60 and 75% of the other products. The other ingredients, not from agriculture, are permitted by Demeter.

From Twin Skin’s microbiome-friendly skincare rooted in aromatherapy to DALÚ Natural Skincare’s fusion of medical expertise and botanical science, these European clean beauty brands are bringing innovation to the 2025 Clean Beauty Awards. With a focus on skin barrier health, well-being, and scientifically backed formulations, they represent the diversity and advancement of clean beauty across the continent.

Curious about clean beauty beyond Europe? Explore the Asia-Pacific brands making an impact with unique ingredients and sustainable practices!

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